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Stories by 'Shradha Mishra'
TV and Digital to drive WhatsApp’s 10-week-long communication, says Avinash Pant of Facebook India
TV and Digital to drive WhatsApp’s 10-week-long communication, says Avinash Pant of Facebook India
After ban on TikTok, advertisers look for Indian alternatives
After ban on TikTok, advertisers look for Indian alternatives
Why clothing and non-clothing brands are venturing into the facemask category
Why clothing and non-clothing brands are venturing into the facemask category
How advertisers’ outlook will change for print and radio mediums due to pandemic
How advertisers’ outlook will change for print and radio mediums due to pandemic
How ban on TikTok and other Chinese apps will impact advertising and marketing industry
How ban on TikTok and other Chinese apps will impact advertising and marketing industry
In Digital
Lions Live Debate: How will Covid crisis affect advertising industry?
Lions Live Debate: How will Covid crisis affect advertising industry?
Brands are moving fast to e-commerce but creativity and branding will remain key, says David Tiltman of WARC at Lions Live
Brands are moving fast to e-commerce but creativity and branding will remain key, says David Tiltman of WARC at Lions Live
Online gaming is a fertile ground for brands and agencies, says Rey Tiempo of VMLY&R at Cannes Lions Live
Online gaming is a fertile ground for brands and agencies, says Rey Tiempo of VMLY&R at Cannes Lions Live
In Digital
Time to nurture, recognise and hang on to present talent, says Piyush Pandey at Cannes Lions Live
Time to nurture, recognise and hang on to present talent, says Piyush Pandey at Cannes Lions Live
Let failure, embarrassment and rejection fuel your desire to improve, says Josy Paul sharing his story at Cannes Lions Live
Let failure, embarrassment and rejection fuel your desire to improve, says Josy Paul sharing his story at Cannes Lions Live
Ad Club's Vice & Versa: Experts debate if brand purpose is responsible or opportunistic
Ad Club's Vice & Versa: Experts debate if brand purpose is responsible or opportunistic
How the agency-client relationship has taken a beating during the pandemic
How the agency-client relationship has taken a beating during the pandemic
In-depth: Will coronavirus change the concept of creativity?
In-depth: Will coronavirus change the concept of creativity?
Early signs of positive recovery visible, need to wait and watch what new normal will be, says Manish Sapra of adidas
Early signs of positive recovery visible, need to wait and watch what new normal will be, says Manish Sapra of adidas
As normalcy returns, optimistic brands slowly up their marketing spends
As normalcy returns, optimistic brands slowly up their marketing spends
IAA India Chapter and Havas Group India create fundraising campaign for Bengal and Odisha, reeling under double disaster
IAA India Chapter and Havas Group India create fundraising campaign for Bengal and Odisha, reeling under double disaster
Companies to focus on smaller, distributed office spaces after lockdown, says Embassy Group's Vineet Singh
Companies to focus on smaller, distributed office spaces after lockdown, says Embassy Group's Vineet Singh
This Ramadan, brands spread positivity in uncertain times
This Ramadan, brands spread positivity in uncertain times
Lockdown ease fails to lift spirit of beer-makers, brands expect low demand for next six months
Lockdown ease fails to lift spirit of beer-makers, brands expect low demand for next six months
People before profit: What large ad agencies can learn from smaller counterparts
People before profit: What large ad agencies can learn from smaller counterparts
Vocal for local: How can the PM’s push play out for Indian brands?
Vocal for local: How can the PM’s push play out for Indian brands?
Reeling under cascading impact of pandemic, auto brands are learning to live with Covid 19
Reeling under cascading impact of pandemic, auto brands are learning to live with Covid 19
This Mother's Day, brands pay glowing tribute to the magic and charm of moms
This Mother's Day, brands pay glowing tribute to the magic and charm of moms
Rising Star: Meghana Bhogle, Manager, Brand Solutions, Oranjuice Entertainment, Fountainhead MKTG
Rising Star: Meghana Bhogle, Manager, Brand Solutions, Oranjuice Entertainment, Fountainhead MKTG
Return to office guidelines: How ad agencies are limping back to normalcy
Return to office guidelines: How ad agencies are limping back to normalcy