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Stories by 'Nisha Qureshi'
In-depth: Are alcohol brands finally targeting women or is it just a gimmick?
In-depth: Are alcohol brands finally targeting women or is it just a gimmick?
In-depth: How brands can make the most of the growing creators’ economy
In-depth: How brands can make the most of the growing creators’ economy
The media strategies which will set the course for 2022
The media strategies which will set the course for 2022
In-depth: Virtual pitch vs physical pitch: Has the ad world accepted the new normal?
In-depth: Virtual pitch vs physical pitch: Has the ad world accepted the new normal?
Expecting a 75% growth in 2022, says Mehul Gupta of SoCheers
Expecting a 75% growth in 2022, says Mehul Gupta of SoCheers
In Digital
Strategy for 2022 is to create an everyday consumption proposition for markets where we’re strong: Gourav Rakshit of Viacom18
Strategy for 2022 is to create an everyday consumption proposition for markets where we’re strong: Gourav Rakshit of Viacom18
In Digital
There’ll be more focus on performance measurements in 2022: Ketan Desai of Grey Group India
There’ll be more focus on performance measurements in 2022: Ketan Desai of Grey Group India
What trends will dominate the world of advertising in 2022?
What trends will dominate the world of advertising in 2022?
Karan Amin launches 010, an agency aimed at making short-form content
Karan Amin launches 010, an agency aimed at making short-form content
In Digital
We want to expand our offerings beyond movies, says Amarpreet Singh Saini of Zee Biskope
We want to expand our offerings beyond movies, says Amarpreet Singh Saini of Zee Biskope
FCB Group India eyes majority stake in Kinnect
FCB Group India eyes majority stake in Kinnect
Expecting a growth of 35% in 2022, says Anurag Bansal of DDB Mudra Group
Expecting a growth of 35% in 2022, says Anurag Bansal of DDB Mudra Group
Absence of TRP won't impact the launch and positioning of Times Now Navbharat SD, says MK Anand of Times Network
Absence of TRP won't impact the launch and positioning of Times Now Navbharat SD, says MK Anand of Times Network
Voice and AI are going to be a big thing in the years ahead, says Anil Nair of VMLY&R
Voice and AI are going to be a big thing in the years ahead, says Anil Nair of VMLY&R
Shark Tank is not a niche show but a mass entertainer, says Ashish Golwalkar of SET
Shark Tank is not a niche show but a mass entertainer, says Ashish Golwalkar of SET
Advertising expenditure likely to be undeterred even if there's an Omicron-led third wave, feel experts
Advertising expenditure likely to be undeterred even if there's an Omicron-led third wave, feel experts
Marketers expect Parag Agrawal to introduce new brand safety measures on Twitter
Marketers expect Parag Agrawal to introduce new brand safety measures on Twitter
In Digital
Short video apps with a solid retention engine will survive: Ajit Varghese of Moj
Short video apps with a solid retention engine will survive: Ajit Varghese of Moj
In Digital
Marketers spend money but don’t know its impact, this is what we aim to solve: DCMN’s Bindu Balakrishnan
Marketers spend money but don’t know its impact, this is what we aim to solve: DCMN’s Bindu Balakrishnan
Rehashing iconic ads? Keep this in mind
Rehashing iconic ads? Keep this in mind
In-depth: Social commerce might be the next big thing, but what ROI can brands expect from it?
In-depth: Social commerce might be the next big thing, but what ROI can brands expect from it?
Crypto players unlikely to go slow on advertising despite government's concerns
Crypto players unlikely to go slow on advertising despite government's concerns
How has Diwali accelerated recovery in ad spends across mediums?
How has Diwali accelerated recovery in ad spends across mediums?
In-depth: Do Crypto ads need to be more transparent in nature?
In-depth: Do Crypto ads need to be more transparent in nature?
Do brands really lose customer affinity because of selective social media outrage?
Do brands really lose customer affinity because of selective social media outrage?