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Stories by 'Akanksha Nagar'
Is sport becoming a risky proposition for brands?
Is sport becoming a risky proposition for brands?
Good news channel concept sounds interesting and positive, says Krishnarao Buddha of Parle Products
Good news channel concept sounds interesting and positive, says Krishnarao Buddha of Parle Products
Why adoption of e-com hasn’t added significantly to growth of liquor brands
Why adoption of e-com hasn’t added significantly to growth of liquor brands
As OTT race heats up, MX player eyes non-Hindi, non-metro markets for growth
As OTT race heats up, MX player eyes non-Hindi, non-metro markets for growth
In OTT
Good and credible news content plays a big role in deciding ad spend, says Amul's RS Sodhi
Good and credible news content plays a big role in deciding ad spend, says Amul's RS Sodhi
OOH sees signs of revival as people come out of homes, medium may recover by 2021-end
OOH sees signs of revival as people come out of homes, medium may recover by 2021-end
How wrong marketing strategy turns into a horrible consumer experience
How wrong marketing strategy turns into a horrible consumer experience
India's adex to get FMCG boost, companies to spend 20% more on advertising in Q2
India's adex to get FMCG boost, companies to spend 20% more on advertising in Q2
Boosting vaccination drive or opportunistic marketing? Brands offer freebies and discounts to vaccinated people
Boosting vaccination drive or opportunistic marketing? Brands offer freebies and discounts to vaccinated people
Why startups fail to extract long-term ROI from marketing campaigns
Why startups fail to extract long-term ROI from marketing campaigns
Facebook and Instagram better for brand conversations, Twitter to be explored in future for Taneira, says Taneira's Raghuvar Seth
Facebook and Instagram better for brand conversations, Twitter to be explored in future for Taneira, says Taneira's Raghuvar Seth
In Digital
Experts urge Coca-Cola to either avoid athletes as endorsers or introduce a healthier portfolio
Experts urge Coca-Cola to either avoid athletes as endorsers or introduce a healthier portfolio
Ronaldo’s snub to Coke: Is it time for brands to rethink their collaboration strategies?
Ronaldo’s snub to Coke: Is it time for brands to rethink their collaboration strategies?
Will Clubhouse make podcasts obsolete?
Will Clubhouse make podcasts obsolete?
In Digital
Early stage start-ups may spend up to 30% of fundraise on advertising-led customer acquisition
Early stage start-ups may spend up to 30% of fundraise on advertising-led customer acquisition
Nobel Hygiene increases ad spends by 30%, eyes 5x growth over last year
Nobel Hygiene increases ad spends by 30%, eyes 5x growth over last year
Fintech brand Niyo to spend up to Rs 60 crore on marketing in next five months
Fintech brand Niyo to spend up to Rs 60 crore on marketing in next five months
As unlock begins, auto sector hopes to bounce back soon; major advertising push likely in next quarter
As unlock begins, auto sector hopes to bounce back soon; major advertising push likely in next quarter
How conquering the last mile has become critical for brands
How conquering the last mile has become critical for brands
Brands, influencers not here for long term if they don’t comply with guidelines: Manisha Kapoor, Secretary General, ASCI
Brands, influencers not here for long term if they don’t comply with guidelines: Manisha Kapoor, Secretary General, ASCI
As lockdown restricts site visits, real estate companies keep potential buyers engaged through immersive tech, AI-driven marketing
As lockdown restricts site visits, real estate companies keep potential buyers engaged through immersive tech, AI-driven marketing
How brands can go back to usual advertising tones without sounding insensitive
How brands can go back to usual advertising tones without sounding insensitive
Lack of use cases, clarity stopping brands from investing in voice tech: Moneka Khurana of MMA
Lack of use cases, clarity stopping brands from investing in voice tech: Moneka Khurana of MMA
Shallow creatives, half-hearted media spends and tokenism behind lacklustre campaigns around Covid-19
Shallow creatives, half-hearted media spends and tokenism behind lacklustre campaigns around Covid-19
Earned media and PR work better for us than paid advertising, says AirAsia’s Siddhartha Butalia
Earned media and PR work better for us than paid advertising, says AirAsia’s Siddhartha Butalia