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Stories by 'Nisha Qureshi'
We want to be a household name in the next few months: Karan Shroff of Unacademy
We want to be a household name in the next few months: Karan Shroff of Unacademy
In Digital
How creative agencies are looking to rebound as second Covid wave ebbs
How creative agencies are looking to rebound as second Covid wave ebbs
Why are creative agencies struggling to retain their rising stars?
Why are creative agencies struggling to retain their rising stars?
We will be heavy on digital in our communication: Ashish Dhruva of InterMiles
We will be heavy on digital in our communication: Ashish Dhruva of InterMiles
In Digital
When should a brand apologise?
When should a brand apologise?
Brands worried as second Covid wave hits consumer sentiment in rural areas
Brands worried as second Covid wave hits consumer sentiment in rural areas
Working on revenue models for enabling creators to monetise their content: Shashank Singh of Bakstage
Working on revenue models for enabling creators to monetise their content: Shashank Singh of Bakstage
In Digital
Subhash Kamath, Kainaz Karmakar and Santosh Padhi share words of wisdom for advertising agencies
Subhash Kamath, Kainaz Karmakar and Santosh Padhi share words of wisdom for advertising agencies
We thought of celebrating hardship: Vipin Dhyani of Thoughtshop on Bail Kolhu campaign
We thought of celebrating hardship: Vipin Dhyani of Thoughtshop on Bail Kolhu campaign
Rising Star: Tanmai Paul, Co-Founder, and CPO, Bolo Indya
Rising Star: Tanmai Paul, Co-Founder, and CPO, Bolo Indya
How brand communication has evolved in the second Covid wave
How brand communication has evolved in the second Covid wave
Repurposing last year’s Covid communication will be insensitive and tone-deaf, suggest experts
Repurposing last year’s Covid communication will be insensitive and tone-deaf, suggest experts
We expect 10X growth in audio advertising revenues this fiscal year: Gautam Sinha of Times Internet
We expect 10X growth in audio advertising revenues this fiscal year: Gautam Sinha of Times Internet
Kids’ genre is too much ignored, advertisers need to realise its power: Anu Sikka of Viacom18
Kids’ genre is too much ignored, advertisers need to realise its power: Anu Sikka of Viacom18
Agency leaders should show empathy towards employees, ensure workplace isn't toxic, say experts
Agency leaders should show empathy towards employees, ensure workplace isn't toxic, say experts
How cricketers graduated into successful character actors in ad films
How cricketers graduated into successful character actors in ad films
‘All new Pogo’ eyes faster recovery
‘All new Pogo’ eyes faster recovery
Audio streaming platforms expect strong growth via paid subscriptions and brand collaborations
Audio streaming platforms expect strong growth via paid subscriptions and brand collaborations
In OTT
An idea that can change a brand’s fortune
An idea that can change a brand’s fortune
As second Covid wave hits us, agencies wary about business but say situation won’t be as bad as last year
As second Covid wave hits us, agencies wary about business but say situation won’t be as bad as last year
Religion in advertising: A double-edged sword or smart move?
Religion in advertising: A double-edged sword or smart move?
From exit polls to counting day, ad rates of news channels set to hit the roof
From exit polls to counting day, ad rates of news channels set to hit the roof
We are focusing on both premium and subscription audiences this year, more than ever, says Sidharth Shakdher of Disney+ Hotstar
We are focusing on both premium and subscription audiences this year, more than ever, says Sidharth Shakdher of Disney+ Hotstar
Radio players see partial recovery but wary of Covid second wave
Radio players see partial recovery but wary of Covid second wave
In Radio
Lockdowns and curfews won’t hit sentiments around IPL: Experts
Lockdowns and curfews won’t hit sentiments around IPL: Experts