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Stories by 'Nisha Qureshi'
We aim to scale our existing units and help them grow consistently, says Anuraag Srivastava of Rainshine Entertainment
We aim to scale our existing units and help them grow consistently, says Anuraag Srivastava of Rainshine Entertainment
In OTT
Why brands rely so much on emotional pitching to target customers
Why brands rely so much on emotional pitching to target customers
In Marketing
Ad agencies prepare contingency plans for upcoming festive season
Ad agencies prepare contingency plans for upcoming festive season
In Advertising
Free-to-air entertainment channels change the game to attract better ad rates
Free-to-air entertainment channels change the game to attract better ad rates
In Television
Ad agencies go slow on return to office, to implement a hybrid work model for employees soon
Ad agencies go slow on return to office, to implement a hybrid work model for employees soon
In Advertising
Digital world breathes easy as Google defers third-party cookie phase-out
Digital world breathes easy as Google defers third-party cookie phase-out
In Digital
Purpose, community-driven, tech, narrative-based key pillars of an iconic brand, says Jonathan Mildenhall
Purpose, community-driven, tech, narrative-based key pillars of an iconic brand, says Jonathan Mildenhall
In Advertising
Cannes Lions 2021 Live: Creativity is sensitivity in a world where no one is listening: Josy Paul
Cannes Lions 2021 Live: Creativity is sensitivity in a world where no one is listening: Josy Paul
In Advertising
Cannes Lions 2021 Live: The story behind the rebranding of fast food chain Burger King
Cannes Lions 2021 Live: The story behind the rebranding of fast food chain Burger King
In Advertising
We want to be a household name in the next few months: Karan Shroff of Unacademy
We want to be a household name in the next few months: Karan Shroff of Unacademy
In Digital
How creative agencies are looking to rebound as second Covid wave ebbs
How creative agencies are looking to rebound as second Covid wave ebbs
In Advertising
Why are creative agencies struggling to retain their rising stars?
Why are creative agencies struggling to retain their rising stars?
In Advertising
We will be heavy on digital in our communication: Ashish Dhruva of InterMiles
We will be heavy on digital in our communication: Ashish Dhruva of InterMiles
In Digital
When should a brand apologise?
When should a brand apologise?
In Advertising
Brands worried as second Covid wave hits consumer sentiment in rural areas
Brands worried as second Covid wave hits consumer sentiment in rural areas
In Advertising
Working on revenue models for enabling creators to monetise their content: Shashank Singh of Bakstage
Working on revenue models for enabling creators to monetise their content: Shashank Singh of Bakstage
In Digital
Subhash Kamath, Kainaz Karmakar and Santosh Padhi share words of wisdom for advertising agencies
Subhash Kamath, Kainaz Karmakar and Santosh Padhi share words of wisdom for advertising agencies
In Advertising
We thought of celebrating hardship: Vipin Dhyani of Thoughtshop on Bail Kolhu campaign
We thought of celebrating hardship: Vipin Dhyani of Thoughtshop on Bail Kolhu campaign
In Advertising
Rising Star: Tanmai Paul, Co-Founder, and CPO, Bolo Indya
Rising Star: Tanmai Paul, Co-Founder, and CPO, Bolo Indya
In Rising Star
How brand communication has evolved in the second Covid wave
How brand communication has evolved in the second Covid wave
In Marketing
Repurposing last year’s Covid communication will be insensitive and tone-deaf, suggest experts
Repurposing last year’s Covid communication will be insensitive and tone-deaf, suggest experts
In Advertising
We expect 10X growth in audio advertising revenues this fiscal year: Gautam Sinha of Times Internet
We expect 10X growth in audio advertising revenues this fiscal year: Gautam Sinha of Times Internet
In Advertising
Kids’ genre is too much ignored, advertisers need to realise its power: Anu Sikka of Viacom18
Kids’ genre is too much ignored, advertisers need to realise its power: Anu Sikka of Viacom18
In Television
Agency leaders should show empathy towards employees, ensure workplace isn't toxic, say experts
Agency leaders should show empathy towards employees, ensure workplace isn't toxic, say experts
In Advertising
How cricketers graduated into successful character actors in ad films
How cricketers graduated into successful character actors in ad films
In Advertising