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Where do brands find tomorrow’s consumer?
Where do brands find tomorrow’s consumer?
Nielsen expands ad measurement for YouTube Mobile in-app in India
Nielsen expands ad measurement for YouTube Mobile in-app in India
In Digital
Advertising, media and marketing industries not gender biased, provide fair play to women
Advertising, media and marketing industries not gender biased, provide fair play to women
Where does the onus of badvertising lie?
Where does the onus of badvertising lie?
In Digital
To be relevant, brands must understand cultural shifts
To be relevant, brands must understand cultural shifts
Wunderman Thompson, Dentsu Webchutney win a Black Elephant each at 2019 Kyoorius Awards
Wunderman Thompson, Dentsu Webchutney win a Black Elephant each at 2019 Kyoorius Awards
Digital enhances storytelling without killing it
Digital enhances storytelling without killing it
In Digital
Focus on memory span instead of attention span of viewers
Focus on memory span instead of attention span of viewers
Decoding Star Sports' marketing strategy for ICC World Cup 2019
Decoding Star Sports' marketing strategy for ICC World Cup 2019
Viacom18 further expands its regional play with Colors Gujarati Cinema
Viacom18 further expands its regional play with Colors Gujarati Cinema
Bira 91 names Deepak Sinha as VP, Marketing
Bira 91 names Deepak Sinha as VP, Marketing
Higher consumer spending under NDA 3 may push India’s adex, expects India Inc
Higher consumer spending under NDA 3 may push India’s adex, expects India Inc
Election results 2019: M&E industry expects Modi 2.0 to improve ease of doing business
Election results 2019: M&E industry expects Modi 2.0 to improve ease of doing business
Hotstar to blend ICC World Cup 2019 with Original series to expand subscriber base
Hotstar to blend ICC World Cup 2019 with Original series to expand subscriber base
In Digital
Aiming to be more accessible, Volkswagen targets 3% market share in next five years, says Steffen Knapp
Aiming to be more accessible, Volkswagen targets 3% market share in next five years, says Steffen Knapp
MIB prohibits news content on entertainment channels on counting day
MIB prohibits news content on entertainment channels on counting day
90% brands seek to run programmatic in-house despite possessing basic knowledge, says InMobi Report
90% brands seek to run programmatic in-house despite possessing basic knowledge, says InMobi Report
In Digital
Tata Sky launches new premium digital service Tata Sky Binge
Tata Sky launches new premium digital service Tata Sky Binge
In Digital
Star World introduces #GoTHelpline for fans
Star World introduces #GoTHelpline for fans
Viacom18 aims to scale Sonic’s position with new show Golmaal Jr.
Viacom18 aims to scale Sonic’s position with new show Golmaal Jr.
Brands celebrate Mother’s Day with tributes, messages and exciting offers
Brands celebrate Mother’s Day with tributes, messages and exciting offers
In-depth: Survival mantras for English GECs in the new distribution ecosystem
In-depth: Survival mantras for English GECs in the new distribution ecosystem
BBC GoodFood India appoints Sabeer Ahluwalia as Chief Operating Officer
BBC GoodFood India appoints Sabeer Ahluwalia as Chief Operating Officer
GEC Watch: Dangal maintains lead in U+R and Rural, Zee climbs to second spot in Urban market
GEC Watch: Dangal maintains lead in U+R and Rural, Zee climbs to second spot in Urban market
Zoom Studios launches new B2B division for OTT platforms and brands
Zoom Studios launches new B2B division for OTT platforms and brands