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Stories by 'Benita Chacko'
Second Covid wave threatens OOH sector, agencies try out newer formats to stay afloat
Second Covid wave threatens OOH sector, agencies try out newer formats to stay afloat
In Advertising
Online gaming industry optimistic of sustaining long-term growth despite reopening
Online gaming industry optimistic of sustaining long-term growth despite reopening
In Digital
Assembly elections provide much-needed impetus to OOH but gains remain low for regional newspapers
Assembly elections provide much-needed impetus to OOH but gains remain low for regional newspapers
In Advertising
Fresh surge in Covid-19 cases unlikely to deter print recovery; medium back on strong growth trajectory, say industry experts
Fresh surge in Covid-19 cases unlikely to deter print recovery; medium back on strong growth trajectory, say industry experts
In Print
Why esports still to become a preferred destination for brands
Why esports still to become a preferred destination for brands
In Digital
Zen Digital’s ‘Broadcoasters’ plan pan-India expansion, to launch next vessel in Goa
Zen Digital’s ‘Broadcoasters’ plan pan-India expansion, to launch next vessel in Goa
In Digital
Digital publishers need to be united against the new guidelines for digital media: Siddharth Varadarajan
Digital publishers need to be united against the new guidelines for digital media: Siddharth Varadarajan
In Digital
Not activists but ‘factivists’, says former Ahmedabad Mirror editor Deepal Trivedi on her upcoming digital news venture
Not activists but ‘factivists’, says former Ahmedabad Mirror editor Deepal Trivedi on her upcoming digital news venture
In Digital
Broadcasters fear 5G spectrum range expansion may disrupt satellite TV operations; seek frequency separation
Broadcasters fear 5G spectrum range expansion may disrupt satellite TV operations; seek frequency separation
In Television
Octro Inc. open to ads on gaming platforms, considers brand integrations on games
Octro Inc. open to ads on gaming platforms, considers brand integrations on games
In Digital
Free Press Journal cracked the entry barrier created by The Times of India, says Abhishek Karnani
Free Press Journal cracked the entry barrier created by The Times of India, says Abhishek Karnani
In Print
Automation improving efficiency of advertising agencies but raises need for employees' upskilling
Automation improving efficiency of advertising agencies but raises need for employees' upskilling
In Advertising
Newspapers differ with adex reports, say figures underplaying print’s potential
Newspapers differ with adex reports, say figures underplaying print’s potential
In Print
Repeal or put guidelines for digital news platforms on hold, Digipub asks government
Repeal or put guidelines for digital news platforms on hold, Digipub asks government
In Digital
Government appoints former journalists Mahendra Singh and Rajat Arora as members of Railway users panel
Government appoints former journalists Mahendra Singh and Rajat Arora as members of Railway users panel
In Print
Government's new guidelines for digital news will amount to killing freedom of press: Siddharth Varadarajan
Government's new guidelines for digital news will amount to killing freedom of press: Siddharth Varadarajan
In Digital
Facebook, social media apps welcome regulatory guidelines; say details matter
Facebook, social media apps welcome regulatory guidelines; say details matter
In Digital
Vernacular news platforms up digital game; record high engagement, low bounce rate
Vernacular news platforms up digital game; record high engagement, low bounce rate
In Digital
Social commerce to reinvent future, says Sunny Kataria of OLX
Social commerce to reinvent future, says Sunny Kataria of OLX
In Digital
Indian news publishers want bigger share of digital ad pie, start parleys with Google
Indian news publishers want bigger share of digital ad pie, start parleys with Google
In Digital
Every second online news reader will soon be on HT group platforms, says Puneet Jain of HT Digital Streams
Every second online news reader will soon be on HT group platforms, says Puneet Jain of HT Digital Streams
In Digital
Online gaming industry seeks harmonising of central, state laws to reach full growth potential
Online gaming industry seeks harmonising of central, state laws to reach full growth potential
In Digital
Key lessons Marketing Heads learnt from 2020, a year of upheaval and challenges
Key lessons Marketing Heads learnt from 2020, a year of upheaval and challenges
In Marketing
Newspaper industry opposes proposed anti-dumping duty on imported newsprint, to make a representation to government
Newspaper industry opposes proposed anti-dumping duty on imported newsprint, to make a representation to government
In Print
We aim to grow at least by 25% in 2021, says Wavemaker’s Ajay Gupte
We aim to grow at least by 25% in 2021, says Wavemaker’s Ajay Gupte
In Advertising