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Stories by 'Shivaji Dasgupta'
Why Clagency is the future of the agency
Why Clagency is the future of the agency
What the Calcutta Season must learn from the Seasoned Indian
What the Calcutta Season must learn from the Seasoned Indian
‘Will Advertising ever have a Parag Agarwal?’
‘Will Advertising ever have a Parag Agarwal?’
‘Where the metaverse is going horribly wrong’
‘Where the metaverse is going horribly wrong’
Your Groceries now delivered in Zero Minutes
Your Groceries now delivered in Zero Minutes
How clients corrupted agencies
How clients corrupted agencies
How Tandoori Chicken is connected to Lakshmi Puja and FabIndia
How Tandoori Chicken is connected to Lakshmi Puja and FabIndia
Chalti Ka Naam Festivity
Chalti Ka Naam Festivity
'Why Air India must never say Tata to the Maharajah'
'Why Air India must never say Tata to the Maharajah'
Why the Tatas must be careful in merchandising its legacy
Why the Tatas must be careful in merchandising its legacy
Is tokenism the latest variant of Dairy Milk?
Is tokenism the latest variant of Dairy Milk?
How much more do you want to know?
How much more do you want to know?
How Airbnb must inspire brands to defeat the Taliban
How Airbnb must inspire brands to defeat the Taliban
How Nestle and Fogg handled the pandemic differently
How Nestle and Fogg handled the pandemic differently
How the Olympics highlight India’s class divide
How the Olympics highlight India’s class divide
How D2C brands can help revive advertising agencies
How D2C brands can help revive advertising agencies
Is your brand earning your business the right valuation?
Is your brand earning your business the right valuation?
Is it still raining in Southampton?
Is it still raining in Southampton?
‘Upar Cannes ki Dukaan, Niche Client ka makaan’
‘Upar Cannes ki Dukaan, Niche Client ka makaan’
Why advertising does not attract writers
Why advertising does not attract writers
Why is the IAS not being blamed for the corona debacle?
Why is the IAS not being blamed for the corona debacle?
Dear customer, please be more human
Dear customer, please be more human
What Regional and National Brands must learn from the TMC in Bengal
What Regional and National Brands must learn from the TMC in Bengal
Why NDHGO and not JioMart is the retail tech model for India
Why NDHGO and not JioMart is the retail tech model for India
Is it a crime to have fun during a pandemic?
Is it a crime to have fun during a pandemic?