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Stories by 'Shivaji Dasgupta'
Brandstand: When logos start to talk
Brandstand: When logos start to talk
Brandstand: When Chanda met Rajat
Brandstand: When Chanda met Rajat
Brandstand: Craft versus Effectiveness in the world of brands
Brandstand: Craft versus Effectiveness in the world of brands
Brandstand: Cogency Model and the Future Agency
Brandstand: Cogency Model and the Future Agency
Brandstand: 30 Bondel Road and the culture of an agency brand
Brandstand: 30 Bondel Road and the culture of an agency brand
Brandstand: Is the I-Phone a victim of demi-Moore’s Law?
Brandstand: Is the I-Phone a victim of demi-Moore’s Law?
Brandstand: Life Beyond Logo for WPP
Brandstand: Life Beyond Logo for WPP
Brandstand: Why Gandhiji must not fly Air India
Brandstand: Why Gandhiji must not fly Air India
Brandstand: Is the integrated agency a colossal scam?
Brandstand: Is the integrated agency a colossal scam?
Brandstand: Can Alia Bhatt feed Uber Eats?
Brandstand: Can Alia Bhatt feed Uber Eats?
Brandstand: What exactly are we measuring?
Brandstand: What exactly are we measuring?
Brandstand: When Deepika weds Ranveer
Brandstand: When Deepika weds Ranveer
Brandstand: Creative work cultures post #MeToo
Brandstand: Creative work cultures post #MeToo
#MeToo: Why Good men must drive out Bad men
#MeToo: Why Good men must drive out Bad men
Brandstand: ‘From Samsonite to Johnnie Walker — The stretch of short-term Brand Purpose’
Brandstand: ‘From Samsonite to Johnnie Walker — The stretch of short-term Brand Purpose’
Brandstand: ‘Teach your brand to say No — Designing the Denial Experience’
Brandstand: ‘Teach your brand to say No — Designing the Denial Experience’
Brandstand: When women rule online
Brandstand: When women rule online
Brandstand: The Renewal Crisis in Indian Marketing
Brandstand: The Renewal Crisis in Indian Marketing
Brandstand: How Nike uses ‘stand marketing’ to do ‘smart marketing’
Brandstand: How Nike uses ‘stand marketing’ to do ‘smart marketing’
Brandstand: Why Pepsi must consider the Virgin way
Brandstand: Why Pepsi must consider the Virgin way
Brandstand: Banking 3.0 – From money management to relationship management to event management
Brandstand: Banking 3.0 – From money management to relationship management to event management
Brandstand: What Ikea can learn from India
Brandstand: What Ikea can learn from India
Brandstand: Will Rediffusion be the turning point of Indian advertising?
Brandstand: Will Rediffusion be the turning point of Indian advertising?
Brandstand: Why the Micro-Mandi can become the next big retail idea
Brandstand: Why the Micro-Mandi can become the next big retail idea
Brandstand: How beer can brew the India brand story
Brandstand: How beer can brew the India brand story