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: We expect 10X growth in audio advertising revenues this fiscal year: Gautam Sinha of Times Internet
In Advertising

: Kids’ genre is too much ignored, advertisers need to realise its power: Anu Sikka of Viacom18
In Television

: Agency leaders should show empathy towards employees, ensure workplace isn't toxic, say experts
In Advertising

: How cricketers graduated into successful character actors in ad films
In Advertising

: ‘All new Pogo’ eyes faster recovery
In Television

: Audio streaming platforms expect strong growth via paid subscriptions and brand collaborations
In OTT

: An idea that can change a brand’s fortune
In Advertising

: As second Covid wave hits us, agencies wary about business but say situation won’t be as bad as last year
In Advertising

: Religion in advertising: A double-edged sword or smart move?
In Advertising

: From exit polls to counting day, ad rates of news channels set to hit the roof
In Television

: We are focusing on both premium and subscription audiences this year, more than ever, says Sidharth Shakdher of Disney+ Hotstar
In Marketing

: Radio players see partial recovery but wary of Covid second wave
In Radio

: Lockdowns and curfews won’t hit sentiments around IPL: Experts
In Television

: Rising Star: Abhishek Lamba, Marketing Manager, Nexstgo
In Rising Star

: ASCI wants to guide brands to embrace more responsible and positive advertising, says Manisha Kapoor
In Advertising

: Ad rates for kids’ channels expected to return to 2019 levels this summer
In Television

: As business returns to normalcy, agencies restore employee salaries to pre-Covid level
In Advertising

: Strategy in advertising should not be looked through a complicated approach
In Advertising

: Remuneration for creative agencies is returning, says Pallave and Anoop Dixit of COG Digital+Design
In Digital

: Tata Starbucks to spend aggressively on digital and outdoor; will launch more outlets soon
In Marketing

: Focused on leveraging content and making the brand more approachable, says Manish Kalra of Zee5
In OTT

: Is the era of traditional creative briefs over?
In Advertising

: Rising Star: Sourodeep Banerjee, Creative Manager, FoxyMoron
In Rising Star

: How Google’s decision to remove third-party cookies will affect digital advertising
In Digital

: Telecom not just about connectivity but provides interface for a digital society to exist and grow: Avneesh Khosla of Vi
In Digital

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