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'Nisha Qureshi'
Content producers have full freedom to price their content, but the prices shouldnât be perverse, says TRAI Chairman RS Sharma
In
Television
âDolby Onâ is to support musicians and content creators, says Sameer Seth of Dolby Labs
In
Marketing
Wonât take too long for viewers to return, says Manisha Sharma of Colors
In
Television
Deregulate entire TV broadcasting sector instead of regulating OTT, say top broadcasters
In
Television
Acceleration towards digital will affect traditional media spends, says Mark Read
In
Advertising
As English movie genre regains ground, players reach out to audience to highlight resurgence
In
Television
Segmented data will help understand kidsâ entertainment space better, says Sonali Khan of Sesame Workshop India
In
Marketing
âNo need,â says Discoveryâs Issac John on a common digital measurement system
In
Digital
Huge spike in consumption during lockdown made OTT players focus on tech aspect, says Vinit Mehta of Brightcove
In
OTT
Big FM forays into online web radio space with âBROâ
In
Radio
How Dollar managed to communicate its new identity amid Covid crisis
In
Marketing
ebay targets cross-border trade with local sellers in India
In
Digital
How can brands leverage from Twitterâs new features
In
Digital
How India's radio industry is fighting a tough survival battle
In
Radio
How Chinese brands pulling back ads will affect Indian advertising industry
In
Advertising
It is imperative for businesses to enhance their Direct to Customer (D2C) channel, says Shailja Joshi of Layâs
In
Marketing
Digital screen is new currency for experiential, says Ranjit Raina of Geometry Encompass
In
Digital
More wait for film shoots in Maharashtra as producers find govt conditions impractical
In
Television
Time for us to explore newer business models: Kapil Agarwal of UFO Moviez
In
Television
No unicorn growth strategy anymore; digital businesses must move to a camel's strategy for sustenance, says Akash Banerji of Voot
In
OTT
How multiplexes can tackle safety concerns after reopening
In
Marketing
How lockdown led to a significant drop in DTH and cable subscriptions
In
Television
Partnership with Spotify opens additional avenues of revenue for us, says Big FMâs Sunil Kumaran
In
Radio
Can local creative agencies become vocal after Modiâs call?
In
Advertising
OTT platforms cut ad spend on print and outdoor, focus on digital to acquire new audiences
In
OTT
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