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Stories by 'Shradha Mishra'
Vivo ad row: Is it time to relook at the pitching process?
Vivo ad row: Is it time to relook at the pitching process?
Vivo ad row: Has Ogilvy set a precedent for creative industry to call out plagiarism?
Vivo ad row: Has Ogilvy set a precedent for creative industry to call out plagiarism?
Vivo ad row: Never plagiarised, have enough talent and awards to prove our worth, says Dentsu Impact on Ogilvy Lawsuit
Vivo ad row: Never plagiarised, have enough talent and awards to prove our worth, says Dentsu Impact on Ogilvy Lawsuit
Consumer durables get a cracking start in Q3, have high hopes for rest of festive period
Consumer durables get a cracking start in Q3, have high hopes for rest of festive period
Zivame aims for exponential growth, focuses on digital marketing
Zivame aims for exponential growth, focuses on digital marketing
Rising Star: Aditya Narayan, Copy Supervisor, L&K Saatchi & Saatchi
Rising Star: Aditya Narayan, Copy Supervisor, L&K Saatchi & Saatchi
How falling ad budgets are impacting the agency-brand relationship
How falling ad budgets are impacting the agency-brand relationship
Avon to spend heavily on digital and print for Avon Lingerie, targets mass reach
Avon to spend heavily on digital and print for Avon Lingerie, targets mass reach
Mother Sparsh bets high on digital, aims to be a Rs 20-crore brand by FY 22
Mother Sparsh bets high on digital, aims to be a Rs 20-crore brand by FY 22
In Digital
How Samsung and Cheil attempt to give voice to deaf-blind through Good Vibes
How Samsung and Cheil attempt to give voice to deaf-blind through Good Vibes
How the economic slowdown has become a testing time for India's creative industry
How the economic slowdown has become a testing time for India's creative industry
Jewellery brands have high hopes from festive season, to spend big on digital
Jewellery brands have high hopes from festive season, to spend big on digital
In-depth: Fashion and apparel brands expect bumper sales during festive season, to launch ad blitzkrieg
In-depth: Fashion and apparel brands expect bumper sales during festive season, to launch ad blitzkrieg
Posterscope aims Rs 650-cr business in FY21, identifies programmatic DOOH as key growth driver
Posterscope aims Rs 650-cr business in FY21, identifies programmatic DOOH as key growth driver
How moment marketing is working for brands
How moment marketing is working for brands
Legrand India to drive growth through digital and experiential marketing
Legrand India to drive growth through digital and experiential marketing
In-depth: How personalised marketing is making customer acquisition easier for brands
In-depth: How personalised marketing is making customer acquisition easier for brands
How Yamaha raced past slowdown to become a jazzy brand in India
How Yamaha raced past slowdown to become a jazzy brand in India
Rising Star: Khushboo Malik, Sr. Key Account Manager, Ambient OOH - Dentsu Aegis Network
Rising Star: Khushboo Malik, Sr. Key Account Manager, Ambient OOH - Dentsu Aegis Network
OTT and government's infrastructure spending will boost OOH industry, says Rachana Lokhande of Kinetic India
OTT and government's infrastructure spending will boost OOH industry, says Rachana Lokhande of Kinetic India
In OOH
Pan Vilas’ digital adspend to match television
Pan Vilas’ digital adspend to match television
In Digital
Rising sports stars have a new fan base in brands
Rising sports stars have a new fan base in brands
CenturyPly banks on TV and digital to increase consumer base
CenturyPly banks on TV and digital to increase consumer base
How brands cashed in on Cricket World Cup frenzy by offering freebies
How brands cashed in on Cricket World Cup frenzy by offering freebies
Blue Dart aims to expand footprint in smaller cities, GoGreen
Blue Dart aims to expand footprint in smaller cities, GoGreen