Will the ad rates on TV see a downward spiral despite surge in viewership during Covid-19 crisis?

In Television

Sanitiser market will continue to grow, says Pragya Upadhyay of Pee Safe

In Marketing

Share of viewership and ad volume of news genre set to grow further in 2020, Ashish Pherwani of EY

In Television

#CoronavirusOutbreak: How brands are using radio during Covid-19 crisis

In Radio

Original content is way forward for OTT platforms: Abhimanyu Singh of Contiloe Pictures

In Digital

Mankind allots 25% of total media budget spends on digital marketing, says Rajeev Juneja

In Marketing

Uncertainty still looms large over IPL, where will brands go?

In Television

There is a gender shift in content consumption, says Mukesh Anand of Hip Hip HERray

In Digital

Sri Adhikari Brothers’ digital content production platform Happii Digital to explore regional content

In Digital

Expansion and strengthening local communities are all-day café Social’s key focus areas

In Marketing

Talks of consolidation in OTT are a myth, says Sudhanshu Vats of Viacom18

In Television

Discovery of content on OTT platforms is a challenge, says Gourav Rakshit of Viacom18

In Digital

Economic slowdown an opportunity for consulting companies, says Uday Singh Sodhi of Kurate

In Digital

Colors Cineplex turns one, eyes to be in top three with T20 cricket extravaganza ‘Road Safety World Series’

In Television

Are self-regulatory measures taken by advertisers safe enough for children?

In Advertising

Branded content, ad revenue to be key monetisation channels for audio OTT industry, says Hemant Mehta of Kantar

In Digital

Bigg Boss or IPL — what offers more value for money to advertisers?

In Television

Burger King asks customers to share their love with Ronald McDonald

In Advertising

Is Indian television not yet ready for finite series?

In Television

Republic Bharat is the new leader vis-a-vis the homogenous channels in the category, claims Vikas Khanchandani

In Television

GroupM TYNY 2020: Content abundance will reduce viewer engagement in the coming years

In Digital

Thought leadership and ideas are key to cracking Tamil market, says Ravish Kumar of Viacom18

In Television