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Stories by 'Shradha Mishra'

: Not looking at volumes, our intention is to connect consumers with a daily ritual, says Jayen Mehta on Amul Panchamrit
In Marketing

: TV and Digital to drive WhatsApp’s 10-week-long communication, says Avinash Pant of Facebook India
In Ad Craft

: After ban on TikTok, advertisers look for Indian alternatives
In Advertising

: Why clothing and non-clothing brands are venturing into the facemask category
In Marketing

: How advertisers’ outlook will change for print and radio mediums due to pandemic
In Advertising

: How ban on TikTok and other Chinese apps will impact advertising and marketing industry
In Digital

: Lions Live Debate: How will Covid crisis affect advertising industry?
In Advertising

: Brands are moving fast to e-commerce but creativity and branding will remain key, says David Tiltman of WARC at Lions Live
In Advertising

: Online gaming is a fertile ground for brands and agencies, says Rey Tiempo of VMLY&R at Cannes Lions Live
In Digital

: Time to nurture, recognise and hang on to present talent, says Piyush Pandey at Cannes Lions Live
In Advertising

: Let failure, embarrassment and rejection fuel your desire to improve, says Josy Paul sharing his story at Cannes Lions Live
In Advertising

: Ad Club's Vice & Versa: Experts debate if brand purpose is responsible or opportunistic
In Advertising

: How the agency-client relationship has taken a beating during the pandemic
In Advertising

: In-depth: Will coronavirus change the concept of creativity?
In In-depth

: Early signs of positive recovery visible, need to wait and watch what new normal will be, says Manish Sapra of adidas
In Marketing

: As normalcy returns, optimistic brands slowly up their marketing spends
In Marketing

: IAA India Chapter and Havas Group India create fundraising campaign for Bengal and Odisha, reeling under double disaster
In Advertising

: Companies to focus on smaller, distributed office spaces after lockdown, says Embassy Group's Vineet Singh
In Marketing

: This Ramadan, brands spread positivity in uncertain times
In Advertising

: Lockdown ease fails to lift spirit of beer-makers, brands expect low demand for next six months
In Marketing

: People before profit: What large ad agencies can learn from smaller counterparts
In Advertising

: Vocal for local: How can the PM’s push play out for Indian brands?
In Advertising

: Reeling under cascading impact of pandemic, auto brands are learning to live with Covid 19
In Marketing

: This Mother's Day, brands pay glowing tribute to the magic and charm of moms
In Advertising

: Rising Star: Meghana Bhogle, Manager, Brand Solutions, Oranjuice Entertainment, Fountainhead MKTG
In Rising Star

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