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Stories by 'Shivaji Dasgupta'

: Brandstand: When purpose marries passion – the Legacy Equilibrium
In Guest Times

: Brandstand: CCD and the world of Replica Brands
In Guest Times

: Brandstand: Business before Brand – The shift is clear
In Guest Times

: Brandstand: The Party has won. Let the party begin
In Guest Times

: Brandstand: YCD and Brand ITC
In Guest Times

: Brandstand: The ink of Indianness - beyond flaunting inked fingers on social media
In Guest Times

: Brandstand: Be nice to Zomato boys
In Guest Times

: Brandstand: Where Kalank went wrong
In Guest Times

: Brandstand: Be Indian, Buy Foreign
In Guest Times

: Brandstand: Adman run away, Accenture wants to play
In Guest Times

: Brandstand: Did your brand fool you yesterday?
In Guest Times

: Brandstand: The Bro Code of Brands
In Guest Times

: Brandstand: ‘If it ain’t Boeing I am not going!’
In Guest Times

: Brandstand: Brands of War
In Guest Times

: Brandstand: Never retrofit Brand Purpose
In Guest Times

: Brandstand: ‘Designer Failures’ as a recipe for success
In Guest Times

: Brandstand: When logos start to talk
In Guest Times

: Brandstand: When Chanda met Rajat
In Guest Times

: Brandstand: Craft versus Effectiveness in the world of brands
In Guest Times

: Brandstand: Cogency Model and the Future Agency
In Guest Times

: Brandstand: 30 Bondel Road and the culture of an agency brand
In Guest Times

: Brandstand: Is the I-Phone a victim of demi-Moore’s Law?
In Guest Times

: Brandstand: Life Beyond Logo for WPP
In Guest Times

: Brandstand: Why Gandhiji must not fly Air India
In Guest Times

: Brandstand: Is the integrated agency a colossal scam?
In Guest Times

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