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Stories by 'Akanksha Nagar'
In-depth: Auto ad spend continue to grow despite sectoral slowdown
In-depth: Auto ad spend continue to grow despite sectoral slowdown
Pharma industry is comparatively insulated from slowdown, says Atish Majumdar of Lupin
Pharma industry is comparatively insulated from slowdown, says Atish Majumdar of Lupin
In-depth: Real estate players to increase ad spends by 15% during festive season, print and TV will benefit
In-depth: Real estate players to increase ad spends by 15% during festive season, print and TV will benefit
How Voltas Beko is building experiences for customers with 40% spends on last mile marketing
How Voltas Beko is building experiences for customers with 40% spends on last mile marketing
Fighting slowdown: How Payback India is working with brands to make consumers shop
Fighting slowdown: How Payback India is working with brands to make consumers shop
Rising Star: Girish Menon, Programmatic Trader, Amnet
Rising Star: Girish Menon, Programmatic Trader, Amnet
Mobile is a shallow boundary and about to be broken, says Tanay Kumar of Fractal Ink Design Studio – Linked by Isobar
Mobile is a shallow boundary and about to be broken, says Tanay Kumar of Fractal Ink Design Studio – Linked by Isobar
Premium yogurt brand Epigamia to double revenue by expanding distribution, increasing digital spends
Premium yogurt brand Epigamia to double revenue by expanding distribution, increasing digital spends
How Fevicol maintained its ‘mazboot jod’ with consumers for 60 years
How Fevicol maintained its ‘mazboot jod’ with consumers for 60 years
How Schindler India entered B2C after 20 years in B2B category
How Schindler India entered B2C after 20 years in B2B category
From media-centric approach to user-centric focus: how programmatic is redefining digital media buying
From media-centric approach to user-centric focus: how programmatic is redefining digital media buying
In Digital
Can Indian brands gain from the US-China trade war?
Can Indian brands gain from the US-China trade war?
Rising Star: Anam Qazi, Product Manager, Data Sciences, Dentsu Aegis Network
Rising Star: Anam Qazi, Product Manager, Data Sciences, Dentsu Aegis Network
Programmatic advertising: More value for brands at a lower cost
Programmatic advertising: More value for brands at a lower cost
Marketing educational apps for kids is not a child’s play
Marketing educational apps for kids is not a child’s play
Experiential marketing in idea-dark phase, brands failing to connect with consumers: Roshan Abbas of Geometry Encompass
Experiential marketing in idea-dark phase, brands failing to connect with consumers: Roshan Abbas of Geometry Encompass
Why ice-cream and confectionary giants are collaborating to create new products
Why ice-cream and confectionary giants are collaborating to create new products
How super-luxury car brand Maserati woos Indian buyers
How super-luxury car brand Maserati woos Indian buyers
Eying a niche market, Mahou wants to teach Indians the right way of drinking beer
Eying a niche market, Mahou wants to teach Indians the right way of drinking beer
AC makers hope for a better summer, expect double-digit growth this fiscal
AC makers hope for a better summer, expect double-digit growth this fiscal
Bacardi to keep advertising budget digital-focused, to rope in influencers
Bacardi to keep advertising budget digital-focused, to rope in influencers
Viewers’ discoverability of content is the next challenge for OTT players: Amazon’s Ravi Desai
Viewers’ discoverability of content is the next challenge for OTT players: Amazon’s Ravi Desai
In Digital
Adobe Advertising Cloud helps advertisers understand consumers in a better way, says Vikram Chande of Adobe India
Adobe Advertising Cloud helps advertisers understand consumers in a better way, says Vikram Chande of Adobe India
Puma to spend 90% of marketing budget on digital, aims to grow sales by 25%
Puma to spend 90% of marketing budget on digital, aims to grow sales by 25%
Haier to invest Rs 3,000 crore in India, targets $1 billion in revenues by 2020
Haier to invest Rs 3,000 crore in India, targets $1 billion in revenues by 2020