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Stories by 'Shivaji Dasgupta'
What Regional and National Brands must learn from the TMC in Bengal
What Regional and National Brands must learn from the TMC in Bengal
In Guest Times
Why NDHGO and not JioMart is the retail tech model for India
Why NDHGO and not JioMart is the retail tech model for India
In Guest Times
Is it a crime to have fun during a pandemic?
Is it a crime to have fun during a pandemic?
In Guest Times
‘Bro, do you have a spare oxygen cylinder?’
‘Bro, do you have a spare oxygen cylinder?’
In Guest Times
Will Covid finally transform the obsolete healthcare industry?
Will Covid finally transform the obsolete healthcare industry?
In Guest Times
Has Covid converted LinkedIn to a distress helpline?
Has Covid converted LinkedIn to a distress helpline?
In Guest Times
Is Brand Purpose an overrated concept?
Is Brand Purpose an overrated concept?
In Guest Times
What traditional brands can learn from Cred’s ad featuring Rahul Dravid
What traditional brands can learn from Cred’s ad featuring Rahul Dravid
In Guest Times
Dr Fuad Halim and the hyperlocal political brand
Dr Fuad Halim and the hyperlocal political brand
In Guest Times
Are you a Jab or a Jab Not?
Are you a Jab or a Jab Not?
In Guest Times
Why Coke and Airtel are saying no to red from today
Why Coke and Airtel are saying no to red from today
In Guest Times
Thank you Lalit Modi for the Border-Gavaskar Trophy
Thank you Lalit Modi for the Border-Gavaskar Trophy
In Guest Times
Is craft in advertising a necessity or a luxury?
Is craft in advertising a necessity or a luxury?
In Guest Times
Are you a Passionate Pant or a Serious Saha?
Are you a Passionate Pant or a Serious Saha?
In Guest Times
Is ‘In The Home’ the future of ‘Out Of Home’?
Is ‘In The Home’ the future of ‘Out Of Home’?
In Guest Times
What if 2021 is a bigger disaster?
What if 2021 is a bigger disaster?
In Guest Times
Why are brokers not packers?
Why are brokers not packers?
In Guest Times
Honey for nothing and the buzz for free
Honey for nothing and the buzz for free
In Guest Times
Long live Mahashay. Long live the Masala Magic.
Long live Mahashay. Long live the Masala Magic.
In Guest Times
Did Smith and Maxwell deliberately fail in the IPL?
Did Smith and Maxwell deliberately fail in the IPL?
In Guest Times
Why is Shahrukh Khan endorsing Byju’s? And why are we believing him?
Why is Shahrukh Khan endorsing Byju’s? And why are we believing him?
In Guest Times
Virat Kohli and the death of the metaphor
Virat Kohli and the death of the metaphor
In Guest Times
Neither saint nor sinner, Tanishq is a smart winner
Neither saint nor sinner, Tanishq is a smart winner
In Guest Times
Is Technology killing your Brand Proposition?
Is Technology killing your Brand Proposition?
In Guest Times
Why men love men and women hate women
Why men love men and women hate women
In Guest Times