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Stories by 'Akanksha Nagar'
Budweiser beer incident throws up the conundrum of fake versus comical news
Budweiser beer incident throws up the conundrum of fake versus comical news
In Digital
Uday Shankar and Sanjay Gupta show way forward for M&E sector
Uday Shankar and Sanjay Gupta show way forward for M&E sector
Investors have a lack of trust when it comes to creating high-quality apps in India, says Shivank Agarwal of Mitron
Investors have a lack of trust when it comes to creating high-quality apps in India, says Shivank Agarwal of Mitron
In Digital
Emami threatens HUL with legal action over the use of ‘Glow & Handsome’ brand name
Emami threatens HUL with legal action over the use of ‘Glow & Handsome’ brand name
Brands are at forefront of influencing, onus of making the world more compassionate, empathetic and sensitive is on them, says Yogesh Tewari of Mars Wrigley
Brands are at forefront of influencing, onus of making the world more compassionate, empathetic and sensitive is on them, says Yogesh Tewari of Mars Wrigley
How Fair & Lovely cashed in on a mindset that equates beauty with fairness
How Fair & Lovely cashed in on a mindset that equates beauty with fairness
As advertisers re-evaluate FB and Twitter spend, domestic digital publishers may gain more prominence in media plans
As advertisers re-evaluate FB and Twitter spend, domestic digital publishers may gain more prominence in media plans
No point re-branding Fair & Lovely if the product is still sold, says Sunil Agarwal of RSH Global
No point re-branding Fair & Lovely if the product is still sold, says Sunil Agarwal of RSH Global
Write it on the wall, digital spends will surpass TV in next 26 months: Rohan Bhansali of Gozoop
Write it on the wall, digital spends will surpass TV in next 26 months: Rohan Bhansali of Gozoop
In Digital
Will IPL spoil festivities for broadcasters other than Star Network?
Will IPL spoil festivities for broadcasters other than Star Network?
Matrimony platforms give new meaning to WFH - wedding from home
Matrimony platforms give new meaning to WFH - wedding from home
In Digital
In-depth: How much kick the advertising industry will get if IPL 2020 is conducted this year?
In-depth: How much kick the advertising industry will get if IPL 2020 is conducted this year?
How OOH industry is reinventing itself to stay afloat amid the pandemic
How OOH industry is reinventing itself to stay afloat amid the pandemic
In OOH
To drive revenue, advertisers must target new online shoppers, prioritise in-app CX, says Taranjeet Singh of Criteo
To drive revenue, advertisers must target new online shoppers, prioritise in-app CX, says Taranjeet Singh of Criteo
Even as kirana stores emerge as heroes in difficult times, brands also up their e-commerce strategies
Even as kirana stores emerge as heroes in difficult times, brands also up their e-commerce strategies
In-depth: Can Indian luxury brands capture the global imagination?
In-depth: Can Indian luxury brands capture the global imagination?
Parle Agro’s online sales grow 300% in a month, beverage segment expected to lead revenue
Parle Agro’s online sales grow 300% in a month, beverage segment expected to lead revenue
In Digital
In-depth: What it takes for a foreign MNC to be perceived as ‘local’
In-depth: What it takes for a foreign MNC to be perceived as ‘local’
TikTok under scrutiny again over ‘objectionable’ content, says it is working with law enforcement agencies
TikTok under scrutiny again over ‘objectionable’ content, says it is working with law enforcement agencies
In Digital
Natural diamond jewellery will emerge stronger, says Richa Singh of Diamond Producers Association
Natural diamond jewellery will emerge stronger, says Richa Singh of Diamond Producers Association
How remote working amid Covid-19 is pushing the demand for video-calling applications
How remote working amid Covid-19 is pushing the demand for video-calling applications
In Digital
Audi India to reduce print advertising, to double down on digital
Audi India to reduce print advertising, to double down on digital
How brands need to be penny wise after Covid crisis blows over
How brands need to be penny wise after Covid crisis blows over
Hold back or spend? How brands should plan media during Covid-19
Hold back or spend? How brands should plan media during Covid-19
Companies across globe worried about brand visibility, says Karan Shroff of Unacademy
Companies across globe worried about brand visibility, says Karan Shroff of Unacademy