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Stories by 'BestMediaInfo bureau'
Rediffusion Group ropes in Neeraj Sharma as Head of Planning
Rediffusion Group ropes in Neeraj Sharma as Head of Planning
Sangeetha Aiyer appointed as Head of Network 18 Digital’s brand and marketing initiatives
Sangeetha Aiyer appointed as Head of Network 18 Digital’s brand and marketing initiatives
Data tech, personalisation, great storytelling and purpose-led direction will lead marcom in 2019: Neil George
Data tech, personalisation, great storytelling and purpose-led direction will lead marcom in 2019: Neil George
India-Pak World Cup match records 229 mn viewers in India
India-Pak World Cup match records 229 mn viewers in India
Sun Network appoints Suriyanarayanan Ramsai as National Sales Head for Malayalam cluster
Sun Network appoints Suriyanarayanan Ramsai as National Sales Head for Malayalam cluster
Cannes Lions 2019: Advertising, badvertising and what the future holds for the industry
Cannes Lions 2019: Advertising, badvertising and what the future holds for the industry
Cannes Lions 2019: How digital transformation is driving growth for L'Oréal
Cannes Lions 2019: How digital transformation is driving growth for L'Oréal
Alison Lewis steps down as Johnson & Johnson Global Chief Marketing Officer after six years
Alison Lewis steps down as Johnson & Johnson Global Chief Marketing Officer after six years
Angel Broking to focus on performance marketing, target millennials through digital
Angel Broking to focus on performance marketing, target millennials through digital
Dish TV's Watcho may explore turning into a subscription-based service in the long run
Dish TV's Watcho may explore turning into a subscription-based service in the long run
India’s OTT video market will nearly triple in size by 2023: PwC
India’s OTT video market will nearly triple in size by 2023: PwC
People will pay for good content; newspaper subscription model has growth potential
People will pay for good content; newspaper subscription model has growth potential
In Print
Where do brands find tomorrow’s consumer?
Where do brands find tomorrow’s consumer?
Nielsen expands ad measurement for YouTube Mobile in-app in India
Nielsen expands ad measurement for YouTube Mobile in-app in India
In Digital
Advertising, media and marketing industries not gender biased, provide fair play to women
Advertising, media and marketing industries not gender biased, provide fair play to women
Where does the onus of badvertising lie?
Where does the onus of badvertising lie?
In Digital
To be relevant, brands must understand cultural shifts
To be relevant, brands must understand cultural shifts
Wunderman Thompson, Dentsu Webchutney win a Black Elephant each at 2019 Kyoorius Awards
Wunderman Thompson, Dentsu Webchutney win a Black Elephant each at 2019 Kyoorius Awards
Digital enhances storytelling without killing it
Digital enhances storytelling without killing it
In Digital
Focus on memory span instead of attention span of viewers
Focus on memory span instead of attention span of viewers
Decoding Star Sports' marketing strategy for ICC World Cup 2019
Decoding Star Sports' marketing strategy for ICC World Cup 2019
Viacom18 further expands its regional play with Colors Gujarati Cinema
Viacom18 further expands its regional play with Colors Gujarati Cinema
Bira 91 names Deepak Sinha as VP, Marketing
Bira 91 names Deepak Sinha as VP, Marketing
Higher consumer spending under NDA 3 may push India’s adex, expects India Inc
Higher consumer spending under NDA 3 may push India’s adex, expects India Inc
Election results 2019: M&E industry expects Modi 2.0 to improve ease of doing business
Election results 2019: M&E industry expects Modi 2.0 to improve ease of doing business