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Stories by 'Shradha Mishra'
There will be a bloodbath in outdoor media cost negotiations if lockdown extends further, say OOH experts
There will be a bloodbath in outdoor media cost negotiations if lockdown extends further, say OOH experts
In OOH
Rising Star: Jana Colaco, Senior Copywriter, Group Head, Blink Digital
Rising Star: Jana Colaco, Senior Copywriter, Group Head, Blink Digital
In Rising Star
Sharp business recovery likely in second half of this fiscal, predicts Rohit Ohri of FCB India
Sharp business recovery likely in second half of this fiscal, predicts Rohit Ohri of FCB India
In Advertising
Iconic ads that can take consumers down memory lane and make them smile
Iconic ads that can take consumers down memory lane and make them smile
In Advertising
How Kia rewinds its old TVC to become timely, relevant and to the point in the times of Covid-19
How Kia rewinds its old TVC to become timely, relevant and to the point in the times of Covid-19
In Ad Craft
In-depth: Covid-19 disrupts creative pitching — how agencies are coping up
In-depth: Covid-19 disrupts creative pitching — how agencies are coping up
In In-depth
Is your campaign putting a smile on consumer’s face in this crisis?
Is your campaign putting a smile on consumer’s face in this crisis?
In Advertising
Smartest thing to do now is to stay positive, do scenario planning and be flexible, says Tarun Rai of Wunderman Thompson
Smartest thing to do now is to stay positive, do scenario planning and be flexible, says Tarun Rai of Wunderman Thompson
In Advertising
Rising Star: Sheldon D’souza, Copy Supervisor, Ogilvy
Rising Star: Sheldon D’souza, Copy Supervisor, Ogilvy
In Rising Star
Are campaigns around coronavirus creating value or clutter?
Are campaigns around coronavirus creating value or clutter?
In Advertising
#FightingCoronavirus: How brands can create responsible ad campaigns and stay relevant
#FightingCoronavirus: How brands can create responsible ad campaigns and stay relevant
In Advertising
#FightingCoronavirus: United Nations launches open brief for creatives everywhere
#FightingCoronavirus: United Nations launches open brief for creatives everywhere
In Marketing
#CoronavirusOutbreak: Will work from home change the functioning of ad agencies forever?
#CoronavirusOutbreak: Will work from home change the functioning of ad agencies forever?
In In-depth
Ad wars in times of coronavirus outbreak: Can top FMCG brands try and be a little sensitive?
Ad wars in times of coronavirus outbreak: Can top FMCG brands try and be a little sensitive?
In Advertising
How to make ads in the time of remote working
How to make ads in the time of remote working
In Advertising
Dear brands, will you still pick irresponsible celebs such as Kanika Kapoor?
Dear brands, will you still pick irresponsible celebs such as Kanika Kapoor?
In Marketing
Brands should quarantine themselves from doing campaigns around coronavirus, say experts
Brands should quarantine themselves from doing campaigns around coronavirus, say experts
In Advertising
General Insurance Council marks Rs 80 crore to promote Faayde Ki Baat campaign
General Insurance Council marks Rs 80 crore to promote Faayde Ki Baat campaign
In Ad Craft
Digital and print to be key mediums for Uber's #WithinHerReach campaign
Digital and print to be key mediums for Uber's #WithinHerReach campaign
In Marketing
Rising Star: Margaret Alexander, Group Head, Special Projects, Fountainhead MKTG
Rising Star: Margaret Alexander, Group Head, Special Projects, Fountainhead MKTG
In Rising Star
WPP expects double-digit growth in India this year, says CEO Mark Read
WPP expects double-digit growth in India this year, says CEO Mark Read
In Marketing
How coronavirus is affecting advertising and marketing industry
How coronavirus is affecting advertising and marketing industry
In Advertising
VMLY&R looking at double-digit growth in 2020
VMLY&R looking at double-digit growth in 2020
In Digital
Rising Star: Shreyas Deshmukh, Senior Brand Services Manager, Social, FCB Interface
Rising Star: Shreyas Deshmukh, Senior Brand Services Manager, Social, FCB Interface
In Rising Star
In-depth: Is India’s ad industry investing enough in GenNext?
In-depth: Is India’s ad industry investing enough in GenNext?
In In-depth