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Stories by 'Shradha Mishra'
Kaizad Pardiwalla quits The 120 Media Collective, starts his venture ‘KPC’
Kaizad Pardiwalla quits The 120 Media Collective, starts his venture ‘KPC’
In Digital
In-depth: Is long-form copy becoming a long-forgotten art?
In-depth: Is long-form copy becoming a long-forgotten art?
How Godrej L’Affaire is building brand affinity and a luxury lifestyle experience for consumers
How Godrej L’Affaire is building brand affinity and a luxury lifestyle experience for consumers
Tea shops to packaged instant tea, 100 years of Wagh Bakri’s journey as a legacy brand
Tea shops to packaged instant tea, 100 years of Wagh Bakri’s journey as a legacy brand
Rapido calls media and creative pitch for first campaign
Rapido calls media and creative pitch for first campaign
2020 will see rise of regional content, voice search, digital revenues, says Aditya R Kanthy of DDB Mudra Group
2020 will see rise of regional content, voice search, digital revenues, says Aditya R Kanthy of DDB Mudra Group
Rising Star: Ranjeet Kumar, Creative Director, Mumbai/ Bangalore, Isobar India
Rising Star: Ranjeet Kumar, Creative Director, Mumbai/ Bangalore, Isobar India
Why Cadbury 5 Star’s ‘DoNothing’ ad failed to amuse viewers on social media
Why Cadbury 5 Star’s ‘DoNothing’ ad failed to amuse viewers on social media
In Digital
2020 looks tough for ad agencies but firms focusing on data and technology may do well, says Dheeraj Sinha of Leo Burnett
2020 looks tough for ad agencies but firms focusing on data and technology may do well, says Dheeraj Sinha of Leo Burnett
Clients now have less tolerance for failure, less patience for success: Joseph George of Tilt Brand Solutions
Clients now have less tolerance for failure, less patience for success: Joseph George of Tilt Brand Solutions
Critical for CMOs to sanely navigate change without losing sight of the fundamentals, says Prasoon Joshi
Critical for CMOs to sanely navigate change without losing sight of the fundamentals, says Prasoon Joshi
Big agencies are like dinosaurs, corporate structure not suited for advertising industry, says Raj Kamble of Famous Innovations
Big agencies are like dinosaurs, corporate structure not suited for advertising industry, says Raj Kamble of Famous Innovations
Rising Star: Provit Chemmani, Group Tech, ecommencify, WATConsult
Rising Star: Provit Chemmani, Group Tech, ecommencify, WATConsult
GTH-GA’s ‘DNAFightsRape – Save the Evidence’ campaign says catch hold of rapists with DNA power
GTH-GA’s ‘DNAFightsRape – Save the Evidence’ campaign says catch hold of rapists with DNA power
Focus on digital and smaller towns, says Sunil Nayak of Reliance Jewels
Focus on digital and smaller towns, says Sunil Nayak of Reliance Jewels
In Digital
Prashanth Challapalli quits Leo Burnett Orchard as COO
Prashanth Challapalli quits Leo Burnett Orchard as COO
2019 was challenging but achieving targets in 2020 would be harder, says FCB India's Rohit Ohri
2019 was challenging but achieving targets in 2020 would be harder, says FCB India's Rohit Ohri
How Tata Tea Premium aims to become 'Desh ki Chai'
How Tata Tea Premium aims to become 'Desh ki Chai'
After 6X growth in FY18, OLX Advertising bets high on future targets
After 6X growth in FY18, OLX Advertising bets high on future targets
Four elements that will define digital media consumption in 2020
Four elements that will define digital media consumption in 2020
In Digital
Worst is behind us, 2020 will be a year of growth: Tarun Rai of Wunderman Thompson
Worst is behind us, 2020 will be a year of growth: Tarun Rai of Wunderman Thompson
Enactment of data protection law will be a watershed moment for digital media, Anand Chakravarthy, MD, Essence India
Enactment of data protection law will be a watershed moment for digital media, Anand Chakravarthy, MD, Essence India
In Digital
Ogilvy India CEO Kunal Jeswani’s six predictions that will shape up the creative industry
Ogilvy India CEO Kunal Jeswani’s six predictions that will shape up the creative industry
2020 will be tough in terms of growth: Kunal Jeswani, CEO, Ogilvy India
2020 will be tough in terms of growth: Kunal Jeswani, CEO, Ogilvy India
Looking to acquire AI and analytics businesses for next phase of growth: Creativeland Asia’s Sajan Raj Kurup
Looking to acquire AI and analytics businesses for next phase of growth: Creativeland Asia’s Sajan Raj Kurup