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Stories by 'Nisha Qureshi'
In-depth: Why brands must engage independent risk assessment agencies before putting out any campaign
In-depth: Why brands must engage independent risk assessment agencies before putting out any campaign
News18 Network puts spotlight on regional channels, has high hopes from coming state elections
News18 Network puts spotlight on regional channels, has high hopes from coming state elections
Advertisers worried as NTO 2.0 may affect reach of select TV channels
Advertisers worried as NTO 2.0 may affect reach of select TV channels
Looking at getting best solutions for clients through partnerships or creating solutions: 0101.today top brass
Looking at getting best solutions for clients through partnerships or creating solutions: 0101.today top brass
In Digital
Pan-masala brands may have to leave the idea of using celebrities, say experts
Pan-masala brands may have to leave the idea of using celebrities, say experts
Bhojpuri category is underserved, there’s history that has been left untouched: Amarpreet Singh Saini of Zeel
Bhojpuri category is underserved, there’s history that has been left untouched: Amarpreet Singh Saini of Zeel
India seeing a new impact property after a long hiatus, says Viacom18’s Nina Jaipuria on the launch of The Big Picture
India seeing a new impact property after a long hiatus, says Viacom18’s Nina Jaipuria on the launch of The Big Picture
Viacom18 banks on festive season for Bigg Boss 15 and The Big Picture, expects a good H2
Viacom18 banks on festive season for Bigg Boss 15 and The Big Picture, expects a good H2
Multiplexes eye recovery as cinema advertising set to return with big-ticket releases
Multiplexes eye recovery as cinema advertising set to return with big-ticket releases
Our aim is to become India’s No.1 agency: Rohan Mehta and Chandni Shah of Kinnect
Our aim is to become India’s No.1 agency: Rohan Mehta and Chandni Shah of Kinnect
In Digital
We aim to create work that becomes the beacon for the next decade: Mukund Olety of VMLY&R
We aim to create work that becomes the beacon for the next decade: Mukund Olety of VMLY&R
How Twitter's Super Follows feature will impact the creator economy in India
How Twitter's Super Follows feature will impact the creator economy in India
In Digital
Bigg Boss vs cricket: What's the winning proposition for advertisers?
Bigg Boss vs cricket: What's the winning proposition for advertisers?
"Not cannibalistic": Chaitanya Divan on whether Prime Video will be overshadowed by other apps on Prime Video Channels
In OTT
The backstory of how Cadbury recreated its iconic cricket ad from the 90s
The backstory of how Cadbury recreated its iconic cricket ad from the 90s
OTT players are spending big on marketing but is it translating into ROI?
OTT players are spending big on marketing but is it translating into ROI?
In OTT
It is high time for pan masala brands to reinvent their ads, say experts
It is high time for pan masala brands to reinvent their ads, say experts
We want to create a space with transparency: Sonya V Kapoor & Amrita Mendonza of M5 Entertainment on content foray
We want to create a space with transparency: Sonya V Kapoor & Amrita Mendonza of M5 Entertainment on content foray
In Digital
Real estate, OTT, jewellery and e-commerce fuel strong recovery in outdoor advertising
Real estate, OTT, jewellery and e-commerce fuel strong recovery in outdoor advertising
Creative burnout in advertising: Eight ways to bounce back
Creative burnout in advertising: Eight ways to bounce back
GECs set to grow by 15-20% this festive season
GECs set to grow by 15-20% this festive season
Netmeds’ new ad trivialises issue of mental health, say experts and netizens
Netmeds’ new ad trivialises issue of mental health, say experts and netizens
Reliance Retail banks on BPL's high brand recall to get customers into the store
Reliance Retail banks on BPL's high brand recall to get customers into the store
Radio industry pins hopes on festive period for revival
Radio industry pins hopes on festive period for revival
In Radio
How Saridon retouched its iconic jingle to position itself in the minds of young adults
How Saridon retouched its iconic jingle to position itself in the minds of young adults