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Stories by 'Akanksha Nagar'
PepsiCo to spend more on TV and digital in revamped marketing strategy, says Tarun Bhagat of PepsiCo
PepsiCo to spend more on TV and digital in revamped marketing strategy, says Tarun Bhagat of PepsiCo
Home interiors start-up HomeLane earmarks Rs 100 crore as marketing budget, to spend mostly on hyper-local campaigns
Home interiors start-up HomeLane earmarks Rs 100 crore as marketing budget, to spend mostly on hyper-local campaigns
How IPL is helping PhonePe create awareness around digital payments
How IPL is helping PhonePe create awareness around digital payments
In Digital
Fuelled by increasing consumption, online gaming platforms to lead TV adex
Fuelled by increasing consumption, online gaming platforms to lead TV adex
In Digital
Vi is for new-age, digital-first Indians; will use TV, digital and print to build awareness, says Kavita Nair of Vi
Vi is for new-age, digital-first Indians; will use TV, digital and print to build awareness, says Kavita Nair of Vi
In-depth: Vodafone Idea’s unified brand identity ‘Vi’ — appealing or appalling?
In-depth: Vodafone Idea’s unified brand identity ‘Vi’ — appealing or appalling?
Small publishers are playing a big role in publishing and distributing real content, says Arjun Satya of Times Internet
Small publishers are playing a big role in publishing and distributing real content, says Arjun Satya of Times Internet
In Digital
Kedar Apte appointed as the CMO of RBML, joint venture of Reliance Ind. and bp
Kedar Apte appointed as the CMO of RBML, joint venture of Reliance Ind. and bp
Shelf life of print ads cannot be disputed, says Paritosh Kataria of Care Health Insurance
Shelf life of print ads cannot be disputed, says Paritosh Kataria of Care Health Insurance
Brands need to optimise spends, set realistic expectations to maximise value from IPL, says Deloitte’s Chandrashekar Mantha
Brands need to optimise spends, set realistic expectations to maximise value from IPL, says Deloitte’s Chandrashekar Mantha
Consumer electronics to drive India's festive season adex, focus on TV and digital
Consumer electronics to drive India's festive season adex, focus on TV and digital
In-depth: Jewellery brands devise strategy to encash good consumer appetite this festive season
In-depth: Jewellery brands devise strategy to encash good consumer appetite this festive season
In-depth: Will mini-lockdowns play spoilsport for fashion retailers this festive season?
In-depth: Will mini-lockdowns play spoilsport for fashion retailers this festive season?
Print, radio and TV are still essential for large-scale brands, says Manoj Gadgil of Johnson & Johnson
Print, radio and TV are still essential for large-scale brands, says Manoj Gadgil of Johnson & Johnson
In-depth: Auto industry pins hope on festive sentiment to bounce back big, increases digital spends
In-depth: Auto industry pins hope on festive sentiment to bounce back big, increases digital spends
In-depth: This festive season, FMCG brands may go slow on print but digital and TV will get boost
In-depth: This festive season, FMCG brands may go slow on print but digital and TV will get boost
In-depth: Top consumer durable brands to keep adex low despite improving consumer sentiment
In-depth: Top consumer durable brands to keep adex low despite improving consumer sentiment
In-depth: Real estate players to go slow on advertising, festive adex likely to be 20% less than last year
In-depth: Real estate players to go slow on advertising, festive adex likely to be 20% less than last year
Coca-Cola to soon start full-fledged advertising on traditional mediums
Coca-Cola to soon start full-fledged advertising on traditional mediums
Demand from rural, non-containment urban areas put business back on track: T Krishnakumar of Coca-Cola India
Demand from rural, non-containment urban areas put business back on track: T Krishnakumar of Coca-Cola India
Bikram Basu quits Allied Blenders & Distillers as COO, Anupam Bokey appointed CMO
Bikram Basu quits Allied Blenders & Distillers as COO, Anupam Bokey appointed CMO
In-depth: Are local brands eating into share of bigger brands amid pandemic?
In-depth: Are local brands eating into share of bigger brands amid pandemic?
Taj Mahal is a TV-first brand when it comes to media vehicles: Shiva Krishnamurthy of HUL
Taj Mahal is a TV-first brand when it comes to media vehicles: Shiva Krishnamurthy of HUL
Advertisers’ interest in print isn’t lost, waiting for consumer sentiment to recover, says TOI’s Sanjeev Bhargava
Advertisers’ interest in print isn’t lost, waiting for consumer sentiment to recover, says TOI’s Sanjeev Bhargava
In Print
Rural, semi-urban areas driving demand; urban markets still affected: Rajesh Ramakrishnan of Perfetti Van Melle India
Rural, semi-urban areas driving demand; urban markets still affected: Rajesh Ramakrishnan of Perfetti Van Melle India