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In-depth
Best Media Info
Advertising
Ad Craft
Marketing
Television
OTT
Digital
Print
Radio
In-depth
Editor's Picks
Special
Interviews
Events
Cannes Lions 2018
Guest Times
Stories by
'Shivaji Dasgupta'
Thank you Lalit Modi for the Border-Gavaskar Trophy
In
Guest Times
Is craft in advertising a necessity or a luxury?
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Are you a Passionate Pant or a Serious Saha?
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Is ‘In The Home’ the future of ‘Out Of Home’?
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What if 2021 is a bigger disaster?
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Why are brokers not packers?
In
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Honey for nothing and the buzz for free
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Long live Mahashay. Long live the Masala Magic.
In
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Did Smith and Maxwell deliberately fail in the IPL?
In
Guest Times
Why is Shahrukh Khan endorsing Byju’s? And why are we believing him?
In
Guest Times
Virat Kohli and the death of the metaphor
In
Guest Times
Neither saint nor sinner, Tanishq is a smart winner
In
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Is Technology killing your Brand Proposition?
In
Guest Times
Why men love men and women hate women
In
Guest Times
Is the lockdown making nuclear families behave like joint families?
In
Guest Times
‘Play From Home’ — Why Homereca is the new Horeca
In
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Not afraid of dying? Welcome to Mortality Marketing.
In
Guest Times
Stop Discounting, start Premiumising
In
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A tale of two mergers — VI + Rhea-Kangana
In
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Do you belong to Condominium India?
In
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WPP, say no to ageism
In
Guest Times
Why was I such a corporate disaster?
In
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Why the IPL will rapidly reunite friends
In
Guest Times
Microsoft, Google and Zoom are losing the WFH wars
In
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Are you ready for your customer?
In
Guest Times
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