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Vodafone Idea brings back Asha and Bala to reach out to audiences
Vodafone Idea brings back Asha and Bala to reach out to audiences
Broadcasters draw parallel between landing page and ‘free basic’, seek TRAI’s action
Broadcasters draw parallel between landing page and ‘free basic’, seek TRAI’s action
Coca-Cola rides on cricket to engage with consumers, both online and offline
Coca-Cola rides on cricket to engage with consumers, both online and offline
Star Sports 1 Marathi launched
Star Sports 1 Marathi launched
Banks should use data bank to enhance customer experience, focus on women: Sussane O’Gorman of Kantar
Banks should use data bank to enhance customer experience, focus on women: Sussane O’Gorman of Kantar
Amazon Prime Day goes all guns blazing to expand its TG
Amazon Prime Day goes all guns blazing to expand its TG
In Digital
Star loses on premium spot buys as India exits World Cup
Star loses on premium spot buys as India exits World Cup
MG Motor India’s Pallavi Singh steps down as Head of Marketing
MG Motor India’s Pallavi Singh steps down as Head of Marketing
Gayatri Yadav moves on from Star India
Gayatri Yadav moves on from Star India
MIB approves launch of Sony Marathi HD and ABP News HD
MIB approves launch of Sony Marathi HD and ABP News HD
Budget 2019: Remove angel tax, fast-track digitisation, put more money in consumers’ pockets, M&E industry tells FM Nirmala Sitharaman
Budget 2019: Remove angel tax, fast-track digitisation, put more money in consumers’ pockets, M&E industry tells FM Nirmala Sitharaman
Chanpreet Arora resigns as CEO of Vice Media
Chanpreet Arora resigns as CEO of Vice Media
Zee Group appoints Rohit Chadda as CEO-Digital Publishing
Zee Group appoints Rohit Chadda as CEO-Digital Publishing
Rediffusion Group ropes in Neeraj Sharma as Head of Planning
Rediffusion Group ropes in Neeraj Sharma as Head of Planning
Sangeetha Aiyer appointed as Head of Network 18 Digital’s brand and marketing initiatives
Sangeetha Aiyer appointed as Head of Network 18 Digital’s brand and marketing initiatives
Data tech, personalisation, great storytelling and purpose-led direction will lead marcom in 2019: Neil George
Data tech, personalisation, great storytelling and purpose-led direction will lead marcom in 2019: Neil George
India-Pak World Cup match records 229 mn viewers in India
India-Pak World Cup match records 229 mn viewers in India
Sun Network appoints Suriyanarayanan Ramsai as National Sales Head for Malayalam cluster
Sun Network appoints Suriyanarayanan Ramsai as National Sales Head for Malayalam cluster
Cannes Lions 2019: Advertising, badvertising and what the future holds for the industry
Cannes Lions 2019: Advertising, badvertising and what the future holds for the industry
Cannes Lions 2019: How digital transformation is driving growth for L'Oréal
Cannes Lions 2019: How digital transformation is driving growth for L'Oréal
Alison Lewis steps down as Johnson & Johnson Global Chief Marketing Officer after six years
Alison Lewis steps down as Johnson & Johnson Global Chief Marketing Officer after six years
Angel Broking to focus on performance marketing, target millennials through digital
Angel Broking to focus on performance marketing, target millennials through digital
Dish TV's Watcho may explore turning into a subscription-based service in the long run
Dish TV's Watcho may explore turning into a subscription-based service in the long run
India’s OTT video market will nearly triple in size by 2023: PwC
India’s OTT video market will nearly triple in size by 2023: PwC
People will pay for good content; newspaper subscription model has growth potential
People will pay for good content; newspaper subscription model has growth potential
In Print