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Stories by 'Niraj Sharma'
Negotiating an IPL sponsorship deal with Star India? Here’s how you can make the most
Negotiating an IPL sponsorship deal with Star India? Here’s how you can make the most
Commentary: Another shakeup at BARC — but who is behind it?
Commentary: Another shakeup at BARC — but who is behind it?
Commentary: What triggered TRAI to order broadcasters to comply with NTO 2.0 when a court order is due
Commentary: What triggered TRAI to order broadcasters to comply with NTO 2.0 when a court order is due
Commentary: TRAI’s overreach to become the third master of OTT sector is fallacious and unwarranted
Commentary: TRAI’s overreach to become the third master of OTT sector is fallacious and unwarranted
Commentary: TRAI’s light-touch regulation is making a heavy-duty fool of broadcasters and consumers
Commentary: TRAI’s light-touch regulation is making a heavy-duty fool of broadcasters and consumers
Commentary: No TRAI! English channels were not so unwanted to be killed
Commentary: No TRAI! English channels were not so unwanted to be killed
Can Indian media platforms survive sans advertising by Chinese brands?
Can Indian media platforms survive sans advertising by Chinese brands?
Commentary: Who killed English entertainment television?
Commentary: Who killed English entertainment television?
Commentary: How history will judge RS Sharma after his five-year stint as TRAI Chairman
Commentary: How history will judge RS Sharma after his five-year stint as TRAI Chairman
Commentary: Can Covid-19 be a real awakening for media houses to fix their broken revenue model?
Commentary: Can Covid-19 be a real awakening for media houses to fix their broken revenue model?
The curious case of nosediving TV ad revenue even as the show goes on
The curious case of nosediving TV ad revenue even as the show goes on
As ad revenues shrink, broadcasters seek a waiver on carriage fees from MSOs and DTH players
As ad revenues shrink, broadcasters seek a waiver on carriage fees from MSOs and DTH players
Why TRAI now wants to kill the world’s largest TV measurement system BARC
Why TRAI now wants to kill the world’s largest TV measurement system BARC
Advertising worst-hit sector, there would be salary cuts and even layoffs across agencies, says DAN’s Ashish Bhasin
Advertising worst-hit sector, there would be salary cuts and even layoffs across agencies, says DAN’s Ashish Bhasin
Commentary: Does it take more than a pandemic for Indian TV news to behave sanely?
Commentary: Does it take more than a pandemic for Indian TV news to behave sanely?
Commentary: Why seeking suspension of TV ratings is a bad idea
Commentary: Why seeking suspension of TV ratings is a bad idea
People are sick and tired of coronavirus, brands must do positive campaigns, says Shashi Sinha
People are sick and tired of coronavirus, brands must do positive campaigns, says Shashi Sinha
#CoronavirusOutbreak: Why it's the best time for brands to advertise on TV news
#CoronavirusOutbreak: Why it's the best time for brands to advertise on TV news
Commentary: Were Arnab Goswami's Republic channels favoured by BARC's ex-CEO Partho Dasgupta? Data shows otherwise
Commentary: Were Arnab Goswami's Republic channels favoured by BARC's ex-CEO Partho Dasgupta? Data shows otherwise
Commentary: What the TV news industry can gain from two separate industry bodies
Commentary: What the TV news industry can gain from two separate industry bodies
Ad-led model not sustainable in long run, says Sanjay Sindhwani as Indian Express ePaper goes behind paywall
Ad-led model not sustainable in long run, says Sanjay Sindhwani as Indian Express ePaper goes behind paywall
In Print
Commentary: Promoters' passion, not investor-led model drives success in M&E sector
Commentary: Promoters' passion, not investor-led model drives success in M&E sector
 Consolidation in media and entertainment: what does it mean for the sector?
Consolidation in media and entertainment: what does it mean for the sector?
What the future holds for Zee after Subhash Chandra’s exit
What the future holds for Zee after Subhash Chandra’s exit
Commentary: What high-profile exits at Star mean for the network
Commentary: What high-profile exits at Star mean for the network