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Stories by 'Nisha Qureshi'

: How the regional game is playing out for OTT platforms
In OTT

: Will penetrate deeper into pay TV market via original and differentiated content, says Dangal TV's Prashant Bhatt
In Television

: Despite unlocking, OTT platforms retain audiences and will continue to grow
In OTT

: What does a regulation for online news mean for ad spends in the space?
In Digital

: Digital publishers need to provide advertisers more than just third-party data, say experts
In Digital

: Our focus is to monetise MX Takatak and scale its user base, says Viraj Jit Singh of MX Player
In Digital

: Zee Biskope puts focus on increasing consumer time spent lost due to return of Hindi GECs
In Television

: Marketers need to re-evaluate media mix, look at credible platforms like print, says BCCL’s Sivakumar Sundaram
In Print

: "Not a big deal," say media agency heads on no ratings for news channels
In Television

: After TikTok’s exit, short-video platforms yet to catch fancy of advertisers
In Digital

: How ads on local cable networks and set-top box ensures deeper reach for brands
In Television

: As Bihar election fully hinges on media, ad spend expected to go up by 15%
In Television

: Spends on kid’s category not proportionate with viewership, says Anu Sikka of Viacom 18
In Television

: Can Bigg Boss alone lead Colors in the long journey to No. 1?
In Television

: TV advertising monies shifting towards digital much faster, says Gautam Talwar of MX Player
In Digital

: ‘Local for vocal’ doing good but consumer would still prefer value, says Preeti Reddy of Kantar
In Advertising

: India's OTT landscape still in early stages of evolution, says Hoichoi's Vishnu Mohta
In OTT

: Bigg Boss' ‘Ab scene paltega' campaign isn't aimed at IPL, says Sapangeet Rajwant of Colors
In Television

: Why brands turn to Bigg Boss despite being arguably the costliest property
In Television

: How Bigg Boss will sail through sluggish economy and IPL clash
In Television

: Clash of Bigg Boss and IPL won’t affect each other much, say industry experts
In Television

: Is Amazon Prime Video's new campaign ‘What's your mood’ inspired by MX Player?
In OTT

: Advertisers need more clarity in understanding how audio OTTs can impact their campaigns: Bharat Khatri of Xaxis India
In Digital

: In-depth: The rise of platforms connecting celebrities and fans
In In-depth

: Will Urban Company invest as big in IPL 2020 as last season?
In Television

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