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Stories by 'Nisha Qureshi'
Can homegrown platforms claim a larger share of adspend occupied by global tech giants?
Can homegrown platforms claim a larger share of adspend occupied by global tech giants?
In Advertising
With normalcy returning and arrival of vaccine, live events and cinema industry eyes recovery in 2021
With normalcy returning and arrival of vaccine, live events and cinema industry eyes recovery in 2021
In Digital
Consumers not able to recognise ads on digital platforms, disclosure must be mandatory for influencers and brands, says ASCI's Manisha Kapoor
Consumers not able to recognise ads on digital platforms, disclosure must be mandatory for influencers and brands, says ASCI's Manisha Kapoor
In Advertising
As OTT platforms lose up to 50% subscription revenue to piracy, CII on war mode to tackle problem
As OTT platforms lose up to 50% subscription revenue to piracy, CII on war mode to tackle problem
In OTT
Will abide by govt’s guidelines for OTT, says BookMyShow Stream’s Ashish Saksena
Will abide by govt’s guidelines for OTT, says BookMyShow Stream’s Ashish Saksena
In Digital
Ad industry fears fewer entries, participation in Cannes Lions 2021
Ad industry fears fewer entries, participation in Cannes Lions 2021
In Advertising
Digital to continue playing a crucial role in our communication strategies: Shailja Joshi of PepsiCo
Digital to continue playing a crucial role in our communication strategies: Shailja Joshi of PepsiCo
In Digital
Idea was to bring the Starbucks experience to life, not to sell the brand: Karthik Nagarajan of Wavemaker India on new film
Idea was to bring the Starbucks experience to life, not to sell the brand: Karthik Nagarajan of Wavemaker India on new film
In Marketing
The conundrum of liquor brands on digital advertising
The conundrum of liquor brands on digital advertising
In Digital
West Bengal elections to boost TV news revenues despite ongoing TRP controversy, says ABP's Avinash Pandey
West Bengal elections to boost TV news revenues despite ongoing TRP controversy, says ABP's Avinash Pandey
In Television
Despite backlash over privacy policy, are Indians actually ready to leave WhatsApp?
Despite backlash over privacy policy, are Indians actually ready to leave WhatsApp?
In Digital
Expect stricter guidelines for digital space over next few weeks, says Manisha Kapoor of ASCI
Expect stricter guidelines for digital space over next few weeks, says Manisha Kapoor of ASCI
In Advertising
2020 H2 will be stronger than the previous year: Nina Elavia Jaipuria of Viacom18
2020 H2 will be stronger than the previous year: Nina Elavia Jaipuria of Viacom18
In Television
Radio industry eyes recovery in next quarter, says return of government ads must
Radio industry eyes recovery in next quarter, says return of government ads must
In Radio
Expect big releases within two months, says Kapil Agarwal as UFO Moviez enters distribution business
Expect big releases within two months, says Kapil Agarwal as UFO Moviez enters distribution business
In Television
Bangla news market set to expand with the entry of big broadcasters
Bangla news market set to expand with the entry of big broadcasters
In Television
Government should allow pharma companies to advertise on TV, says ABP Network's Avinash Pandey
Government should allow pharma companies to advertise on TV, says ABP Network's Avinash Pandey
In Television
How the regional game is playing out for OTT platforms
How the regional game is playing out for OTT platforms
In OTT
Will penetrate deeper into pay TV market via original and differentiated content, says Dangal TV's Prashant Bhatt
Will penetrate deeper into pay TV market via original and differentiated content, says Dangal TV's Prashant Bhatt
In Television
Despite unlocking, OTT platforms retain audiences and will continue to grow
Despite unlocking, OTT platforms retain audiences and will continue to grow
In OTT
What does a regulation for online news mean for ad spends in the space?
What does a regulation for online news mean for ad spends in the space?
In Digital
Digital publishers need to provide advertisers more than just third-party data, say experts
Digital publishers need to provide advertisers more than just third-party data, say experts
In Digital
Our focus is to monetise MX Takatak and scale its user base, says Viraj Jit Singh of MX Player
Our focus is to monetise MX Takatak and scale its user base, says Viraj Jit Singh of MX Player
In Digital
Zee Biskope puts focus on increasing consumer time spent lost due to return of Hindi GECs
Zee Biskope puts focus on increasing consumer time spent lost due to return of Hindi GECs
In Television
Marketers need to re-evaluate media mix, look at credible platforms like print, says BCCL’s Sivakumar Sundaram
Marketers need to re-evaluate media mix, look at credible platforms like print, says BCCL’s Sivakumar Sundaram
In Print