Stories by
'Shradha Mishra'
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- In-depth: A peep into the marketer’s mind when finalising a media agency
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- Rising star: Mahima Randhawa, Account Supervisor, Magic Circle Communications
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- Jaquar to shift from zero budget model to aggressive marketing in September-December peak season
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- IPL during festivities — two strokes of luck for ad agencies
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- Number of creative pitches sees a significant rise as economy opens up
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- Leadership positions will be represented by a diversely larger specialisation pool, says Paul Dueman of Tilt Brand Solutions
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- From an advertising medium to lifeline of business: Maruti Suzuki India’s Shashank Srivastava sheds light on digital’s transformation
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- On India’s 74th Independence Day, brands focus on self-reliance and nation-building to overcome crisis
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- Red Chief to resume ATL and BTL marketing, expects increased sales in festive season
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- Here’s how ‘Sima Roast’ Instagram AR filter is trending in India and abroad
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- Working more for less money: How Covid crisis impacted the biz of ad production houses
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- How coronavirus will change the face of festive ad campaigns this year
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- MediaMonks India appoints Karan Amin as Creative Lead
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- As India unlocks, creative agencies slowly move on the long road to normalcy
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- Brands show changed meaning of Raksha Bandhan celebrations as everything is not the same this year
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- Amrit Thomas quits Diageo
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- Aalap Desai moves from Dentsu Webchutney to mcgarrybowen India as NCD
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- Has digital creativity taken a hit or evolved during the lockdown?
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- The only thing that is increasing nowadays is client expectations, say Publicis Worldwide NCDs Vikash Chemjong and Basabjit Mazumdar
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- Just start and end with a genuine intention to solve a problem, say Kainaz Karmakar and Harshad Rajadhyaksha of Ogilvy India
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- Not looking at volumes, our intention is to connect consumers with a daily ritual, says Jayen Mehta on Amul Panchamrit
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- TV and Digital to drive WhatsApp’s 10-week-long communication, says Avinash Pant of Facebook India
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- After ban on TikTok, advertisers look for Indian alternatives
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- Why clothing and non-clothing brands are venturing into the facemask category
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- How advertisers’ outlook will change for print and radio mediums due to pandemic