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Stories by 'Manita Nath'
2019 will be complicated yet fruitful for us: Yashaswini Samat of Grey Group India
2019 will be complicated yet fruitful for us: Yashaswini Samat of Grey Group India
Our focus is more on engagement than clients: Anil S Nair of L&K Saatchi & Saatchi
Our focus is more on engagement than clients: Anil S Nair of L&K Saatchi & Saatchi
Growth target for 2019 ahead of industry rate, digital contributes significant part of revenue: Dheeraj Sinha of Leo Burnett
Growth target for 2019 ahead of industry rate, digital contributes significant part of revenue: Dheeraj Sinha of Leo Burnett
AI and content will drive the growth of advertising: Atika Malik, COO, Cheil India
AI and content will drive the growth of advertising: Atika Malik, COO, Cheil India
FCB India eyes 25% revenue from digital by 2019
FCB India eyes 25% revenue from digital by 2019
How transgender advertising is breaking bias in India's social construct
How transgender advertising is breaking bias in India's social construct
Return on emotions, not ROI, is measurable benchmark for Sindoor Khela campaign: Sanjeev Bhargava, TOI
Return on emotions, not ROI, is measurable benchmark for Sindoor Khela campaign: Sanjeev Bhargava, TOI
Unless cause makes sense, brands should focus on functional ads, says Roopak Saluja of The 120 Media Collective
Unless cause makes sense, brands should focus on functional ads, says Roopak Saluja of The 120 Media Collective
Brands capture different hues of Durga Pujo in new festive campaigns
Brands capture different hues of Durga Pujo in new festive campaigns
Retail players forcing e-commerce to invest more on traditional marketing, says Prachi Mohapatra of Fbb
Retail players forcing e-commerce to invest more on traditional marketing, says Prachi Mohapatra of Fbb
Bollywood celebrities for international tourism campaigns: A hit or a miss?
Bollywood celebrities for international tourism campaigns: A hit or a miss?
Secret Temptation’s new campaign encourages women to #OwnYourTemptation
Secret Temptation’s new campaign encourages women to #OwnYourTemptation
You are as good as your last film, says Amit Sharma of Chrome Pictures
You are as good as your last film, says Amit Sharma of Chrome Pictures
Uber Eats refreshes 90s memories in new campaign ‘Purane prices, naya app’
Uber Eats refreshes 90s memories in new campaign ‘Purane prices, naya app’
‘Baap Ka Road’ phrase in road safety campaign sends out a hard-hitting message
‘Baap Ka Road’ phrase in road safety campaign sends out a hard-hitting message
What made MP Tourism’s Memories of Destination ad the ‘World’s most honest film’
What made MP Tourism’s Memories of Destination ad the ‘World’s most honest film’