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Stories by 'Akanksha Nagar'
How brands can go back to usual advertising tones without sounding insensitive
How brands can go back to usual advertising tones without sounding insensitive
Lack of use cases, clarity stopping brands from investing in voice tech: Moneka Khurana of MMA
Lack of use cases, clarity stopping brands from investing in voice tech: Moneka Khurana of MMA
Shallow creatives, half-hearted media spends and tokenism behind lacklustre campaigns around Covid-19
Shallow creatives, half-hearted media spends and tokenism behind lacklustre campaigns around Covid-19
Earned media and PR work better for us than paid advertising, says AirAsia’s Siddhartha Butalia
Earned media and PR work better for us than paid advertising, says AirAsia’s Siddhartha Butalia
Why brands should not advertise about employee welfare in Covid times
Why brands should not advertise about employee welfare in Covid times
Consumer durables upbeat about growth despite challenge posed by second Covid wave
Consumer durables upbeat about growth despite challenge posed by second Covid wave
Auto, consumer durables, real estate, luxury ad spend may take a beating as Covid-19 wreaks havoc across country
Auto, consumer durables, real estate, luxury ad spend may take a beating as Covid-19 wreaks havoc across country
Give back to community to find a true purpose beyond business: Pau Gruart of L’Oréal Paris
Give back to community to find a true purpose beyond business: Pau Gruart of L’Oréal Paris
How the continued threat of pandemic is forcing agencies to transform faster
How the continued threat of pandemic is forcing agencies to transform faster
Will spend more on advertising as strong vaccination drives will keep consumer sentiment high, says Fastrack's Ajay Maurya
Will spend more on advertising as strong vaccination drives will keep consumer sentiment high, says Fastrack's Ajay Maurya
Hero Vired will not invest in traditional mediums as we were born digitally, says Sushma Bharath
Hero Vired will not invest in traditional mediums as we were born digitally, says Sushma Bharath
In Digital
Production curbs may make it difficult for OTTs to sustain last year’s subscription growth
Production curbs may make it difficult for OTTs to sustain last year’s subscription growth
In Digital
In-depth: Has IPL become an overcrowded Kumbh for brands? 
In-depth: Has IPL become an overcrowded Kumbh for brands? 
Mobile Premier League to spend more than 40% of its ad budget on IPL
Mobile Premier League to spend more than 40% of its ad budget on IPL
In Digital
Parle Agro to spend more than Rs 240 crore on marketing as part of its summer growth strategy
Parle Agro to spend more than Rs 240 crore on marketing as part of its summer growth strategy
After 10X jump in sales, Sebamed to amp up disruptive marketing
After 10X jump in sales, Sebamed to amp up disruptive marketing
PhonePe plans biggest-ever marketing splash this year
PhonePe plans biggest-ever marketing splash this year
In Digital
Smart marketers are increasing budgets on design front to drive preference, desire for products: Lulu Raghavan of Landor & Fitch India
Smart marketers are increasing budgets on design front to drive preference, desire for products: Lulu Raghavan of Landor & Fitch India
Global toymaker Hasbro supports government's 'Make in India' toys initiative, says will help in policy formulation for the sector
Global toymaker Hasbro supports government's 'Make in India' toys initiative, says will help in policy formulation for the sector
In Digital
Lack of consistency in policies and opaque measurement may stall digital adex growth, feel brands
Lack of consistency in policies and opaque measurement may stall digital adex growth, feel brands
In Digital
Ice-cream brands to bring joy to media platforms this summer
Ice-cream brands to bring joy to media platforms this summer
 In the near future, we will continue to be driven by free business in India, says Spotify's Arjun Kolady
In the near future, we will continue to be driven by free business in India, says Spotify's Arjun Kolady
In Digital
Agency business recovers from Covid jolt as pitches increase, conversion time shortens
Agency business recovers from Covid jolt as pitches increase, conversion time shortens
Levi’s to hike spending on TV and digital, focus more on female consumers
Levi’s to hike spending on TV and digital, focus more on female consumers
How association with colleges is amplifying ‘Don’t Wash, Don’t Clean’ message for #DNAFightsRape initiative
How association with colleges is amplifying ‘Don’t Wash, Don’t Clean’ message for #DNAFightsRape initiative