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Stories by
'Tanzila Shaikh'
Using conversational languages on UI leads to better conversion rate: Google India’s Pratyush Sinha
In
Digital
India will soon be the net exporter of gaming talent & technology: Zupee’s Gaurav Mehta
In
Digital
The Gen-Z cohort: The dream of the brands, marketers, advertisers
In
Marketing
Will Twitter be an advertiser friendly platform under Elon Musk?
In
Advertising
How Unilever's decision of its F&B brands not marketing to kids impact the Indian FMCG industry?
In
Advertising
Indian advertising agencies put their best foot forward for Cannes Lions 2022
In
Advertising
The Elon Musk and Twitter saga: A timeline
In
Digital
In-depth: With back-to-back hits in the first quarter, are advertisers ready to roll the dice on in-cinema advertising?
In
In-depth
Parva tries to bring transparency between publishers & advertisers: Raghu Seelamsetty
In
Digital
When Sachin Tendulkar saw the final ad, his first reaction was ‘Aaila!’: Ageas Federal Life Insurance’s Karthik Raman
In
Advertising
Here's why Hyundai installed a 30-feet installation near Delhi's IGI airport
In
Marketing
Amused by creative names of ad agencies? Here’s the backstory of some
In
Advertising
In-depth: What is fuelling the growth of Korean & Turkish content in India
In
In-depth
40% of our customers come back for another purchase; company has been growing 3x YoY: DaMENSCH's Deepti Karthik
In
Marketing
Does MS Dhoni stepping down as CSK captain affect the brand value of the team?
In
Marketing
Hirect India salutes the spirit of HR and recruiters with the #BeyondHiring campaign
In
Advertising
Cracks in paywall: How are digital publishers dealing with this growing menace
In
Digital
Advertising spends to see a boost during upcoming IPL & cricket season; will be an exciting summer for brands, says Perfetti’s Rohit Kapoor
In
Marketing
Rekindling the passion for creativity in print advertising
In
Print
Political parties increase spending on Facebook ahead of Assembly elections
In
Digital
ALTBalaji to introduce metaverse game based on reality show ‘Lock Upp: Badass Jail, Atyaachari Khel’
In
OTT
Hoping to rake in 7% of annual revenue during Budget season, says Smriti Mehra of CNBC-TV18
In
Television
Nail-biting competition among Business News channels to garner maximum eyeballs with Budget programming
In
Television
News channels woo audiences with special programming line-up for upcoming Assembly Elections in 5 states
In
Television
ECI’s ban on physical rallies for upcoming Assembly elections is a boon for digital news publishers
In
Digital
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