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Stories by 'Nisha Qureshi'
Rising Star: Abhishek Lamba, Marketing Manager, Nexstgo
Rising Star: Abhishek Lamba, Marketing Manager, Nexstgo
ASCI wants to guide brands to embrace more responsible and positive advertising, says Manisha Kapoor
ASCI wants to guide brands to embrace more responsible and positive advertising, says Manisha Kapoor
Ad rates for kids’ channels expected to return to 2019 levels this summer
Ad rates for kids’ channels expected to return to 2019 levels this summer
As business returns to normalcy, agencies restore employee salaries to pre-Covid level
As business returns to normalcy, agencies restore employee salaries to pre-Covid level
Strategy in advertising should not be looked through a complicated approach
Strategy in advertising should not be looked through a complicated approach
Remuneration for creative agencies is returning, says Pallave and Anoop Dixit of COG Digital+Design
Remuneration for creative agencies is returning, says Pallave and Anoop Dixit of COG Digital+Design
In Digital
Tata Starbucks to spend aggressively on digital and outdoor; will launch more outlets soon
Tata Starbucks to spend aggressively on digital and outdoor; will launch more outlets soon
Focused on leveraging content and making the brand more approachable, says Manish Kalra of Zee5
Focused on leveraging content and making the brand more approachable, says Manish Kalra of Zee5
In OTT
Is the era of traditional creative briefs over?
Is the era of traditional creative briefs over?
Rising Star: Sourodeep Banerjee, Creative Manager, FoxyMoron
Rising Star: Sourodeep Banerjee, Creative Manager, FoxyMoron
How Google’s decision to remove third-party cookies will affect digital advertising
How Google’s decision to remove third-party cookies will affect digital advertising
In Digital
Telecom not just about connectivity but provides interface for a digital society to exist and grow: Avneesh Khosla of Vi
Telecom not just about connectivity but provides interface for a digital society to exist and grow: Avneesh Khosla of Vi
In Digital
TV+OTT in a single device has a huge headroom to grow: Anurag Kumar of Tata Sky
TV+OTT in a single device has a huge headroom to grow: Anurag Kumar of Tata Sky
Can homegrown platforms claim a larger share of adspend occupied by global tech giants?
Can homegrown platforms claim a larger share of adspend occupied by global tech giants?
With normalcy returning and arrival of vaccine, live events and cinema industry eyes recovery in 2021
With normalcy returning and arrival of vaccine, live events and cinema industry eyes recovery in 2021
In Digital
Consumers not able to recognise ads on digital platforms, disclosure must be mandatory for influencers and brands, says ASCI's Manisha Kapoor
Consumers not able to recognise ads on digital platforms, disclosure must be mandatory for influencers and brands, says ASCI's Manisha Kapoor
As OTT platforms lose up to 50% subscription revenue to piracy, CII on war mode to tackle problem
As OTT platforms lose up to 50% subscription revenue to piracy, CII on war mode to tackle problem
In OTT
Will abide by govt’s guidelines for OTT, says BookMyShow Stream’s Ashish Saksena
Will abide by govt’s guidelines for OTT, says BookMyShow Stream’s Ashish Saksena
In Digital
Ad industry fears fewer entries, participation in Cannes Lions 2021
Ad industry fears fewer entries, participation in Cannes Lions 2021
Digital to continue playing a crucial role in our communication strategies: Shailja Joshi of PepsiCo
Digital to continue playing a crucial role in our communication strategies: Shailja Joshi of PepsiCo
In Digital
Idea was to bring the Starbucks experience to life, not to sell the brand: Karthik Nagarajan of Wavemaker India on new film
Idea was to bring the Starbucks experience to life, not to sell the brand: Karthik Nagarajan of Wavemaker India on new film
The conundrum of liquor brands on digital advertising
The conundrum of liquor brands on digital advertising
In Digital
West Bengal elections to boost TV news revenues despite ongoing TRP controversy, says ABP's Avinash Pandey
West Bengal elections to boost TV news revenues despite ongoing TRP controversy, says ABP's Avinash Pandey
Despite backlash over privacy policy, are Indians actually ready to leave WhatsApp?
Despite backlash over privacy policy, are Indians actually ready to leave WhatsApp?
In Digital
Expect stricter guidelines for digital space over next few weeks, says Manisha Kapoor of ASCI
Expect stricter guidelines for digital space over next few weeks, says Manisha Kapoor of ASCI