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Stories by 'Akanksha Nagar'
How association with colleges is amplifying ‘Don’t Wash, Don’t Clean’ message for #DNAFightsRape initiative
How association with colleges is amplifying ‘Don’t Wash, Don’t Clean’ message for #DNAFightsRape initiative
We will be very strong on TV and all screens, including OTT, says Vivek Srivatsa of Tata Motors
We will be very strong on TV and all screens, including OTT, says Vivek Srivatsa of Tata Motors
ASCI’s draft guidelines will streamline influencer marketing space but more clarity required on several aspects, feels industry
ASCI’s draft guidelines will streamline influencer marketing space but more clarity required on several aspects, feels industry
Brands to spend aggressively on Vivo IPL 2021, may spend 10% more than last year: Top media planners
Brands to spend aggressively on Vivo IPL 2021, may spend 10% more than last year: Top media planners
Unlike Twitter, we will abide by government regulations: Mayank Bidawatka, Co-Founder of Koo
Unlike Twitter, we will abide by government regulations: Mayank Bidawatka, Co-Founder of Koo
In Digital
Optimistic about revival of growth in 2021, auto industry to boost overall adex
Optimistic about revival of growth in 2021, auto industry to boost overall adex
Rise of empathetic corporates: Brands are embracing laid-off talent pool
Rise of empathetic corporates: Brands are embracing laid-off talent pool
In Digital
Citroën goes print-heavy for its formal launch in India; publishes a front page ad in TOI
Citroën goes print-heavy for its formal launch in India; publishes a front page ad in TOI
In Print
Can India's Twitter rival Koo sustain the frenzy?
Can India's Twitter rival Koo sustain the frenzy?
In Digital
What is stopping brands from investing in audio
What is stopping brands from investing in audio
Cinema advertising may see a V-shaped recovery, will touch pre-Covid levels in next fiscal: Industry leaders
Cinema advertising may see a V-shaped recovery, will touch pre-Covid levels in next fiscal: Industry leaders
Chumbak eyes 100% growth this year, to double down on marketing
Chumbak eyes 100% growth this year, to double down on marketing
Myntra Logo Controversy: Brands must develop a spine; should stand up to bullying, feel experts
Myntra Logo Controversy: Brands must develop a spine; should stand up to bullying, feel experts
In Digital
Tata Coffee Grand to spend 80% of its ad budget on TV, 20% will go to digital
Tata Coffee Grand to spend 80% of its ad budget on TV, 20% will go to digital
Experiential space to slowly open up but two quarters needed for ad spends to reach pre-Covid levels, say experts
Experiential space to slowly open up but two quarters needed for ad spends to reach pre-Covid levels, say experts
Consumer protection authority advisory step in right direction, brands must stay away from unrealistic claims, say experts
Consumer protection authority advisory step in right direction, brands must stay away from unrealistic claims, say experts
Sebamed-HUL ad war not over yet, expect boost to comparative advertising: experts
Sebamed-HUL ad war not over yet, expect boost to comparative advertising: experts
NDC aims to position itself as go-to digital publisher for innovative, thought-provoking content on natural diamonds
NDC aims to position itself as go-to digital publisher for innovative, thought-provoking content on natural diamonds
In Digital
Has digital over-reliance worked for brands?
Has digital over-reliance worked for brands?
In Digital
Digital-first MG Motor also bets on traditional mediums for launch of Hector 2021
Digital-first MG Motor also bets on traditional mediums for launch of Hector 2021
Donear Industries to increase its ad spend by 30% in 2021
Donear Industries to increase its ad spend by 30% in 2021
BTL activations, offline activities will be big in 2021 but focus will stay on digital: Sunil Nayak of Reliance Jewels
BTL activations, offline activities will be big in 2021 but focus will stay on digital: Sunil Nayak of Reliance Jewels
Print, outdoor to gain from realty sector this year but digital will take lion's share, says Snehil Gautam of Housing.com
Print, outdoor to gain from realty sector this year but digital will take lion's share, says Snehil Gautam of Housing.com
Marketers were compelled to focus on only power brands in pandemic, says Amarpreet Anand of Diageo India
Marketers were compelled to focus on only power brands in pandemic, says Amarpreet Anand of Diageo India
RSH Global to bring back BTL and on-ground engagements in its marketing mix
RSH Global to bring back BTL and on-ground engagements in its marketing mix