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Stories by 'Nisha Qureshi'

: Adex likely to increase two-fold over May-July on back of major sporting events
In Advertising

: Bigg Boss’ digital-only version will drive 3X growth in traffic; deliver more subscription, ad revenue: Viacom18's Gourav Rakshit
In Television

: Crypto players welcome Delhi HC notice on plea demanding advertising guidelines for industry
In Advertising

: We aim to scale our existing units and help them grow consistently, says Anuraag Srivastava of Rainshine Entertainment
In OTT

: Why brands rely so much on emotional pitching to target customers
In Marketing

: Ad agencies prepare contingency plans for upcoming festive season
In Advertising

: Free-to-air entertainment channels change the game to attract better ad rates
In Television

: Ad agencies go slow on return to office, to implement a hybrid work model for employees soon
In Advertising

: Digital world breathes easy as Google defers third-party cookie phase-out
In Digital

: Purpose, community-driven, tech, narrative-based key pillars of an iconic brand, says Jonathan Mildenhall
In Advertising

: Cannes Lions 2021 Live: Creativity is sensitivity in a world where no one is listening: Josy Paul
In Advertising

: Cannes Lions 2021 Live: The story behind the rebranding of fast food chain Burger King
In Advertising

: We want to be a household name in the next few months: Karan Shroff of Unacademy
In Digital

: How creative agencies are looking to rebound as second Covid wave ebbs
In Advertising

: Why are creative agencies struggling to retain their rising stars?
In Advertising

: We will be heavy on digital in our communication: Ashish Dhruva of InterMiles
In Digital

: When should a brand apologise?
In Advertising

: Brands worried as second Covid wave hits consumer sentiment in rural areas
In Advertising

: Working on revenue models for enabling creators to monetise their content: Shashank Singh of Bakstage
In Digital

: Subhash Kamath, Kainaz Karmakar and Santosh Padhi share words of wisdom for advertising agencies
In Advertising

: We thought of celebrating hardship: Vipin Dhyani of Thoughtshop on Bail Kolhu campaign
In Advertising

: Rising Star: Tanmai Paul, Co-Founder, and CPO, Bolo Indya
In Rising Star

: How brand communication has evolved in the second Covid wave
In Marketing

: Repurposing last year’s Covid communication will be insensitive and tone-deaf, suggest experts
In Advertising

: We expect 10X growth in audio advertising revenues this fiscal year: Gautam Sinha of Times Internet
In Advertising

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