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Stories by 'Tanzila Shaikh'
Using conversational languages on UI leads to better conversion rate: Google India’s Pratyush Sinha
Using conversational languages on UI leads to better conversion rate: Google India’s Pratyush Sinha
In Digital
India will soon be the net exporter of gaming talent & technology: Zupee’s Gaurav Mehta
India will soon be the net exporter of gaming talent & technology: Zupee’s Gaurav Mehta
In Digital
The Gen-Z cohort: The dream of the brands, marketers, advertisers
The Gen-Z cohort: The dream of the brands, marketers, advertisers
Will Twitter be an advertiser friendly platform under Elon Musk?
Will Twitter be an advertiser friendly platform under Elon Musk?
How Unilever's decision of its F&B brands not marketing to kids impact the Indian FMCG industry?
How Unilever's decision of its F&B brands not marketing to kids impact the Indian FMCG industry?
Indian advertising agencies put their best foot forward for Cannes Lions 2022
Indian advertising agencies put their best foot forward for Cannes Lions 2022
The Elon Musk and Twitter saga: A timeline
The Elon Musk and Twitter saga: A timeline
In Digital
In-depth: With back-to-back hits in the first quarter, are advertisers ready to roll the dice on in-cinema advertising?
In-depth: With back-to-back hits in the first quarter, are advertisers ready to roll the dice on in-cinema advertising?
Parva tries to bring transparency between publishers & advertisers: Raghu Seelamsetty
Parva tries to bring transparency between publishers & advertisers: Raghu Seelamsetty
In Digital
When Sachin Tendulkar saw the final ad, his first reaction was ‘Aaila!’: Ageas Federal Life Insurance’s Karthik Raman
When Sachin Tendulkar saw the final ad, his first reaction was ‘Aaila!’: Ageas Federal Life Insurance’s Karthik Raman
Here's why Hyundai installed a 30-feet installation near Delhi's IGI airport
Here's why Hyundai installed a 30-feet installation near Delhi's IGI airport
Amused by creative names of ad agencies? Here’s the backstory of some
Amused by creative names of ad agencies? Here’s the backstory of some
In-depth: What is fuelling the growth of Korean & Turkish content in India
In-depth: What is fuelling the growth of Korean & Turkish content in India
40% of our customers come back for another purchase; company has been growing 3x YoY: DaMENSCH's Deepti Karthik
40% of our customers come back for another purchase; company has been growing 3x YoY: DaMENSCH's Deepti Karthik
Does MS Dhoni stepping down as CSK captain affect the brand value of the team?
Does MS Dhoni stepping down as CSK captain affect the brand value of the team?
Hirect India salutes the spirit of HR and recruiters with the #BeyondHiring campaign
Hirect India salutes the spirit of HR and recruiters with the #BeyondHiring campaign
Cracks in paywall: How are digital publishers dealing with this growing menace
Cracks in paywall: How are digital publishers dealing with this growing menace
In Digital
Advertising spends to see a boost during upcoming IPL & cricket season; will be an exciting summer for brands, says Perfetti’s Rohit Kapoor
Advertising spends to see a boost during upcoming IPL & cricket season; will be an exciting summer for brands, says Perfetti’s Rohit Kapoor
Rekindling the passion for creativity in print advertising
Rekindling the passion for creativity in print advertising
In Print
Political parties increase spending on Facebook ahead of Assembly elections
Political parties increase spending on Facebook ahead of Assembly elections
In Digital
ALTBalaji to introduce metaverse game based on reality show ‘Lock Upp: Badass Jail, Atyaachari Khel’
ALTBalaji to introduce metaverse game based on reality show ‘Lock Upp: Badass Jail, Atyaachari Khel’
In OTT
Hoping to rake in 7% of annual revenue during Budget season, says Smriti Mehra of CNBC-TV18
Hoping to rake in 7% of annual revenue during Budget season, says Smriti Mehra of CNBC-TV18
Nail-biting competition among Business News channels to garner maximum eyeballs with Budget programming
Nail-biting competition among Business News channels to garner maximum eyeballs with Budget programming
News channels woo audiences with special programming line-up for upcoming Assembly Elections in 5 states
News channels woo audiences with special programming line-up for upcoming Assembly Elections in 5 states
ECI’s ban on physical rallies for upcoming Assembly elections is a boon for digital news publishers
ECI’s ban on physical rallies for upcoming Assembly elections is a boon for digital news publishers
In Digital