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Stories by 'Shradha Mishra'
Trying to change narrative around Indian men through our marketing campaigns, says Sujot Malhotra of Beardo
Trying to change narrative around Indian men through our marketing campaigns, says Sujot Malhotra of Beardo
ASCI’s #ChupNaBaitho campaign asks the public to speak out against misleading ads
ASCI’s #ChupNaBaitho campaign asks the public to speak out against misleading ads
Compelling storytelling coupled with performance marketing will drive growth in 2021, say experts
Compelling storytelling coupled with performance marketing will drive growth in 2021, say experts
Unacademy appoints Jagadeesh J as VP, Marketing
Unacademy appoints Jagadeesh J as VP, Marketing
Upcoming data privacy regulations to make performance marketing difficult for brands, says Harikrishnan Pillai of TheSmallBigIdea
Upcoming data privacy regulations to make performance marketing difficult for brands, says Harikrishnan Pillai of TheSmallBigIdea
Hiking digital spends by 10% in 2021, focusing on tech to appeal to youth: Rohit Malkani of Crompton
Hiking digital spends by 10% in 2021, focusing on tech to appeal to youth: Rohit Malkani of Crompton
Indian ad agencies expect sizeable growth from new brand and product launches
Indian ad agencies expect sizeable growth from new brand and product launches
Emotional data will be more relevant than big data in 2021, feel BBDO India’s Josy Paul and Suraja Kishore
Emotional data will be more relevant than big data in 2021, feel BBDO India’s Josy Paul and Suraja Kishore
In Digital
Digital has outpaced print to become the second largest ad medium in India: Anand Bhadkamkar of Dentsu International
Digital has outpaced print to become the second largest ad medium in India: Anand Bhadkamkar of Dentsu International
German skincare brand Sebamed takes a dig at HUL’s Dove, Pears and Lux over ‘excessive pH’
German skincare brand Sebamed takes a dig at HUL’s Dove, Pears and Lux over ‘excessive pH’
Ideas can never be replaced by AI, says Rana Barua of Havas Group India
Ideas can never be replaced by AI, says Rana Barua of Havas Group India
TV and digital will have a larger share in our marketing mix in 2021, says Sharat Krishnan of Melorra
TV and digital will have a larger share in our marketing mix in 2021, says Sharat Krishnan of Melorra
Resilience, innovation and flexibility are must-haves in marketing campaigns of 2021: Arpan Biswas of Housejoy
Resilience, innovation and flexibility are must-haves in marketing campaigns of 2021: Arpan Biswas of Housejoy
We want to curate work that acts as a case study, says Rahul Tekwani, Founder and Managing Partner of Branding Edge Strategic Communication
We want to curate work that acts as a case study, says Rahul Tekwani, Founder and Managing Partner of Branding Edge Strategic Communication
There is no one model for the future, says Abhijit Avasthi of Sideways
There is no one model for the future, says Abhijit Avasthi of Sideways
Pee Safe to hike its marketing budget by 40% this year
Pee Safe to hike its marketing budget by 40% this year
Voice, virtual and owned experiences to dominate experiential marketing in 2021, says Ranjit Raina of Geometry Encompass
Voice, virtual and owned experiences to dominate experiential marketing in 2021, says Ranjit Raina of Geometry Encompass
Agencies should keep in mind India's polarised political landscape while making ads, says Blink Digital's Rikki Agarwal
Agencies should keep in mind India's polarised political landscape while making ads, says Blink Digital's Rikki Agarwal
In Digital
2021 may see rise of David syndrome as established brands will face a threat from rank outsiders: Anil Nair of VMLY&R India
2021 may see rise of David syndrome as established brands will face a threat from rank outsiders: Anil Nair of VMLY&R India
2021 isn't going to be easy, consolidation likely in advertising industry, says Dheeraj Sinha of Leo Burnett
2021 isn't going to be easy, consolidation likely in advertising industry, says Dheeraj Sinha of Leo Burnett
Admire brands for taking a stand: Subhash Kamath of BBH & Publicis Worldwide, India
Admire brands for taking a stand: Subhash Kamath of BBH & Publicis Worldwide, India
Non-digital mediums will continue to play a significant role for brands, says Aditya Kanthy of DDB Mudra group
Non-digital mediums will continue to play a significant role for brands, says Aditya Kanthy of DDB Mudra group
AI-driven creativity, influencer and content marketing will rule 2021, says CLA's Sajan Raj Kurup
AI-driven creativity, influencer and content marketing will rule 2021, says CLA's Sajan Raj Kurup
Back on track after a tough year, Infectious Advertising to boost digital and content capabilities in 2021
Back on track after a tough year, Infectious Advertising to boost digital and content capabilities in 2021
Brands following trends a shining example of lazy creativity, says atom Network's Abhik Santara and Yash Kulshrestha
Brands following trends a shining example of lazy creativity, says atom Network's Abhik Santara and Yash Kulshrestha