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Stories by 'Akanksha Nagar '
Experts urge Coca-Cola to either avoid athletes as endorsers or introduce a healthier portfolio
Experts urge Coca-Cola to either avoid athletes as endorsers or introduce a healthier portfolio
Ronaldo’s snub to Coke: Is it time for brands to rethink their collaboration strategies?
Ronaldo’s snub to Coke: Is it time for brands to rethink their collaboration strategies?
Will Clubhouse make podcasts obsolete?
Will Clubhouse make podcasts obsolete?
In Digital
Early stage start-ups may spend up to 30% of fundraise on advertising-led customer acquisition
Early stage start-ups may spend up to 30% of fundraise on advertising-led customer acquisition
Nobel Hygiene increases ad spends by 30%, eyes 5x growth over last year
Nobel Hygiene increases ad spends by 30%, eyes 5x growth over last year
Fintech brand Niyo to spend up to Rs 60 crore on marketing in next five months
Fintech brand Niyo to spend up to Rs 60 crore on marketing in next five months
As unlock begins, auto sector hopes to bounce back soon; major advertising push likely in next quarter
As unlock begins, auto sector hopes to bounce back soon; major advertising push likely in next quarter
How conquering the last mile has become critical for brands
How conquering the last mile has become critical for brands
Brands, influencers not here for long term if they don’t comply with guidelines: Manisha Kapoor, Secretary General, ASCI
Brands, influencers not here for long term if they don’t comply with guidelines: Manisha Kapoor, Secretary General, ASCI
As lockdown restricts site visits, real estate companies keep potential buyers engaged through immersive tech, AI-driven marketing
As lockdown restricts site visits, real estate companies keep potential buyers engaged through immersive tech, AI-driven marketing
How brands can go back to usual advertising tones without sounding insensitive
How brands can go back to usual advertising tones without sounding insensitive
Lack of use cases, clarity stopping brands from investing in voice tech: Moneka Khurana of MMA
Lack of use cases, clarity stopping brands from investing in voice tech: Moneka Khurana of MMA
Shallow creatives, half-hearted media spends and tokenism behind lacklustre campaigns around Covid-19
Shallow creatives, half-hearted media spends and tokenism behind lacklustre campaigns around Covid-19
Earned media and PR work better for us than paid advertising, says AirAsia’s Siddhartha Butalia
Earned media and PR work better for us than paid advertising, says AirAsia’s Siddhartha Butalia
Why brands should not advertise about employee welfare in Covid times
Why brands should not advertise about employee welfare in Covid times
Consumer durables upbeat about growth despite challenge posed by second Covid wave
Consumer durables upbeat about growth despite challenge posed by second Covid wave
Auto, consumer durables, real estate, luxury ad spend may take a beating as Covid-19 wreaks havoc across country
Auto, consumer durables, real estate, luxury ad spend may take a beating as Covid-19 wreaks havoc across country
Give back to community to find a true purpose beyond business: Pau Gruart of L’Oréal Paris
Give back to community to find a true purpose beyond business: Pau Gruart of L’Oréal Paris
How the continued threat of pandemic is forcing agencies to transform faster
How the continued threat of pandemic is forcing agencies to transform faster
Will spend more on advertising as strong vaccination drives will keep consumer sentiment high, says Fastrack's Ajay Maurya
Will spend more on advertising as strong vaccination drives will keep consumer sentiment high, says Fastrack's Ajay Maurya
Hero Vired will not invest in traditional mediums as we were born digitally, says Sushma Bharath
Hero Vired will not invest in traditional mediums as we were born digitally, says Sushma Bharath
In Digital
Production curbs may make it difficult for OTTs to sustain last year’s subscription growth
Production curbs may make it difficult for OTTs to sustain last year’s subscription growth
In Digital
In-depth: Has IPL become an overcrowded Kumbh for brands? 
In-depth: Has IPL become an overcrowded Kumbh for brands? 
Mobile Premier League to spend more than 40% of its ad budget on IPL
Mobile Premier League to spend more than 40% of its ad budget on IPL
In Digital
Parle Agro to spend more than Rs 240 crore on marketing as part of its summer growth strategy
Parle Agro to spend more than Rs 240 crore on marketing as part of its summer growth strategy