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Stories by 'Akanksha Nagar'
Alcobev major Allied Blenders & Distillers to increase spends on digital and social
Alcobev major Allied Blenders & Distillers to increase spends on digital and social
HDFC Bank will spend heavily on digital, go slow on TV
HDFC Bank will spend heavily on digital, go slow on TV
Advertisers have started relooking at print, says Amul’s Jayen Mehta
Advertisers have started relooking at print, says Amul’s Jayen Mehta
Buoyed by bumper Diwali sales, Maruti Suzuki to push pedal on digital spending
Buoyed by bumper Diwali sales, Maruti Suzuki to push pedal on digital spending
How Tech OEM players leveraged Twitter to launch and market new products amid pandemic
How Tech OEM players leveraged Twitter to launch and market new products amid pandemic
In Digital
A TV-first brand, Cars24 shifts focus to digital amid pandemic, ups online spends by 20%
A TV-first brand, Cars24 shifts focus to digital amid pandemic, ups online spends by 20%
IPL’s return was a much-needed marketing support for us: Sandeep Kalia of Valvoline
IPL’s return was a much-needed marketing support for us: Sandeep Kalia of Valvoline
In Digital
In the midst of ‘me-too’ marketing, brands need to be authentic in times of crisis: Derek Pando of Zoom Video Communications
In the midst of ‘me-too’ marketing, brands need to be authentic in times of crisis: Derek Pando of Zoom Video Communications
In Digital
Fuelled by festive spent, adex recovery accelerates to 80% of pre-Covid levels
Fuelled by festive spent, adex recovery accelerates to 80% of pre-Covid levels
In-depth: Does #BoycottBrand affect a brand's life?
In-depth: Does #BoycottBrand affect a brand's life?
In-depth: Is there any fool-proof strategy for brands to avoid social media trolls?
In-depth: Is there any fool-proof strategy for brands to avoid social media trolls?
PolicyBazaar to increase advertising on TV and digital
PolicyBazaar to increase advertising on TV and digital
5G to be a game-changer for marketers and advertisers, says Nikhil Rungta of Verizon Media
5G to be a game-changer for marketers and advertisers, says Nikhil Rungta of Verizon Media
Hit by pandemic, Parle Agro plans to bounce back with Rs 300 crore marketing budget in 2021
Hit by pandemic, Parle Agro plans to bounce back with Rs 300 crore marketing budget in 2021
Lured by spike in TV viewership, Diageo invests more on medium this year: Amarpreet Anand of Diageo
Lured by spike in TV viewership, Diageo invests more on medium this year: Amarpreet Anand of Diageo
This festive season will give sellers a chance to get back on their feet and to multiply sales: Manish Tiwary of Amazon India
This festive season will give sellers a chance to get back on their feet and to multiply sales: Manish Tiwary of Amazon India
In Digital
E-commerce players to go slow on advertising this festive season
E-commerce players to go slow on advertising this festive season
Last six months have made our spends unified into digital spends, MVS Murthy of Tata Asset Management
Last six months have made our spends unified into digital spends, MVS Murthy of Tata Asset Management
In Digital
Pawan Sarda of Future Group brings a digital master class ‘Sorted’
Pawan Sarda of Future Group brings a digital master class ‘Sorted’
In Digital
BharatPe’s strategy to dethrone foreign-funded payment apps
BharatPe’s strategy to dethrone foreign-funded payment apps
In Digital
Digital’s salience has grown but reach of traditional media is double: Sapna Arora of OLX
Digital’s salience has grown but reach of traditional media is double: Sapna Arora of OLX
In Digital
IPL and festive season will revive India's adex, says Snehil Gautam of Housing.com
IPL and festive season will revive India's adex, says Snehil Gautam of Housing.com
Time for brands to go for ephemeral marketing, increase engagement: Twitter's Kanika Mittal
Time for brands to go for ephemeral marketing, increase engagement: Twitter's Kanika Mittal
In Digital
PepsiCo to spend more on TV and digital in revamped marketing strategy, says Tarun Bhagat of PepsiCo
PepsiCo to spend more on TV and digital in revamped marketing strategy, says Tarun Bhagat of PepsiCo
Home interiors start-up HomeLane earmarks Rs 100 crore as marketing budget, to spend mostly on hyper-local campaigns
Home interiors start-up HomeLane earmarks Rs 100 crore as marketing budget, to spend mostly on hyper-local campaigns