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Stories by 'Shivaji Dasgupta'

: Brandstand: When logos start to talk
In Guest Times

: Brandstand: When Chanda met Rajat
In Guest Times

: Brandstand: Craft versus Effectiveness in the world of brands
In Guest Times

: Brandstand: Cogency Model and the Future Agency
In Guest Times

: Brandstand: 30 Bondel Road and the culture of an agency brand
In Guest Times

: Brandstand: Is the I-Phone a victim of demi-Moore’s Law?
In Guest Times

: Brandstand: Life Beyond Logo for WPP
In Guest Times

: Brandstand: Why Gandhiji must not fly Air India
In Guest Times

: Brandstand: Is the integrated agency a colossal scam?
In Guest Times

: Brandstand: Can Alia Bhatt feed Uber Eats?
In Guest Times

: Brandstand: What exactly are we measuring?
In Guest Times

: Brandstand: When Deepika weds Ranveer
In Guest Times

: Brandstand: Creative work cultures post #MeToo
In Guest Times

: #MeToo: Why Good men must drive out Bad men
In Guest Times

: Brandstand: ‘From Samsonite to Johnnie Walker — The stretch of short-term Brand Purpose’
In Guest Times

: Brandstand: ‘Teach your brand to say No — Designing the Denial Experience’
In Guest Times

: Brandstand: When women rule online
In Guest Times

: Brandstand: The Renewal Crisis in Indian Marketing
In Guest Times

: Brandstand: How Nike uses ‘stand marketing’ to do ‘smart marketing’
In Guest Times

: Brandstand: Why Pepsi must consider the Virgin way
In Guest Times

: Brandstand: Banking 3.0 – From money management to relationship management to event management
In Guest Times

: Brandstand: What Ikea can learn from India
In Guest Times

: Brandstand: Will Rediffusion be the turning point of Indian advertising?
In Guest Times

: Brandstand: Why the Micro-Mandi can become the next big retail idea
In Guest Times

: Brandstand: How beer can brew the India brand story
In Guest Times

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