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Stories by 'Akanksha Nagar'
JetPrivilege reveals new brand identity InterMiles, expands from airline-centric to a travel and lifestyle rewards programme
JetPrivilege reveals new brand identity InterMiles, expands from airline-centric to a travel and lifestyle rewards programme
What advertisers can gain from the surging mobile gaming user base in India
What advertisers can gain from the surging mobile gaming user base in India
Online general insurance brand Acko plans to explore print medium
Online general insurance brand Acko plans to explore print medium
Meaningful content with brand advocacy works, not blind spending on any digital medium: Ajay Parihar of Dabur
Meaningful content with brand advocacy works, not blind spending on any digital medium: Ajay Parihar of Dabur
How crowd marketing platform Brandie is helping brands build digital communities
How crowd marketing platform Brandie is helping brands build digital communities
In-depth: What do brand custodians bring to table as brand ambassadors?
In-depth: What do brand custodians bring to table as brand ambassadors?
Can brand custodians be brand ambassadors?
Can brand custodians be brand ambassadors?
Tech can enhance creativity but can’t replace human creative spark, says Matthew Gyves of Adobe
Tech can enhance creativity but can’t replace human creative spark, says Matthew Gyves of Adobe
In Digital
In-depth: Is the concept of virality for marketers dead on Facebook?
In-depth: Is the concept of virality for marketers dead on Facebook?
How ASCI bid to monitor social media influencers will change the digital ecosystem
How ASCI bid to monitor social media influencers will change the digital ecosystem
How brands can protect themselves from counterfeit products
How brands can protect themselves from counterfeit products
How Paytm is maintaining its leadership position in the digital payment space
How Paytm is maintaining its leadership position in the digital payment space
In Digital
Parle Products ups digital spends to 15% after a tweet compels it to re-launch Rola Cola
Parle Products ups digital spends to 15% after a tweet compels it to re-launch Rola Cola
Boom or gloom: What brands expect from Diwali
Boom or gloom: What brands expect from Diwali
Why athleisure wear is outpacing the rest of apparel categories
Why athleisure wear is outpacing the rest of apparel categories
Corporate tax rate cut will allow companies to spend more on advertising, says Vikas Iyer of Bajaj KTM
Corporate tax rate cut will allow companies to spend more on advertising, says Vikas Iyer of Bajaj KTM
In-depth: Auto ad spend continue to grow despite sectoral slowdown
In-depth: Auto ad spend continue to grow despite sectoral slowdown
Pharma industry is comparatively insulated from slowdown, says Atish Majumdar of Lupin
Pharma industry is comparatively insulated from slowdown, says Atish Majumdar of Lupin
In-depth: Real estate players to increase ad spends by 15% during festive season, print and TV will benefit
In-depth: Real estate players to increase ad spends by 15% during festive season, print and TV will benefit
How Voltas Beko is building experiences for customers with 40% spends on last mile marketing
How Voltas Beko is building experiences for customers with 40% spends on last mile marketing
Fighting slowdown: How Payback India is working with brands to make consumers shop
Fighting slowdown: How Payback India is working with brands to make consumers shop
Rising Star: Girish Menon, Programmatic Trader, Amnet
Rising Star: Girish Menon, Programmatic Trader, Amnet
Mobile is a shallow boundary and about to be broken, says Tanay Kumar of Fractal Ink Design Studio – Linked by Isobar
Mobile is a shallow boundary and about to be broken, says Tanay Kumar of Fractal Ink Design Studio – Linked by Isobar
Premium yogurt brand Epigamia to double revenue by expanding distribution, increasing digital spends
Premium yogurt brand Epigamia to double revenue by expanding distribution, increasing digital spends
How Fevicol maintained its ‘mazboot jod’ with consumers for 60 years
How Fevicol maintained its ‘mazboot jod’ with consumers for 60 years