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Stories by 'Shivaji Dasgupta'
Brandstand: Dealing with the DNA Dichotomy
Brandstand: Dealing with the DNA Dichotomy
Brandstand: Is your brand ready for the Skyfall Syndrome?
Brandstand: Is your brand ready for the Skyfall Syndrome?
Brandstand: Mission 2525 – In search of global consumer brands born in India
Brandstand: Mission 2525 – In search of global consumer brands born in India
Brandstand: Standing in line in an online world
Brandstand: Standing in line in an online world
Brandstand: Bring back the Brand Mnemonic
Brandstand: Bring back the Brand Mnemonic
Brandstand: The powerful potential of Senior Citizen brands
Brandstand: The powerful potential of Senior Citizen brands
Brandstand: When the medium is bigger than the message
Brandstand: When the medium is bigger than the message
Brandstand: The secret sauce in the war of brands
Brandstand: The secret sauce in the war of brands
Brandstand: The future of the agency as a brand
Brandstand: The future of the agency as a brand
Brandstand: The ‘Make-up Kit’ for service failures
Brandstand: The ‘Make-up Kit’ for service failures
Brandstand: The power of celebrities as consumer brands
Brandstand: The power of celebrities as consumer brands
Brandstand: From GLOCAL brands to ‘Unified Unique Experiences’
Brandstand: From GLOCAL brands to ‘Unified Unique Experiences’
Brandstand: Naming strategies in the experience age
Brandstand: Naming strategies in the experience age
Brandstand: From homely comfort to ‘Home-Style’ experiences
Brandstand: From homely comfort to ‘Home-Style’ experiences
Brandstand: From pester power to conscience keeper
Brandstand: From pester power to conscience keeper
Brandstand: From category experiences to experience alliances
Brandstand: From category experiences to experience alliances
Brandstand: Brands as countries that unite and not divide
Brandstand: Brands as countries that unite and not divide
Brandstand: When brands demand a break
Brandstand: When brands demand a break
Brandstand: The emotion in e-commerce
Brandstand: The emotion in e-commerce
Brandstand: The price we pay for luxury
Brandstand: The price we pay for luxury
Brandstand: ‘Love the trailer, watch the movie’
Brandstand: ‘Love the trailer, watch the movie’
Guest Times: When stars become bigger than companies
Guest Times: When stars become bigger than companies
Guest Times: When stars become bigger than companies
Guest Times: When stars become bigger than companies
In
Guest Times: Be original, not authentic
Guest Times: Be original, not authentic
Guest Times: The unforgettable world of ‘Amnesia Marketing’
Guest Times: The unforgettable world of ‘Amnesia Marketing’