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We expect 10X growth in audio advertising revenues this fiscal year: Gautam Sinha of Times Internet
We expect 10X growth in audio advertising revenues this fiscal year: Gautam Sinha of Times Internet
Kids’ genre is too much ignored, advertisers need to realise its power: Anu Sikka of Viacom18
Kids’ genre is too much ignored, advertisers need to realise its power: Anu Sikka of Viacom18
Agency leaders should show empathy towards employees, ensure workplace isn't toxic, say experts
Agency leaders should show empathy towards employees, ensure workplace isn't toxic, say experts
How cricketers graduated into successful character actors in ad films
How cricketers graduated into successful character actors in ad films
‘All new Pogo’ eyes faster recovery
‘All new Pogo’ eyes faster recovery
Audio streaming platforms expect strong growth via paid subscriptions and brand collaborations
Audio streaming platforms expect strong growth via paid subscriptions and brand collaborations
In OTT
An idea that can change a brand’s fortune
An idea that can change a brand’s fortune
As second Covid wave hits us, agencies wary about business but say situation won’t be as bad as last year
As second Covid wave hits us, agencies wary about business but say situation won’t be as bad as last year
Religion in advertising: A double-edged sword or smart move?
Religion in advertising: A double-edged sword or smart move?
From exit polls to counting day, ad rates of news channels set to hit the roof
From exit polls to counting day, ad rates of news channels set to hit the roof
We are focusing on both premium and subscription audiences this year, more than ever, says Sidharth Shakdher of Disney+ Hotstar
We are focusing on both premium and subscription audiences this year, more than ever, says Sidharth Shakdher of Disney+ Hotstar
Radio players see partial recovery but wary of Covid second wave
Radio players see partial recovery but wary of Covid second wave
In Radio
Lockdowns and curfews won’t hit sentiments around IPL: Experts
Lockdowns and curfews won’t hit sentiments around IPL: Experts
Rising Star: Abhishek Lamba, Marketing Manager, Nexstgo
Rising Star: Abhishek Lamba, Marketing Manager, Nexstgo
ASCI wants to guide brands to embrace more responsible and positive advertising, says Manisha Kapoor
ASCI wants to guide brands to embrace more responsible and positive advertising, says Manisha Kapoor
Ad rates for kids’ channels expected to return to 2019 levels this summer
Ad rates for kids’ channels expected to return to 2019 levels this summer
As business returns to normalcy, agencies restore employee salaries to pre-Covid level
As business returns to normalcy, agencies restore employee salaries to pre-Covid level
Strategy in advertising should not be looked through a complicated approach
Strategy in advertising should not be looked through a complicated approach
Remuneration for creative agencies is returning, says Pallave and Anoop Dixit of COG Digital+Design
Remuneration for creative agencies is returning, says Pallave and Anoop Dixit of COG Digital+Design
In Digital
Tata Starbucks to spend aggressively on digital and outdoor; will launch more outlets soon
Tata Starbucks to spend aggressively on digital and outdoor; will launch more outlets soon
Focused on leveraging content and making the brand more approachable, says Manish Kalra of Zee5
Focused on leveraging content and making the brand more approachable, says Manish Kalra of Zee5
In OTT
Is the era of traditional creative briefs over?
Is the era of traditional creative briefs over?
Rising Star: Sourodeep Banerjee, Creative Manager, FoxyMoron
Rising Star: Sourodeep Banerjee, Creative Manager, FoxyMoron
How Google’s decision to remove third-party cookies will affect digital advertising
How Google’s decision to remove third-party cookies will affect digital advertising
In Digital
Telecom not just about connectivity but provides interface for a digital society to exist and grow: Avneesh Khosla of Vi
Telecom not just about connectivity but provides interface for a digital society to exist and grow: Avneesh Khosla of Vi
In Digital