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Aditya Birla Capital’s FB campaign #InteractWithTheFuture provokes mid-aged to plan their future finances
Aditya Birla Capital’s FB campaign #InteractWithTheFuture provokes mid-aged to plan their future finances
Print is still relevant in India but companies must start engaging more with audiences on digital, says Ketchum’s top brass
Print is still relevant in India but companies must start engaging more with audiences on digital, says Ketchum’s top brass
In Digital
Targeted in-app marketing helps advertisers drive more sales during Diwali, says Criteo
Targeted in-app marketing helps advertisers drive more sales during Diwali, says Criteo
Emvies 2019: Mindshare and HUL back to the top
Emvies 2019: Mindshare and HUL back to the top
Spotify launches its premium family plan in India at Rs 179 per month
Spotify launches its premium family plan in India at Rs 179 per month
Slowdown a boom time for digital agencies?
Slowdown a boom time for digital agencies?
In Digital
Experts debate mobile marketing trends at MMA’s #BuildtheFuture forum 2019
Experts debate mobile marketing trends at MMA’s #BuildtheFuture forum 2019
Alainne’s Air Mist tries to own a space in room freshener category through its maiden video campaign
Alainne’s Air Mist tries to own a space in room freshener category through its maiden video campaign
IPG’s Terry Peigh reveals how the rules of marketing war have changed
IPG’s Terry Peigh reveals how the rules of marketing war have changed
BrandZ: Economic slowdown pulls down the growth of India’s top 75 brands to just 6%
BrandZ: Economic slowdown pulls down the growth of India’s top 75 brands to just 6%
In-depth: Six months after NTO, niche broadcasters see at least 25% fall in ad revenue
In-depth: Six months after NTO, niche broadcasters see at least 25% fall in ad revenue
2019 Emvies kicks of its case studies presentation
2019 Emvies kicks of its case studies presentation
How Bigg Boss draws advertisers with its pre-launch buzz
How Bigg Boss draws advertisers with its pre-launch buzz
How Amazon is creating massive pre-release buzz around Manoj Bajpayee-starrer 'The Family Man'
How Amazon is creating massive pre-release buzz around Manoj Bajpayee-starrer 'The Family Man'
In Digital
Landing page issue shakes up regional market, broadcasters seek TRAI’s help
Landing page issue shakes up regional market, broadcasters seek TRAI’s help
Mumbai Mirror launches video series ‘Mumbai Mirrored’
Mumbai Mirror launches video series ‘Mumbai Mirrored’
In Print
Experts debate on ways to beat economic slowdown
Experts debate on ways to beat economic slowdown
Doordarshan goes global on 60th anniversary, to be shown in South Korea
Doordarshan goes global on 60th anniversary, to be shown in South Korea
Vodafone picks Carat as global media buying agency
Vodafone picks Carat as global media buying agency
Sumit Kapoor calls it a day as CFO of Zee Media Corporation Limited
Sumit Kapoor calls it a day as CFO of Zee Media Corporation Limited
Uma Prabhu joins iTV Network as Group Editor
Uma Prabhu joins iTV Network as Group Editor
Skoda India moves beyond traditional outdoor, embraces ‘programmatic OOH’
Skoda India moves beyond traditional outdoor, embraces ‘programmatic OOH’
In OOH
How the trailer of Amazon Prime Video’s new show ‘The Family Man’ went viral on Twitter
How the trailer of Amazon Prime Video’s new show ‘The Family Man’ went viral on Twitter
In Digital
Netflix brings in Myleeta Aga Williams as Content Lead
Netflix brings in Myleeta Aga Williams as Content Lead
In Digital
With Shraddha Kapoor as new brand ambassador, The Body Shop launches its first TVC
With Shraddha Kapoor as new brand ambassador, The Body Shop launches its first TVC