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Stories by 'Shivaji Dasgupta'
'Why Air India must never say Tata to the Maharajah'
'Why Air India must never say Tata to the Maharajah'
Why the Tatas must be careful in merchandising its legacy
Why the Tatas must be careful in merchandising its legacy
Is tokenism the latest variant of Dairy Milk?
Is tokenism the latest variant of Dairy Milk?
How much more do you want to know?
How much more do you want to know?
How Airbnb must inspire brands to defeat the Taliban
How Airbnb must inspire brands to defeat the Taliban
How Nestle and Fogg handled the pandemic differently
How Nestle and Fogg handled the pandemic differently
How the Olympics highlight India’s class divide
How the Olympics highlight India’s class divide
How D2C brands can help revive advertising agencies
How D2C brands can help revive advertising agencies
Is your brand earning your business the right valuation?
Is your brand earning your business the right valuation?
Is it still raining in Southampton?
Is it still raining in Southampton?
‘Upar Cannes ki Dukaan, Niche Client ka makaan’
‘Upar Cannes ki Dukaan, Niche Client ka makaan’
Why advertising does not attract writers
Why advertising does not attract writers
Why is the IAS not being blamed for the corona debacle?
Why is the IAS not being blamed for the corona debacle?
Dear customer, please be more human
Dear customer, please be more human
What Regional and National Brands must learn from the TMC in Bengal
What Regional and National Brands must learn from the TMC in Bengal
Why NDHGO and not JioMart is the retail tech model for India
Why NDHGO and not JioMart is the retail tech model for India
Is it a crime to have fun during a pandemic?
Is it a crime to have fun during a pandemic?
‘Bro, do you have a spare oxygen cylinder?’
‘Bro, do you have a spare oxygen cylinder?’
Will Covid finally transform the obsolete healthcare industry?
Will Covid finally transform the obsolete healthcare industry?
Has Covid converted LinkedIn to a distress helpline?
Has Covid converted LinkedIn to a distress helpline?
Is Brand Purpose an overrated concept?
Is Brand Purpose an overrated concept?
What traditional brands can learn from Cred’s ad featuring Rahul Dravid
What traditional brands can learn from Cred’s ad featuring Rahul Dravid
Dr Fuad Halim and the hyperlocal political brand
Dr Fuad Halim and the hyperlocal political brand
Are you a Jab or a Jab Not?
Are you a Jab or a Jab Not?
Why Coke and Airtel are saying no to red from today
Why Coke and Airtel are saying no to red from today