Stories by
'Nisha Qureshi'
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- Wonât take too long for viewers to return, says Manisha Sharma of Colors
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- Deregulate entire TV broadcasting sector instead of regulating OTT, say top broadcasters
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- Acceleration towards digital will affect traditional media spends, says Mark Read
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- As English movie genre regains ground, players reach out to audience to highlight resurgence
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- Segmented data will help understand kidsâ entertainment space better, says Sonali Khan of Sesame Workshop India
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- âNo need,â says Discoveryâs Issac John on a common digital measurement system
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- Huge spike in consumption during lockdown made OTT players focus on tech aspect, says Vinit Mehta of Brightcove
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- Big FM forays into online web radio space with âBROâ
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- How Dollar managed to communicate its new identity amid Covid crisis
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- ebay targets cross-border trade with local sellers in India
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- How can brands leverage from Twitterâs new features
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- How India's radio industry is fighting a tough survival battle
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- How Chinese brands pulling back ads will affect Indian advertising industry
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- It is imperative for businesses to enhance their Direct to Customer (D2C) channel, says Shailja Joshi of Layâs
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- Digital screen is new currency for experiential, says Ranjit Raina of Geometry Encompass
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- More wait for film shoots in Maharashtra as producers find govt conditions impractical
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- Time for us to explore newer business models: Kapil Agarwal of UFO Moviez
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- No unicorn growth strategy anymore; digital businesses must move to a camel's strategy for sustenance, says Akash Banerji of Voot
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- How multiplexes can tackle safety concerns after reopening
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- How lockdown led to a significant drop in DTH and cable subscriptions
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- Partnership with Spotify opens additional avenues of revenue for us, says Big FMâs Sunil Kumaran
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- Can local creative agencies become vocal after Modiâs call?
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- OTT platforms cut ad spend on print and outdoor, focus on digital to acquire new audiences
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- Free-to-air channels and small broadcasters dying, but is the government even bothered?
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- OTT shows on TV â Apna time aayega