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Stories by 'Nisha Qureshi'
2020 H2 will be stronger than the previous year: Nina Elavia Jaipuria of Viacom18
2020 H2 will be stronger than the previous year: Nina Elavia Jaipuria of Viacom18
Radio industry eyes recovery in next quarter, says return of government ads must
Radio industry eyes recovery in next quarter, says return of government ads must
In Radio
Expect big releases within two months, says Kapil Agarwal as UFO Moviez enters distribution business
Expect big releases within two months, says Kapil Agarwal as UFO Moviez enters distribution business
Bangla news market set to expand with the entry of big broadcasters
Bangla news market set to expand with the entry of big broadcasters
Government should allow pharma companies to advertise on TV, says ABP Network's Avinash Pandey
Government should allow pharma companies to advertise on TV, says ABP Network's Avinash Pandey
How the regional game is playing out for OTT platforms
How the regional game is playing out for OTT platforms
In OTT
Will penetrate deeper into pay TV market via original and differentiated content, says Dangal TV's Prashant Bhatt
Will penetrate deeper into pay TV market via original and differentiated content, says Dangal TV's Prashant Bhatt
Despite unlocking, OTT platforms retain audiences and will continue to grow
Despite unlocking, OTT platforms retain audiences and will continue to grow
In OTT
What does a regulation for online news mean for ad spends in the space?
What does a regulation for online news mean for ad spends in the space?
In Digital
Digital publishers need to provide advertisers more than just third-party data, say experts
Digital publishers need to provide advertisers more than just third-party data, say experts
In Digital
Our focus is to monetise MX Takatak and scale its user base, says Viraj Jit Singh of MX Player
Our focus is to monetise MX Takatak and scale its user base, says Viraj Jit Singh of MX Player
In Digital
Zee Biskope puts focus on increasing consumer time spent lost due to return of Hindi GECs
Zee Biskope puts focus on increasing consumer time spent lost due to return of Hindi GECs
Marketers need to re-evaluate media mix, look at credible platforms like print, says BCCL’s Sivakumar Sundaram
Marketers need to re-evaluate media mix, look at credible platforms like print, says BCCL’s Sivakumar Sundaram
In Print
"Not a big deal," say media agency heads on no ratings for news channels
After TikTok’s exit, short-video platforms yet to catch fancy of advertisers
After TikTok’s exit, short-video platforms yet to catch fancy of advertisers
In Digital
How ads on local cable networks and set-top box ensures deeper reach for brands
How ads on local cable networks and set-top box ensures deeper reach for brands
As Bihar election fully hinges on media, ad spend expected to go up by 15%
As Bihar election fully hinges on media, ad spend expected to go up by 15%
Spends on kid’s category not proportionate with viewership, says Anu Sikka of Viacom 18
Spends on kid’s category not proportionate with viewership, says Anu Sikka of Viacom 18
Can Bigg Boss alone lead Colors in the long journey to No. 1?
Can Bigg Boss alone lead Colors in the long journey to No. 1?
TV advertising monies shifting towards digital much faster, says Gautam Talwar of MX Player
TV advertising monies shifting towards digital much faster, says Gautam Talwar of MX Player
In Digital
‘Local for vocal’ doing good but consumer would still prefer value, says Preeti Reddy of Kantar
‘Local for vocal’ doing good but consumer would still prefer value, says Preeti Reddy of Kantar
India's OTT landscape still in early stages of evolution, says Hoichoi's Vishnu Mohta
India's OTT landscape still in early stages of evolution, says Hoichoi's Vishnu Mohta
In OTT
Bigg Boss' ‘Ab scene paltega' campaign isn't aimed at IPL, says Sapangeet Rajwant of Colors
Bigg Boss' ‘Ab scene paltega' campaign isn't aimed at IPL, says Sapangeet Rajwant of Colors
Why brands turn to Bigg Boss despite being arguably the costliest property
Why brands turn to Bigg Boss despite being arguably the costliest property
How Bigg Boss will sail through sluggish economy and IPL clash
How Bigg Boss will sail through sluggish economy and IPL clash