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Stories by 'Nisha Qureshi'
Will the ad rates on TV see a downward spiral despite surge in viewership during Covid-19 crisis?
Will the ad rates on TV see a downward spiral despite surge in viewership during Covid-19 crisis?
Sanitiser market will continue to grow, says Pragya Upadhyay of Pee Safe
Sanitiser market will continue to grow, says Pragya Upadhyay of Pee Safe
Share of viewership and ad volume of news genre set to grow further in 2020, Ashish Pherwani of EY
Share of viewership and ad volume of news genre set to grow further in 2020, Ashish Pherwani of EY
#CoronavirusOutbreak: How brands are using radio during Covid-19 crisis
#CoronavirusOutbreak: How brands are using radio during Covid-19 crisis
In Radio
Original content is way forward for OTT platforms: Abhimanyu Singh of Contiloe Pictures
Original content is way forward for OTT platforms: Abhimanyu Singh of Contiloe Pictures
In Digital
Mankind allots 25% of total media budget spends on digital marketing, says Rajeev Juneja
Mankind allots 25% of total media budget spends on digital marketing, says Rajeev Juneja
Uncertainty still looms large over IPL, where will brands go?
Uncertainty still looms large over IPL, where will brands go?
There is a gender shift in content consumption, says Mukesh Anand of Hip Hip HERray
There is a gender shift in content consumption, says Mukesh Anand of Hip Hip HERray
In Digital
Sri Adhikari Brothers’ digital content production platform Happii Digital to explore regional content
Sri Adhikari Brothers’ digital content production platform Happii Digital to explore regional content
In Digital
Expansion and strengthening local communities are all-day café Social’s key focus areas
Expansion and strengthening local communities are all-day café Social’s key focus areas
Talks of consolidation in OTT are a myth, says Sudhanshu Vats of Viacom18
Talks of consolidation in OTT are a myth, says Sudhanshu Vats of Viacom18
Discovery of content on OTT platforms is a challenge, says Gourav Rakshit of Viacom18
Discovery of content on OTT platforms is a challenge, says Gourav Rakshit of Viacom18
In Digital
Economic slowdown an opportunity for consulting companies, says Uday Singh Sodhi of Kurate
Economic slowdown an opportunity for consulting companies, says Uday Singh Sodhi of Kurate
In Digital
Colors Cineplex turns one, eyes to be in top three with T20 cricket extravaganza ‘Road Safety World Series’
Colors Cineplex turns one, eyes to be in top three with T20 cricket extravaganza ‘Road Safety World Series’
Are self-regulatory measures taken by advertisers safe enough for children?
Are self-regulatory measures taken by advertisers safe enough for children?
Branded content, ad revenue to be key monetisation channels for audio OTT industry, says Hemant Mehta of Kantar
Branded content, ad revenue to be key monetisation channels for audio OTT industry, says Hemant Mehta of Kantar
In Digital
Bigg Boss or IPL — what offers more value for money to advertisers?
Bigg Boss or IPL — what offers more value for money to advertisers?
Burger King asks customers to share their love with Ronald McDonald
Burger King asks customers to share their love with Ronald McDonald
Is Indian television not yet ready for finite series?
Is Indian television not yet ready for finite series?
Republic Bharat is the new leader vis-a-vis the homogenous channels in the category, claims Vikas Khanchandani
Republic Bharat is the new leader vis-a-vis the homogenous channels in the category, claims Vikas Khanchandani
GroupM TYNY 2020: Content abundance will reduce viewer engagement in the coming years
GroupM TYNY 2020: Content abundance will reduce viewer engagement in the coming years
In Digital
Thought leadership and ideas are key to cracking Tamil market, says Ravish Kumar of Viacom18
Thought leadership and ideas are key to cracking Tamil market, says Ravish Kumar of Viacom18