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Stories by 'Nisha Qureshi'
OTT players are spending big on marketing but is it translating into ROI?
OTT players are spending big on marketing but is it translating into ROI?
In OTT
It is high time for pan masala brands to reinvent their ads, say experts
It is high time for pan masala brands to reinvent their ads, say experts
We want to create a space with transparency: Sonya V Kapoor & Amrita Mendonza of M5 Entertainment on content foray
We want to create a space with transparency: Sonya V Kapoor & Amrita Mendonza of M5 Entertainment on content foray
In Digital
Real estate, OTT, jewellery and e-commerce fuel strong recovery in outdoor advertising
Real estate, OTT, jewellery and e-commerce fuel strong recovery in outdoor advertising
Creative burnout in advertising: Eight ways to bounce back
Creative burnout in advertising: Eight ways to bounce back
GECs set to grow by 15-20% this festive season
GECs set to grow by 15-20% this festive season
Netmeds’ new ad trivialises issue of mental health, say experts and netizens
Netmeds’ new ad trivialises issue of mental health, say experts and netizens
Reliance Retail banks on BPL's high brand recall to get customers into the store
Reliance Retail banks on BPL's high brand recall to get customers into the store
Radio industry pins hopes on festive period for revival
Radio industry pins hopes on festive period for revival
In Radio
How Saridon retouched its iconic jingle to position itself in the minds of young adults
How Saridon retouched its iconic jingle to position itself in the minds of young adults
Amul topical on evacuation of Indians from Afghanistan divides netizens and industry
Amul topical on evacuation of Indians from Afghanistan divides netizens and industry
In Digital
Our advertising growth has doubled in the last couple of months: Ajay Bhalwankar of Sony Marathi
Our advertising growth has doubled in the last couple of months: Ajay Bhalwankar of Sony Marathi
In-depth: Why brands are investing heavily in regional ad films
In-depth: Why brands are investing heavily in regional ad films
In-depth: How more women-centric ads will benefit automobile sector
In-depth: How more women-centric ads will benefit automobile sector
With 30 advertisers on board, Times Now Navbharat emerges as a strong contender in Hindi news space: Experts
With 30 advertisers on board, Times Now Navbharat emerges as a strong contender in Hindi news space: Experts
Creative agencies face another challenge as talent shift towards in-house teams of start-ups
Creative agencies face another challenge as talent shift towards in-house teams of start-ups
We expect the Government to invest in radio as much as they do on other mediums: Ashit Kukian of Radio City
We expect the Government to invest in radio as much as they do on other mediums: Ashit Kukian of Radio City
In Radio
ASCI unveils new brand identity
ASCI unveils new brand identity
Lead’s new campaign shows parents’ perspective on how schooling has changed
Lead’s new campaign shows parents’ perspective on how schooling has changed
Hiring picks up pace at creative agencies as business heads back to normal
Hiring picks up pace at creative agencies as business heads back to normal
All-women success at Olympics to change brand narrative and line up fatter endorsement deals
All-women success at Olympics to change brand narrative and line up fatter endorsement deals
We are closer to the starting line than finish line of what we can achieve towards user engagement, says Sunil Thomas of CleverTap
We are closer to the starting line than finish line of what we can achieve towards user engagement, says Sunil Thomas of CleverTap
In Digital
Adex likely to increase two-fold over May-July on back of major sporting events
Adex likely to increase two-fold over May-July on back of major sporting events
Bigg Boss’ digital-only version will drive 3X growth in traffic; deliver more subscription, ad revenue: Viacom18's Gourav Rakshit
Bigg Boss’ digital-only version will drive 3X growth in traffic; deliver more subscription, ad revenue: Viacom18's Gourav Rakshit
Crypto players welcome Delhi HC notice on plea demanding advertising guidelines for industry
Crypto players welcome Delhi HC notice on plea demanding advertising guidelines for industry