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Stories by 'Shivaji Dasgupta'
What Regional and National Brands must learn from the TMC in Bengal
What Regional and National Brands must learn from the TMC in Bengal
Why NDHGO and not JioMart is the retail tech model for India
Why NDHGO and not JioMart is the retail tech model for India
Is it a crime to have fun during a pandemic?
Is it a crime to have fun during a pandemic?
‘Bro, do you have a spare oxygen cylinder?’
‘Bro, do you have a spare oxygen cylinder?’
Will Covid finally transform the obsolete healthcare industry?
Will Covid finally transform the obsolete healthcare industry?
Has Covid converted LinkedIn to a distress helpline?
Has Covid converted LinkedIn to a distress helpline?
Is Brand Purpose an overrated concept?
Is Brand Purpose an overrated concept?
What traditional brands can learn from Cred’s ad featuring Rahul Dravid
What traditional brands can learn from Cred’s ad featuring Rahul Dravid
Dr Fuad Halim and the hyperlocal political brand
Dr Fuad Halim and the hyperlocal political brand
Are you a Jab or a Jab Not?
Are you a Jab or a Jab Not?
Why Coke and Airtel are saying no to red from today
Why Coke and Airtel are saying no to red from today
Thank you Lalit Modi for the Border-Gavaskar Trophy
Thank you Lalit Modi for the Border-Gavaskar Trophy
Is craft in advertising a necessity or a luxury?
Is craft in advertising a necessity or a luxury?
Are you a Passionate Pant or a Serious Saha?
Are you a Passionate Pant or a Serious Saha?
Is ‘In The Home’ the future of ‘Out Of Home’?
Is ‘In The Home’ the future of ‘Out Of Home’?
What if 2021 is a bigger disaster?
What if 2021 is a bigger disaster?
Why are brokers not packers?
Why are brokers not packers?
Honey for nothing and the buzz for free
Honey for nothing and the buzz for free
Long live Mahashay. Long live the Masala Magic.
Long live Mahashay. Long live the Masala Magic.
Did Smith and Maxwell deliberately fail in the IPL?
Did Smith and Maxwell deliberately fail in the IPL?
Why is Shahrukh Khan endorsing Byju’s? And why are we believing him?
Why is Shahrukh Khan endorsing Byju’s? And why are we believing him?
Virat Kohli and the death of the metaphor
Virat Kohli and the death of the metaphor
Neither saint nor sinner, Tanishq is a smart winner
Neither saint nor sinner, Tanishq is a smart winner
Is Technology killing your Brand Proposition?
Is Technology killing your Brand Proposition?
Why men love men and women hate women
Why men love men and women hate women