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Stories by 'Nisha Qureshi'

: Won’t take too long for viewers to return, says Manisha Sharma of Colors
In Television

: Deregulate entire TV broadcasting sector instead of regulating OTT, say top broadcasters
In Television

: Acceleration towards digital will affect traditional media spends, says Mark Read
In Advertising

: As English movie genre regains ground, players reach out to audience to highlight resurgence
In Television

: Segmented data will help understand kids’ entertainment space better, says Sonali Khan of Sesame Workshop India
In Marketing

: “No need,” says Discovery’s Issac John on a common digital measurement system
In Digital

: Huge spike in consumption during lockdown made OTT players focus on tech aspect, says Vinit Mehta of Brightcove
In OTT

: Big FM forays into online web radio space with ‘BRO’
In Radio

: How Dollar managed to communicate its new identity amid Covid crisis
In Marketing

: ebay targets cross-border trade with local sellers in India
In Digital

: How can brands leverage from Twitter’s new features
In Digital

: How India's radio industry is fighting a tough survival battle
In Radio

: How Chinese brands pulling back ads will affect Indian advertising industry
In Advertising

: It is imperative for businesses to enhance their Direct to Customer (D2C) channel, says Shailja Joshi of Lay’s
In Marketing

: Digital screen is new currency for experiential, says Ranjit Raina of Geometry Encompass
In Digital

: More wait for film shoots in Maharashtra as producers find govt conditions impractical
In Television

: Time for us to explore newer business models: Kapil Agarwal of UFO Moviez
In Television

: No unicorn growth strategy anymore; digital businesses must move to a camel's strategy for sustenance, says Akash Banerji of Voot
In OTT

: How multiplexes can tackle safety concerns after reopening
In Marketing

: How lockdown led to a significant drop in DTH and cable subscriptions
In Television

: Partnership with Spotify opens additional avenues of revenue for us, says Big FM’s Sunil Kumaran
In Radio

: Can local creative agencies become vocal after Modi’s call?
In Advertising

: OTT platforms cut ad spend on print and outdoor, focus on digital to acquire new audiences
In OTT

: Free-to-air channels and small broadcasters dying, but is the government even bothered?
In Television

: OTT shows on TV — Apna time aayega
In OTT

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