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Medlife.com awards creative mandate to Lowe Lintas
Medlife.com awards creative mandate to Lowe Lintas
YouTube eyes 500mn Indian users by 2020
YouTube eyes 500mn Indian users by 2020
In Digital
Clutter-breaking ads, consumer-centric approach helped us stay relevant, says Rohit Kapoor of Perfetti Van Melle
Clutter-breaking ads, consumer-centric approach helped us stay relevant, says Rohit Kapoor of Perfetti Van Melle
Anytime Fitness to take influencer marketing route to expand base in India
Anytime Fitness to take influencer marketing route to expand base in India
Oppo awards ICC World Cup campaign mandate to ITW Playworx
Oppo awards ICC World Cup campaign mandate to ITW Playworx
This IPL, Pillsbury Cookie Cake gives rest of India a team to cheer for
This IPL, Pillsbury Cookie Cake gives rest of India a team to cheer for
TRAI forces BARC to make data public, but how do the numbers look like?
TRAI forces BARC to make data public, but how do the numbers look like?
Prestitia awards creative mandate to Aaron Idea Communications
Prestitia awards creative mandate to Aaron Idea Communications
FreeCharge celebrates little efforts that often go unnoticed
FreeCharge celebrates little efforts that often go unnoticed
Micro-marketing, vernacular is way forward for OTT platforms to tap tier II-tier III markets
Micro-marketing, vernacular is way forward for OTT platforms to tap tier II-tier III markets
In Digital
Sponsorship of non-cricket leagues sees massive slump but cricket grows at 34%: ESP Properties Study
Sponsorship of non-cricket leagues sees massive slump but cricket grows at 34%: ESP Properties Study
Lizol offers germ-kill solution to ensure better health for all
Lizol offers germ-kill solution to ensure better health for all
Use Dr. Fixit and get rid of water leakage, says Amitabh Bachchan
Use Dr. Fixit and get rid of water leakage, says Amitabh Bachchan
How brands pranked consumers this April Fool’s Day
How brands pranked consumers this April Fool’s Day
In election season, GECs plug Modi government’s schemes in daily soaps
In election season, GECs plug Modi government’s schemes in daily soaps
Three trends from world’s top 100 creative campaigns
Three trends from world’s top 100 creative campaigns
How Bollywood’s legendary villain late Amrish Puri became the campaign face for Beardo’s debut in perfume category
How Bollywood’s legendary villain late Amrish Puri became the campaign face for Beardo’s debut in perfume category
Himalaya offers a solution for flawless skin amid stressful lifestyle
Himalaya offers a solution for flawless skin amid stressful lifestyle
Initial IPL viewership trends in Star’s favour, but will it help meet revenue targets?
Initial IPL viewership trends in Star’s favour, but will it help meet revenue targets?
Dream11 celebrates cricket fans who go out of their way to play their favourite game
Dream11 celebrates cricket fans who go out of their way to play their favourite game
Tanuja Bhat re-joins L&K Saatchi & Saatchi as Group Executive Creative Director
Tanuja Bhat re-joins L&K Saatchi & Saatchi as Group Executive Creative Director
Brands that hit novel ideas for IPL 2019
Brands that hit novel ideas for IPL 2019
Feel fresh at dawn with Nivea Milk Delights facewash
Feel fresh at dawn with Nivea Milk Delights facewash
Disney purchases 21st Century Fox for $71.3 billion, consolidates base in entertainment industry
Disney purchases 21st Century Fox for $71.3 billion, consolidates base in entertainment industry
Rishtey rebranding helps Viacom18 to explore new revenue streams and monetisation opportunities
Rishtey rebranding helps Viacom18 to explore new revenue streams and monetisation opportunities