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Stories by 'Shradha Mishra'
Return to office guidelines: How ad agencies are limping back to normalcy
Return to office guidelines: How ad agencies are limping back to normalcy
Being Indian: How Swadeshi brands are set to rise in the post-COVID world
Being Indian: How Swadeshi brands are set to rise in the post-COVID world
Ogilvy India appoints Syed Mohammed Talha Nazim as Executive Creative Director
Ogilvy India appoints Syed Mohammed Talha Nazim as Executive Creative Director
Personal care brand Joy decides against reducing ad spend
Personal care brand Joy decides against reducing ad spend
In-depth: How brands are silently preparing for a post-Covid world
In-depth: How brands are silently preparing for a post-Covid world
There will be a bloodbath in outdoor media cost negotiations if lockdown extends further, say OOH experts
There will be a bloodbath in outdoor media cost negotiations if lockdown extends further, say OOH experts
In OOH
Rising Star: Jana Colaco, Senior Copywriter, Group Head, Blink Digital
Rising Star: Jana Colaco, Senior Copywriter, Group Head, Blink Digital
Sharp business recovery likely in second half of this fiscal, predicts Rohit Ohri of FCB India
Sharp business recovery likely in second half of this fiscal, predicts Rohit Ohri of FCB India
Iconic ads that can take consumers down memory lane and make them smile
Iconic ads that can take consumers down memory lane and make them smile
How Kia rewinds its old TVC to become timely, relevant and to the point in the times of Covid-19
How Kia rewinds its old TVC to become timely, relevant and to the point in the times of Covid-19
In-depth: Covid-19 disrupts creative pitching — how agencies are coping up
In-depth: Covid-19 disrupts creative pitching — how agencies are coping up
Is your campaign putting a smile on consumer’s face in this crisis?
Is your campaign putting a smile on consumer’s face in this crisis?
Smartest thing to do now is to stay positive, do scenario planning and be flexible, says Tarun Rai of Wunderman Thompson
Smartest thing to do now is to stay positive, do scenario planning and be flexible, says Tarun Rai of Wunderman Thompson
Rising Star: Sheldon D’souza, Copy Supervisor, Ogilvy
Rising Star: Sheldon D’souza, Copy Supervisor, Ogilvy
Are campaigns around coronavirus creating value or clutter?
Are campaigns around coronavirus creating value or clutter?
#FightingCoronavirus: How brands can create responsible ad campaigns and stay relevant
#FightingCoronavirus: How brands can create responsible ad campaigns and stay relevant
#FightingCoronavirus: United Nations launches open brief for creatives everywhere
#FightingCoronavirus: United Nations launches open brief for creatives everywhere
#CoronavirusOutbreak: Will work from home change the functioning of ad agencies forever?
#CoronavirusOutbreak: Will work from home change the functioning of ad agencies forever?
Ad wars in times of coronavirus outbreak: Can top FMCG brands try and be a little sensitive?
Ad wars in times of coronavirus outbreak: Can top FMCG brands try and be a little sensitive?
How to make ads in the time of remote working
How to make ads in the time of remote working
Dear brands, will you still pick irresponsible celebs such as Kanika Kapoor?
Dear brands, will you still pick irresponsible celebs such as Kanika Kapoor?
Brands should quarantine themselves from doing campaigns around coronavirus, say experts
Brands should quarantine themselves from doing campaigns around coronavirus, say experts
General Insurance Council marks Rs 80 crore to promote Faayde Ki Baat campaign
General Insurance Council marks Rs 80 crore to promote Faayde Ki Baat campaign
Digital and print to be key mediums for Uber's #WithinHerReach campaign
Digital and print to be key mediums for Uber's #WithinHerReach campaign
Rising Star: Margaret Alexander, Group Head, Special Projects, Fountainhead MKTG
Rising Star: Margaret Alexander, Group Head, Special Projects, Fountainhead MKTG