Stories by
'Shradha Mishra'
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- There will be a bloodbath in outdoor media cost negotiations if lockdown extends further, say OOH experts
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- Rising Star: Jana Colaco, Senior Copywriter, Group Head, Blink Digital
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- Sharp business recovery likely in second half of this fiscal, predicts Rohit Ohri of FCB India
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- Iconic ads that can take consumers down memory lane and make them smile
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- How Kia rewinds its old TVC to become timely, relevant and to the point in the times of Covid-19
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- In-depth: Covid-19 disrupts creative pitching — how agencies are coping up
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- Is your campaign putting a smile on consumer’s face in this crisis?
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- Smartest thing to do now is to stay positive, do scenario planning and be flexible, says Tarun Rai of Wunderman Thompson
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- Rising Star: Sheldon D’souza, Copy Supervisor, Ogilvy
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- Are campaigns around coronavirus creating value or clutter?
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- #FightingCoronavirus: How brands can create responsible ad campaigns and stay relevant
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- #FightingCoronavirus: United Nations launches open brief for creatives everywhere
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- #CoronavirusOutbreak: Will work from home change the functioning of ad agencies forever?
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- Ad wars in times of coronavirus outbreak: Can top FMCG brands try and be a little sensitive?
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- How to make ads in the time of remote working
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- Dear brands, will you still pick irresponsible celebs such as Kanika Kapoor?
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- Brands should quarantine themselves from doing campaigns around coronavirus, say experts
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- General Insurance Council marks Rs 80 crore to promote Faayde Ki Baat campaign
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- Digital and print to be key mediums for Uber's #WithinHerReach campaign
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- Rising Star: Margaret Alexander, Group Head, Special Projects, Fountainhead MKTG
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- WPP expects double-digit growth in India this year, says CEO Mark Read
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- How coronavirus is affecting advertising and marketing industry
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- VMLY&R looking at double-digit growth in 2020
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- Rising Star: Shreyas Deshmukh, Senior Brand Services Manager, Social, FCB Interface
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- In-depth: Is India’s ad industry investing enough in GenNext?