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Stories by 'Nisha Qureshi'

: Why brands turn to Bigg Boss despite being arguably the costliest property
In Television

: How Bigg Boss will sail through sluggish economy and IPL clash
In Television

: Clash of Bigg Boss and IPL won’t affect each other much, say industry experts
In Television

: Is Amazon Prime Video's new campaign ‘What's your mood’ inspired by MX Player?
In OTT

: Advertisers need more clarity in understanding how audio OTTs can impact their campaigns: Bharat Khatri of Xaxis India
In Digital

: In-depth: The rise of platforms connecting celebrities and fans
In In-depth

: Will Urban Company invest as big in IPL 2020 as last season?
In Television

: In-depth: As market forces drive bundling of OTTs, who will be the end beneficiary?
In In-depth

: Social Media platforms eating into publishers’ revenues, says Saurabh Garg of Condé Nast India
In Digital

: You can’t control a marketplace with such tight boundaries, says Dangal's Deep Drona on NTO 2.0
In Marketing

: ABP Network to hike ad rates, put spotlight on regional channels
In Television

: “Right up to our commitment,” says Ferzad Palia on lockdown effect on Voot Select’s business plans
In OTT

: TV and digital are best suited for our communication efforts, says Pankaj Gupta of HDFC Life
In Marketing

: Recovered from NTO 1.0 and built a healthy subscriber base, says Zeel’s Kartik Mahadev
In Television

: What slowdown? Star hikes IPL spot ad rates by 30%
In Television

: “Business as usual,” says Colors’ Manisha Sharma on launching Bigg Boss and new shows during IPL
In Television

: Huge potential for OTT players in Tier 2, 3 and 4 markets, says Nachiket Pantvaidya of ALTBalaji
In OTT

: Burnol ad on Aaj Tak during Ram Temple Bhoomi Poojan turns out to be fake — a lesson?
In Television

: Digital and content marketing are important pillars of our marketing strategy: Sumeet Singh of Info Edge
In Digital

: Subscription model is a viable business option in India, says Ryan Shiotani of BBC
In Television

: Fresh content propels advertising on GECs but road ahead to normalcy is still steep
In Television

: Strict regulations not way forward for OTT, says Vibhu Agarwal of Ullu App
In OTT

: Will Jio tv+ disrupt cable and DTH industry?
In Television

: Content producers have full freedom to price their content, but the prices shouldn’t be perverse, says TRAI Chairman RS Sharma
In Television

: ‘Dolby On’ is to support musicians and content creators, says Sameer Seth of Dolby Labs
In Marketing

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