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Stories by 'Akanksha Nagar'
In-depth: Social media banter: Boon or bane for brands
In-depth: Social media banter: Boon or bane for brands
Marketing is no longer just brand and advertising, it's more about consumer experience, says Gaurav Ajmera of Oyo
Marketing is no longer just brand and advertising, it's more about consumer experience, says Gaurav Ajmera of Oyo
We will be India’s first AVOD platform to soon have a profitable business, says Akash Banerji of Voot
We will be India’s first AVOD platform to soon have a profitable business, says Akash Banerji of Voot
In Digital
Marketing 2020: Looking at digital with new lens, focus on web traffic, says Spykar’s Saisangeeta Israni
Marketing 2020: Looking at digital with new lens, focus on web traffic, says Spykar’s Saisangeeta Israni
Focus on TV and digital advertising, Too Yumm! reveals expansion plans for 2020
Focus on TV and digital advertising, Too Yumm! reveals expansion plans for 2020
In-depth: The rise of India’s online sleep aid industry
In-depth: The rise of India’s online sleep aid industry
Streaming platforms best option for advertisers this year, says Rajesh Uttamchandani of Syska Group
Streaming platforms best option for advertisers this year, says Rajesh Uttamchandani of Syska Group
Marketing 2020: Higher focus on TV but plans to increase spends on digital and event, says Vincent Noronha of Havmor
Marketing 2020: Higher focus on TV but plans to increase spends on digital and event, says Vincent Noronha of Havmor
Marketing 2020: ASICS to spend 10% of revenue on marketing, focus on Tier 1 and 2 markets
Marketing 2020: ASICS to spend 10% of revenue on marketing, focus on Tier 1 and 2 markets
Marketing 2020: Timex to spend more on digital in 2020, says Ajay Dhyani of Timex
Marketing 2020: Timex to spend more on digital in 2020, says Ajay Dhyani of Timex
Marketing 2020: Here’s how you can make your brand heard in the new decade
Marketing 2020: Here’s how you can make your brand heard in the new decade
Slowing ad growth delays Moneycontrol's brand revamp plan, platform to focus on regional to grow
Slowing ad growth delays Moneycontrol's brand revamp plan, platform to focus on regional to grow
In Digital
Marketing 2020: Video, vernacular and voice are our focus, says Ceat Tyres CMO Amit Tolani
Marketing 2020: Video, vernacular and voice are our focus, says Ceat Tyres CMO Amit Tolani
Will Personal Data Protection Bill mean the death of personalised advertising?
Will Personal Data Protection Bill mean the death of personalised advertising?
In Digital
Marketing 2020: We plan to strengthen our marketing outreach in 2020, says Karan Shroff, VP Marketing, Unacademy
Marketing 2020: We plan to strengthen our marketing outreach in 2020, says Karan Shroff, VP Marketing, Unacademy
Marketing 2020: Marketing and advertising to get far more regional in 2020, says Uber’s Manisha Lath Gupta
Marketing 2020: Marketing and advertising to get far more regional in 2020, says Uber’s Manisha Lath Gupta
In-depth: How brands can seamlessly place ads on OTTs without disrupting viewer experience
In-depth: How brands can seamlessly place ads on OTTs without disrupting viewer experience
Digital in mind, Uber’s adspend to remain the same in 2020, says Manisha Lath
Digital in mind, Uber’s adspend to remain the same in 2020, says Manisha Lath
In Digital
For Uniqlo, the product is the hero and its performance is the core
For Uniqlo, the product is the hero and its performance is the core
Star India Chairman Uday Shankar publically slams TV measurement currency, says things will change
Star India Chairman Uday Shankar publically slams TV measurement currency, says things will change
In-depth: Is OTT advertising suffering in the absence of third-party measurement?
In-depth: Is OTT advertising suffering in the absence of third-party measurement?
Is there no end to a customer journey?
Is there no end to a customer journey?
Sandeep Verma appointed as Country Head of Bayer Consumer Health
Sandeep Verma appointed as Country Head of Bayer Consumer Health
Instagram hides likes: Relief for authentic content or drop in ad spends for brands?
Instagram hides likes: Relief for authentic content or drop in ad spends for brands?
Voice first, D2C and programmatic to be key trends next year: Bharat Khatri, Xaxis India
Voice first, D2C and programmatic to be key trends next year: Bharat Khatri, Xaxis India
In Digital