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Stories by 'Nisha Qureshi'
How the regional game is playing out for OTT platforms
How the regional game is playing out for OTT platforms
In OTT
Will penetrate deeper into pay TV market via original and differentiated content, says Dangal TV's Prashant Bhatt
Will penetrate deeper into pay TV market via original and differentiated content, says Dangal TV's Prashant Bhatt
Despite unlocking, OTT platforms retain audiences and will continue to grow
Despite unlocking, OTT platforms retain audiences and will continue to grow
In OTT
What does a regulation for online news mean for ad spends in the space?
What does a regulation for online news mean for ad spends in the space?
In Digital
Digital publishers need to provide advertisers more than just third-party data, say experts
Digital publishers need to provide advertisers more than just third-party data, say experts
In Digital
Our focus is to monetise MX Takatak and scale its user base, says Viraj Jit Singh of MX Player
Our focus is to monetise MX Takatak and scale its user base, says Viraj Jit Singh of MX Player
In Digital
Zee Biskope puts focus on increasing consumer time spent lost due to return of Hindi GECs
Zee Biskope puts focus on increasing consumer time spent lost due to return of Hindi GECs
Marketers need to re-evaluate media mix, look at credible platforms like print, says BCCL’s Sivakumar Sundaram
Marketers need to re-evaluate media mix, look at credible platforms like print, says BCCL’s Sivakumar Sundaram
In Print
"Not a big deal," say media agency heads on no ratings for news channels
After TikTok’s exit, short-video platforms yet to catch fancy of advertisers
After TikTok’s exit, short-video platforms yet to catch fancy of advertisers
In Digital
How ads on local cable networks and set-top box ensures deeper reach for brands
How ads on local cable networks and set-top box ensures deeper reach for brands
As Bihar election fully hinges on media, ad spend expected to go up by 15%
As Bihar election fully hinges on media, ad spend expected to go up by 15%
Spends on kid’s category not proportionate with viewership, says Anu Sikka of Viacom 18
Spends on kid’s category not proportionate with viewership, says Anu Sikka of Viacom 18
Can Bigg Boss alone lead Colors in the long journey to No. 1?
Can Bigg Boss alone lead Colors in the long journey to No. 1?
TV advertising monies shifting towards digital much faster, says Gautam Talwar of MX Player
TV advertising monies shifting towards digital much faster, says Gautam Talwar of MX Player
In Digital
‘Local for vocal’ doing good but consumer would still prefer value, says Preeti Reddy of Kantar
‘Local for vocal’ doing good but consumer would still prefer value, says Preeti Reddy of Kantar
India's OTT landscape still in early stages of evolution, says Hoichoi's Vishnu Mohta
India's OTT landscape still in early stages of evolution, says Hoichoi's Vishnu Mohta
In OTT
Bigg Boss' ‘Ab scene paltega' campaign isn't aimed at IPL, says Sapangeet Rajwant of Colors
Bigg Boss' ‘Ab scene paltega' campaign isn't aimed at IPL, says Sapangeet Rajwant of Colors
Why brands turn to Bigg Boss despite being arguably the costliest property
Why brands turn to Bigg Boss despite being arguably the costliest property
How Bigg Boss will sail through sluggish economy and IPL clash
How Bigg Boss will sail through sluggish economy and IPL clash
Clash of Bigg Boss and IPL won’t affect each other much, say industry experts
Clash of Bigg Boss and IPL won’t affect each other much, say industry experts
Is Amazon Prime Video's new campaign ‘What's your mood’ inspired by MX Player?
Is Amazon Prime Video's new campaign ‘What's your mood’ inspired by MX Player?
In OTT
Advertisers need more clarity in understanding how audio OTTs can impact their campaigns: Bharat Khatri of Xaxis India
Advertisers need more clarity in understanding how audio OTTs can impact their campaigns: Bharat Khatri of Xaxis India
In Digital
In-depth: The rise of platforms connecting celebrities and fans
In-depth: The rise of platforms connecting celebrities and fans
Will Urban Company invest as big in IPL 2020 as last season?
Will Urban Company invest as big in IPL 2020 as last season?