Stories by
'Nisha Qureshi'
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- Can homegrown platforms claim a larger share of adspend occupied by global tech giants?
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- With normalcy returning and arrival of vaccine, live events and cinema industry eyes recovery in 2021
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- Consumers not able to recognise ads on digital platforms, disclosure must be mandatory for influencers and brands, says ASCI's Manisha Kapoor
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- As OTT platforms lose up to 50% subscription revenue to piracy, CII on war mode to tackle problem
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- Will abide by govt’s guidelines for OTT, says BookMyShow Stream’s Ashish Saksena
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- Ad industry fears fewer entries, participation in Cannes Lions 2021
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- Digital to continue playing a crucial role in our communication strategies: Shailja Joshi of PepsiCo
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- Idea was to bring the Starbucks experience to life, not to sell the brand: Karthik Nagarajan of Wavemaker India on new film
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- The conundrum of liquor brands on digital advertising
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- West Bengal elections to boost TV news revenues despite ongoing TRP controversy, says ABP's Avinash Pandey
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- Despite backlash over privacy policy, are Indians actually ready to leave WhatsApp?
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- Expect stricter guidelines for digital space over next few weeks, says Manisha Kapoor of ASCI
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- 2020 H2 will be stronger than the previous year: Nina Elavia Jaipuria of Viacom18
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- Radio industry eyes recovery in next quarter, says return of government ads must
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- Expect big releases within two months, says Kapil Agarwal as UFO Moviez enters distribution business
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- Bangla news market set to expand with the entry of big broadcasters
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- Government should allow pharma companies to advertise on TV, says ABP Network's Avinash Pandey
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- How the regional game is playing out for OTT platforms
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- Will penetrate deeper into pay TV market via original and differentiated content, says Dangal TV's Prashant Bhatt
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- Despite unlocking, OTT platforms retain audiences and will continue to grow
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- What does a regulation for online news mean for ad spends in the space?
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- Digital publishers need to provide advertisers more than just third-party data, say experts
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- Our focus is to monetise MX Takatak and scale its user base, says Viraj Jit Singh of MX Player
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- Zee Biskope puts focus on increasing consumer time spent lost due to return of Hindi GECs
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- Marketers need to re-evaluate media mix, look at credible platforms like print, says BCCL’s Sivakumar Sundaram