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Stories by 'Akansha Srivastava'
CEAT and Ogilvy try to make women bikers feel safe on roads
CEAT and Ogilvy try to make women bikers feel safe on roads
In Marketing
Patanjali was indeed beneficial for us, says Bajaj Corp’s Sandeep Verma
Patanjali was indeed beneficial for us, says Bajaj Corp’s Sandeep Verma
In Marketing
Bira aims 3X growth next year, plans to raise $150 million for expansion
Bira aims 3X growth next year, plans to raise $150 million for expansion
In Marketing
CCTV camera maker CP Plus sees no RoI in digital
CCTV camera maker CP Plus sees no RoI in digital
In Marketing
Olive oil brand Borges India targets Rs 225-crore revenue in 3-4 years
Olive oil brand Borges India targets Rs 225-crore revenue in 3-4 years
In Marketing
Indian brands need clarity to stand with global names, says Interbrand’s Gonzalo Brujo
Indian brands need clarity to stand with global names, says Interbrand’s Gonzalo Brujo
In Marketing
How sex can go wrong, shows Manforce
How sex can go wrong, shows Manforce
In Ad Craft
In-depth: Banking and insurance brands should gear up for the she-economy
In-depth: Banking and insurance brands should gear up for the she-economy
In In-depth
Six essentials for a future-ready agency
Six essentials for a future-ready agency
In Advertising
VIP Industries focuses on its handbag brand Caprese for growth
VIP Industries focuses on its handbag brand Caprese for growth
In Advertising
The real competition is the huge unbanked population: Anil Ramachandran, CMO, IndusInd
The real competition is the huge unbanked population: Anil Ramachandran, CMO, IndusInd
In Marketing
H&R Johnson eyes top slot in ceramic tiles market
H&R Johnson eyes top slot in ceramic tiles market
In Marketing
Parryware pins hopes on top 30 cities for growth
Parryware pins hopes on top 30 cities for growth
In Marketing
In-depth: Disclaimer – a marketer’s role is no cakewalk
In-depth: Disclaimer – a marketer’s role is no cakewalk
In In-depth
How demonetisation helped Housing.com get back on track
How demonetisation helped Housing.com get back on track
In Marketing
Patanjali is a lesson for all marketers that disruption can happen anytime: Marico CMO Anuradha Aggarwal
Patanjali is a lesson for all marketers that disruption can happen anytime: Marico CMO Anuradha Aggarwal
In Marketing
Creative people should never think they are the last word, it's the consumer, says Prasoon Joshi
Creative people should never think they are the last word, it's the consumer, says Prasoon Joshi
In Advertising
Margin will improve if agencies are more accountable and clients more enlightened, says Govind Pandey of TBWA
Margin will improve if agencies are more accountable and clients more enlightened, says Govind Pandey of TBWA
In Advertising
Ogilvy India bolsters second agency, to merge Bates into Soho Square
Ogilvy India bolsters second agency, to merge Bates into Soho Square
In Advertising
In-depth: A tug of war between creative agencies and brands on remuneration
In-depth: A tug of war between creative agencies and brands on remuneration
In In-depth
Rising Star: Maitri Ramkumar, Copy Supervisor, Isobar Bangalore
Rising Star: Maitri Ramkumar, Copy Supervisor, Isobar Bangalore
In Rising Star
Eight ways to get the art of creative pitching right
Eight ways to get the art of creative pitching right
In Advertising
Nine challenges creative agencies face while pitching
Nine challenges creative agencies face while pitching
In Advertising
Why should you fear if you are a profitability enhancer: Neelima Burra, CMO, Cargill Foods India
Why should you fear if you are a profitability enhancer: Neelima Burra, CMO, Cargill Foods India
In Marketing
Commentary: There is more than just being gender sensitive!
Commentary: There is more than just being gender sensitive!
In Commentary