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Stories by 'Shivaji Dasgupta'
Is your brand earning your business the right valuation?
Is your brand earning your business the right valuation?
Is it still raining in Southampton?
Is it still raining in Southampton?
‘Upar Cannes ki Dukaan, Niche Client ka makaan’
‘Upar Cannes ki Dukaan, Niche Client ka makaan’
Why advertising does not attract writers
Why advertising does not attract writers
Why is the IAS not being blamed for the corona debacle?
Why is the IAS not being blamed for the corona debacle?
Dear customer, please be more human
Dear customer, please be more human
What Regional and National Brands must learn from the TMC in Bengal
What Regional and National Brands must learn from the TMC in Bengal
Why NDHGO and not JioMart is the retail tech model for India
Why NDHGO and not JioMart is the retail tech model for India
Is it a crime to have fun during a pandemic?
Is it a crime to have fun during a pandemic?
‘Bro, do you have a spare oxygen cylinder?’
‘Bro, do you have a spare oxygen cylinder?’
Will Covid finally transform the obsolete healthcare industry?
Will Covid finally transform the obsolete healthcare industry?
Has Covid converted LinkedIn to a distress helpline?
Has Covid converted LinkedIn to a distress helpline?
Is Brand Purpose an overrated concept?
Is Brand Purpose an overrated concept?
What traditional brands can learn from Cred’s ad featuring Rahul Dravid
What traditional brands can learn from Cred’s ad featuring Rahul Dravid
Dr Fuad Halim and the hyperlocal political brand
Dr Fuad Halim and the hyperlocal political brand
Are you a Jab or a Jab Not?
Are you a Jab or a Jab Not?
Why Coke and Airtel are saying no to red from today
Why Coke and Airtel are saying no to red from today
Thank you Lalit Modi for the Border-Gavaskar Trophy
Thank you Lalit Modi for the Border-Gavaskar Trophy
Is craft in advertising a necessity or a luxury?
Is craft in advertising a necessity or a luxury?
Are you a Passionate Pant or a Serious Saha?
Are you a Passionate Pant or a Serious Saha?
Is ‘In The Home’ the future of ‘Out Of Home’?
Is ‘In The Home’ the future of ‘Out Of Home’?
What if 2021 is a bigger disaster?
What if 2021 is a bigger disaster?
Why are brokers not packers?
Why are brokers not packers?
Honey for nothing and the buzz for free
Honey for nothing and the buzz for free
Long live Mahashay. Long live the Masala Magic.
Long live Mahashay. Long live the Masala Magic.