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Stories by 'Nisha Qureshi'
Why brands turn to Bigg Boss despite being arguably the costliest property
Why brands turn to Bigg Boss despite being arguably the costliest property
How Bigg Boss will sail through sluggish economy and IPL clash
How Bigg Boss will sail through sluggish economy and IPL clash
Clash of Bigg Boss and IPL won’t affect each other much, say industry experts
Clash of Bigg Boss and IPL won’t affect each other much, say industry experts
Is Amazon Prime Video's new campaign ‘What's your mood’ inspired by MX Player?
Is Amazon Prime Video's new campaign ‘What's your mood’ inspired by MX Player?
In OTT
Advertisers need more clarity in understanding how audio OTTs can impact their campaigns: Bharat Khatri of Xaxis India
Advertisers need more clarity in understanding how audio OTTs can impact their campaigns: Bharat Khatri of Xaxis India
In Digital
In-depth: The rise of platforms connecting celebrities and fans
In-depth: The rise of platforms connecting celebrities and fans
Will Urban Company invest as big in IPL 2020 as last season?
Will Urban Company invest as big in IPL 2020 as last season?
In-depth: As market forces drive bundling of OTTs, who will be the end beneficiary?
In-depth: As market forces drive bundling of OTTs, who will be the end beneficiary?
Social Media platforms eating into publishers’ revenues, says Saurabh Garg of CondĂ© Nast India
Social Media platforms eating into publishers’ revenues, says Saurabh Garg of CondĂ© Nast India
In Digital
You can’t control a marketplace with such tight boundaries, says Dangal's Deep Drona on NTO 2.0
You can’t control a marketplace with such tight boundaries, says Dangal's Deep Drona on NTO 2.0
ABP Network to hike ad rates, put spotlight on regional channels
ABP Network to hike ad rates, put spotlight on regional channels
“Right up to our commitment,” says Ferzad Palia on lockdown effect on Voot Select’s business plans
“Right up to our commitment,” says Ferzad Palia on lockdown effect on Voot Select’s business plans
In OTT
TV and digital are best suited for our communication efforts, says Pankaj Gupta of HDFC Life
TV and digital are best suited for our communication efforts, says Pankaj Gupta of HDFC Life
Recovered from NTO 1.0 and built a healthy subscriber base, says Zeel’s Kartik Mahadev
Recovered from NTO 1.0 and built a healthy subscriber base, says Zeel’s Kartik Mahadev
What slowdown? Star hikes IPL spot ad rates by 30%
What slowdown? Star hikes IPL spot ad rates by 30%
“Business as usual,” says Colors’ Manisha Sharma on launching Bigg Boss and new shows during IPL
“Business as usual,” says Colors’ Manisha Sharma on launching Bigg Boss and new shows during IPL
Huge potential for OTT players in Tier 2, 3 and 4 markets, says Nachiket Pantvaidya of ALTBalaji
Huge potential for OTT players in Tier 2, 3 and 4 markets, says Nachiket Pantvaidya of ALTBalaji
In OTT
Burnol ad on Aaj Tak during Ram Temple Bhoomi Poojan turns out to be fake — a lesson?
Burnol ad on Aaj Tak during Ram Temple Bhoomi Poojan turns out to be fake — a lesson?
Digital and content marketing are important pillars of our marketing strategy: Sumeet Singh of Info Edge
Digital and content marketing are important pillars of our marketing strategy: Sumeet Singh of Info Edge
In Digital
Subscription model is a viable business option in India, says Ryan Shiotani of BBC
Subscription model is a viable business option in India, says Ryan Shiotani of BBC
Fresh content propels advertising on GECs but road ahead to normalcy is still steep
Fresh content propels advertising on GECs but road ahead to normalcy is still steep
Strict regulations not way forward for OTT, says Vibhu Agarwal of Ullu App
Strict regulations not way forward for OTT, says Vibhu Agarwal of Ullu App
In OTT
Will Jio tv+ disrupt cable and DTH industry?
Will Jio tv+ disrupt cable and DTH industry?
Content producers have full freedom to price their content, but the prices shouldn’t be perverse, says TRAI Chairman RS Sharma
Content producers have full freedom to price their content, but the prices shouldn’t be perverse, says TRAI Chairman RS Sharma
‘Dolby On’ is to support musicians and content creators, says Sameer Seth of Dolby Labs
‘Dolby On’ is to support musicians and content creators, says Sameer Seth of Dolby Labs