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Stories by 'Akanksha Nagar'
In-depth: Going beyond regular advertising, why brands need to create their own intellectual properties
In-depth: Going beyond regular advertising, why brands need to create their own intellectual properties
#CoronavirusOutbreak: Why it is important for non-essential brands to be on top of consumers’ minds
#CoronavirusOutbreak: Why it is important for non-essential brands to be on top of consumers’ minds
After 25 years in the market, why Alpenliebe is still the most loved confectionery brand in the country
After 25 years in the market, why Alpenliebe is still the most loved confectionery brand in the country
#CoronavirusOutbreak: Digital ad revenue to spike momentarily, overall adex to decline
#CoronavirusOutbreak: Digital ad revenue to spike momentarily, overall adex to decline
In Digital
Dabur enters hand sanitiser category; says brands shouldn't be opportunistic in the time of crisis
Dabur enters hand sanitiser category; says brands shouldn't be opportunistic in the time of crisis
Can crisis-hit Yes Bank regain consumer trust and lost reputation?
Can crisis-hit Yes Bank regain consumer trust and lost reputation?
Coronavirus outbreak: As Twitterati boycott HUL for increasing soap prices, company says allegations are malicious
Coronavirus outbreak: As Twitterati boycott HUL for increasing soap prices, company says allegations are malicious
In-depth: The conundrum of brand communication in the times of coronavirus
In-depth: The conundrum of brand communication in the times of coronavirus
Consumers appreciate brands sharing topical content, says PepsiCo’s Tarun Bhagat
Consumers appreciate brands sharing topical content, says PepsiCo’s Tarun Bhagat
As coronavirus clouds over IPL, how PhonePe plans to spend its Rs 800-crore marketing budget
As coronavirus clouds over IPL, how PhonePe plans to spend its Rs 800-crore marketing budget
Coca-Cola aims to double India business, will spend more on advertising
Coca-Cola aims to double India business, will spend more on advertising
upGrad aims Rs 750 crore in annual revenue, sets aside Rs 175 crore as ad spend for TV and digital
upGrad aims Rs 750 crore in annual revenue, sets aside Rs 175 crore as ad spend for TV and digital
Data not being used meaningfully in India, protection bill is need of hour, says Mayank Kumar of upGrad
Data not being used meaningfully in India, protection bill is need of hour, says Mayank Kumar of upGrad
In Digital
United Breweries’ adspend up 20% in 2020, to focus on TV and digital
United Breweries’ adspend up 20% in 2020, to focus on TV and digital
Johnson and Johnson focuses on transparency in brand communication
Johnson and Johnson focuses on transparency in brand communication
Only innovation in marketing can drive deeper engagement with consumers, says Sujala Martis of Platinum Guild International
Only innovation in marketing can drive deeper engagement with consumers, says Sujala Martis of Platinum Guild International
TV extremely relevant for FMCG players with large retail footprint, says Reckitt Benckiser’s Sukhleen Aneja
TV extremely relevant for FMCG players with large retail footprint, says Reckitt Benckiser’s Sukhleen Aneja
Urban Company to increase TV spends, eyes growth in tier II market, says Co-founder Abhiraj Singh Bhal
Urban Company to increase TV spends, eyes growth in tier II market, says Co-founder Abhiraj Singh Bhal
Auto, handsets and e-commerce to drive ad spends in 2020: GroupM TYNY 2020
Auto, handsets and e-commerce to drive ad spends in 2020: GroupM TYNY 2020
IDBI Federal Life Insurance to spend 60% of total adspend on digital
IDBI Federal Life Insurance to spend 60% of total adspend on digital
Will Union Budget 2020-21 stop slowdown? Industry offers mixed reactions
Will Union Budget 2020-21 stop slowdown? Industry offers mixed reactions
In-depth: Is UrbanClap’s rebranding to Urban Company a smart move?
In-depth: Is UrbanClap’s rebranding to Urban Company a smart move?
In-depth: Social media banter: Boon or bane for brands
In-depth: Social media banter: Boon or bane for brands
Marketing is no longer just brand and advertising, it's more about consumer experience, says Gaurav Ajmera of Oyo
Marketing is no longer just brand and advertising, it's more about consumer experience, says Gaurav Ajmera of Oyo
We will be India’s first AVOD platform to soon have a profitable business, says Akash Banerji of Voot
We will be India’s first AVOD platform to soon have a profitable business, says Akash Banerji of Voot
In Digital