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Stories by 'Akanksha Nagar'
Programmatic advertising: More value for brands at a lower cost
Programmatic advertising: More value for brands at a lower cost
Marketing educational apps for kids is not a child’s play
Marketing educational apps for kids is not a child’s play
Experiential marketing in idea-dark phase, brands failing to connect with consumers: Roshan Abbas of Geometry Encompass
Experiential marketing in idea-dark phase, brands failing to connect with consumers: Roshan Abbas of Geometry Encompass
Why ice-cream and confectionary giants are collaborating to create new products
Why ice-cream and confectionary giants are collaborating to create new products
How super-luxury car brand Maserati woos Indian buyers
How super-luxury car brand Maserati woos Indian buyers
Eying a niche market, Mahou wants to teach Indians the right way of drinking beer
Eying a niche market, Mahou wants to teach Indians the right way of drinking beer
AC makers hope for a better summer, expect double-digit growth this fiscal
AC makers hope for a better summer, expect double-digit growth this fiscal
Bacardi to keep advertising budget digital-focused, to rope in influencers
Bacardi to keep advertising budget digital-focused, to rope in influencers
Viewers’ discoverability of content is the next challenge for OTT players: Amazon’s Ravi Desai
Viewers’ discoverability of content is the next challenge for OTT players: Amazon’s Ravi Desai
In Digital
Adobe Advertising Cloud helps advertisers understand consumers in a better way, says Vikram Chande of Adobe India
Adobe Advertising Cloud helps advertisers understand consumers in a better way, says Vikram Chande of Adobe India
Puma to spend 90% of marketing budget on digital, aims to grow sales by 25%
Puma to spend 90% of marketing budget on digital, aims to grow sales by 25%
Haier to invest Rs 3,000 crore in India, targets $1 billion in revenues by 2020
Haier to invest Rs 3,000 crore in India, targets $1 billion in revenues by 2020
The dynamic art and science of movie marketing
The dynamic art and science of movie marketing
Brand Journey: How Onida is charting a comeback in India's consumer electronics market
Brand Journey: How Onida is charting a comeback in India's consumer electronics market
Rising Star: Shubham Shukla, Account Director, Client Servicing, Geometry Encompass
Rising Star: Shubham Shukla, Account Director, Client Servicing, Geometry Encompass
Rising Star: Nihal Kotian, Manager, Sales, Acquisitions and New Media, Cosmos Maya
Rising Star: Nihal Kotian, Manager, Sales, Acquisitions and New Media, Cosmos Maya
Rising Star: Krishnaa Gada, Chief Design Officer, The 120 Media Collective
Rising Star: Krishnaa Gada, Chief Design Officer, The 120 Media Collective
In-depth: Why in-house programmatic advertising is still a jargon for Indian brands
In-depth: Why in-house programmatic advertising is still a jargon for Indian brands
Campus Bazaar launched, to offer millennials best tailor-made deals online
Campus Bazaar launched, to offer millennials best tailor-made deals online
In Digital
Pepperfry to spend Rs 150 crore on marketing in next fiscal, digital to get lion’s share
Pepperfry to spend Rs 150 crore on marketing in next fiscal, digital to get lion’s share
GEC Watch: Star Plus climbs to second spot in U+R market for Week 49
GEC Watch: Star Plus climbs to second spot in U+R market for Week 49
Radio’s revenue share to spike, expect exponential growth from new stations: Nisha Narayanan, COO, Red FM
Radio’s revenue share to spike, expect exponential growth from new stations: Nisha Narayanan, COO, Red FM
In Radio
OTT isn’t cannibalising TV viewership but increasing viewers’ screen time: Archana Anand of Zee5
OTT isn’t cannibalising TV viewership but increasing viewers’ screen time: Archana Anand of Zee5
Digital no threat, govt must reduce licence fee and relax norms to fuel growth: Vineet Singh Hukmani of Radio One
Digital no threat, govt must reduce licence fee and relax norms to fuel growth: Vineet Singh Hukmani of Radio One
In Radio
Festive season brings cheer for media cos as adex grows 12%
Festive season brings cheer for media cos as adex grows 12%