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Stories by 'Shradha Mishra'
In-depth: How personalised marketing is making customer acquisition easier for brands
In-depth: How personalised marketing is making customer acquisition easier for brands
How Yamaha raced past slowdown to become a jazzy brand in India
How Yamaha raced past slowdown to become a jazzy brand in India
Rising Star: Khushboo Malik, Sr. Key Account Manager, Ambient OOH - Dentsu Aegis Network
Rising Star: Khushboo Malik, Sr. Key Account Manager, Ambient OOH - Dentsu Aegis Network
OTT and government's infrastructure spending will boost OOH industry, says Rachana Lokhande of Kinetic India
OTT and government's infrastructure spending will boost OOH industry, says Rachana Lokhande of Kinetic India
In OOH
Pan Vilas’ digital adspend to match television
Pan Vilas’ digital adspend to match television
In Digital
Rising sports stars have a new fan base in brands
Rising sports stars have a new fan base in brands
CenturyPly banks on TV and digital to increase consumer base
CenturyPly banks on TV and digital to increase consumer base
How brands cashed in on Cricket World Cup frenzy by offering freebies
How brands cashed in on Cricket World Cup frenzy by offering freebies
Blue Dart aims to expand footprint in smaller cities, GoGreen
Blue Dart aims to expand footprint in smaller cities, GoGreen
Are brands doing enough on LGBTQ acceptance?
Are brands doing enough on LGBTQ acceptance?
In-depth: How web browsers’ move to restrict ‘third-party’ cookies affect brands
In-depth: How web browsers’ move to restrict ‘third-party’ cookies affect brands
Pee Safe targets 200% growth in FY 19-20, spends largely on digital marketing
Pee Safe targets 200% growth in FY 19-20, spends largely on digital marketing
Does India’s ad industry provide workplace equality to LGBT employees?
Does India’s ad industry provide workplace equality to LGBT employees?
Expect 200% growth by FY 2021, says Chetan Asher of Tonic Worldwide
Expect 200% growth by FY 2021, says Chetan Asher of Tonic Worldwide
In Digital
Make your superhero feel special this Father’s Day
Make your superhero feel special this Father’s Day
Lifestyle targets 16% revenue growth this fiscal; to add more categories under its private labels
Lifestyle targets 16% revenue growth this fiscal; to add more categories under its private labels
Go Sport sets foot in India, aims for double-digit market share by FY 2025
Go Sport sets foot in India, aims for double-digit market share by FY 2025
In-depth: What makes consumers love a brand
In-depth: What makes consumers love a brand
To boost growth, ITC’s beverage brand B Natural to hike ad spend by 60% this fiscal
To boost growth, ITC’s beverage brand B Natural to hike ad spend by 60% this fiscal
Aiming double-digit growth, Mia by Tanishq sets aside 65% ad budget for digital, to launch 20 short campaigns
Aiming double-digit growth, Mia by Tanishq sets aside 65% ad budget for digital, to launch 20 short campaigns
HRX targets Rs 300-crore revenue in FY20, will spend heavily on digital and influencer marketing
HRX targets Rs 300-crore revenue in FY20, will spend heavily on digital and influencer marketing
India’s OOH industry likely to defy earlier predictions, may grow at 15% this year
India’s OOH industry likely to defy earlier predictions, may grow at 15% this year
In OOH
Radio industry not giving a fair deal to music labels, says Vikram Mehra of Saregama India
Radio industry not giving a fair deal to music labels, says Vikram Mehra of Saregama India
In Radio
How brands are encouraging consumers to come out and vote
How brands are encouraging consumers to come out and vote
Consumers select a brand because they like the product or ambassador and not by completely looking at the ads, says Navin Todi of Lux Industries
Consumers select a brand because they like the product or ambassador and not by completely looking at the ads, says Navin Todi of Lux Industries