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Stories by 'Shradha Mishra'
Despite pandemic, the growth of all our products was quite significant, says Vivek Bhatnagar of Nobel Hygiene
Despite pandemic, the growth of all our products was quite significant, says Vivek Bhatnagar of Nobel Hygiene
Hamdard plans Rs 15-crore print-heavy campaign to market ‘Hamdard Honey’
Hamdard plans Rs 15-crore print-heavy campaign to market ‘Hamdard Honey’
Focus on TV and digital but won’t shy away from print, says CarDekho’s Gaurav Mehta
Focus on TV and digital but won’t shy away from print, says CarDekho’s Gaurav Mehta
Traditional mediums will soon make a comeback and start delivering ROI, says Acer India’s Sooraj Balakrishnan
Traditional mediums will soon make a comeback and start delivering ROI, says Acer India’s Sooraj Balakrishnan
How Pine Labs is using print to fuel its Pay Later EMI campaign
How Pine Labs is using print to fuel its Pay Later EMI campaign
The biggest challenge was to work on reduced budgets due to pandemic, says Hemant Bhandari of Chrome Pictures
The biggest challenge was to work on reduced budgets due to pandemic, says Hemant Bhandari of Chrome Pictures
Legacy agencies have a lot of handicap, the future is with MarTech, say Wondrlab's founders
Legacy agencies have a lot of handicap, the future is with MarTech, say Wondrlab's founders
Toxic content is a worry for everyone, says Omnicom’s Kartik Sharma
Toxic content is a worry for everyone, says Omnicom’s Kartik Sharma
Former ASCI Secretary-General Shweta Purandare joins Diageo India as Corporate Brand and Communications Head
Former ASCI Secretary-General Shweta Purandare joins Diageo India as Corporate Brand and Communications Head
All news channels not toxic, says Oyo’s Mayur Hola after taking a dig at them in a print ad
All news channels not toxic, says Oyo’s Mayur Hola after taking a dig at them in a print ad
Rising Star: Chirag Raheja, Creative Director, Infectious Advertising
Rising Star: Chirag Raheja, Creative Director, Infectious Advertising
Keyboard warriors don’t understand logic, Tanishq ad was meant to be a simple message of love, says the brand’s ad agency
Keyboard warriors don’t understand logic, Tanishq ad was meant to be a simple message of love, says the brand’s ad agency
Constantly re-invent my craft to be on top as I fear becoming a ‘has-been’, says Ram Madhvani of Equinox Films
Constantly re-invent my craft to be on top as I fear becoming a ‘has-been’, says Ram Madhvani of Equinox Films
Prashant Tekwani calls it quits at Indigo Consulting
Prashant Tekwani calls it quits at Indigo Consulting
In Digital
Eye on GenZ, Fastrack to spend more than 50% of ad budget on digital in remaining part of FY20
Eye on GenZ, Fastrack to spend more than 50% of ad budget on digital in remaining part of FY20
The conundrum behind making a Hindu-Muslim ad
The conundrum behind making a Hindu-Muslim ad
Ad gurus ask brands to show some spine, not to be bogged down by online trolls
Ad gurus ask brands to show some spine, not to be bogged down by online trolls
In Digital
Network Advertising to focus on large local clients in high-growth and future-facing categories
Network Advertising to focus on large local clients in high-growth and future-facing categories
How the two-year-old S4 Capital is giving established agencies a run for their money
How the two-year-old S4 Capital is giving established agencies a run for their money
Dailyhunt and Josh create a series of humorous 15-second ad films for IPL with an eye on millennials
Dailyhunt and Josh create a series of humorous 15-second ad films for IPL with an eye on millennials
Businesses are better off but complete normalcy is a long haul, says Pooja Jauhari of The Glitch
Businesses are better off but complete normalcy is a long haul, says Pooja Jauhari of The Glitch
Will CarDekho touch hearts with 'The Everyday Hero'?
Will CarDekho touch hearts with 'The Everyday Hero'?
In Digital
Httpool eyes new markets with acquisitions and fresh investments, says Sunny Nagpal
Httpool eyes new markets with acquisitions and fresh investments, says Sunny Nagpal
There is no mantra to avoid rejections, accept it and become better in life, says Ambi Parameswaran in new book
There is no mantra to avoid rejections, accept it and become better in life, says Ambi Parameswaran in new book
In-depth: Why selling specifically to senior citizens is yet to catch the fancy of marketers
In-depth: Why selling specifically to senior citizens is yet to catch the fancy of marketers