Rising Star Awards 2022 - Winners

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Stories by 'Tanzila Shaikh'
Marketers who can handle data better will be successful in the long run: Shailesh Jejurikar of P&G
Marketers who can handle data better will be successful in the long run: Shailesh Jejurikar of P&G
Sporting events during festive season to throw adex out of the park
Sporting events during festive season to throw adex out of the park
Why brands aren’t willing to shell out more in agency fee
Why brands aren’t willing to shell out more in agency fee
“I was writing rhyme scheme lines for the common man,” says actor Ranveer Singh reminiscing his advertising days
“I was writing rhyme scheme lines for the common man,” says actor Ranveer Singh reminiscing his advertising days
The art of copywriting: What makes an impactful ad copy?
The art of copywriting: What makes an impactful ad copy?
Performance marketing takes a back seat as brands focus more on long-term play
Performance marketing takes a back seat as brands focus more on long-term play
Can short-form videos become a good monetisation source for traditional media houses?
Can short-form videos become a good monetisation source for traditional media houses?
In Digital
Empowering wealth creators was the core proposition behind the new TVCs for the ‘Karein Shuru’ campaign: Vishal Kapoor of AMFI
Empowering wealth creators was the core proposition behind the new TVCs for the ‘Karein Shuru’ campaign: Vishal Kapoor of AMFI
In-depth: Small towns to play a major role in radio ad rates recovery to pre-pandemic levels
In-depth: Small towns to play a major role in radio ad rates recovery to pre-pandemic levels
Brands are wooing kids in the Metaverse, but how safe is the ‘Phygital’ world for the young ones?
Brands are wooing kids in the Metaverse, but how safe is the ‘Phygital’ world for the young ones?
In Digital
Every click is a consumer trusting an organisation with their personal data: Anindita Veluri of Adobe India
Every click is a consumer trusting an organisation with their personal data: Anindita Veluri of Adobe India
Enterprises spend up to 1% of revenue on AI&ML technology & it’s only going to increase: Sudheer Narayan of Bain & Company
Enterprises spend up to 1% of revenue on AI&ML technology & it’s only going to increase: Sudheer Narayan of Bain & Company
In Digital
With all the noise around Pride Month, who’s there for the LGBTQ+ community around the year?
With all the noise around Pride Month, who’s there for the LGBTQ+ community around the year?
Kids’ channels stare at 20% loss in ad revenues as CCPA restricts junk food advertising
Kids’ channels stare at 20% loss in ad revenues as CCPA restricts junk food advertising
Tough times make the best one shine: BharatPe CMO Parth Joshi
Tough times make the best one shine: BharatPe CMO Parth Joshi
The post-pandemic era demands flexibility & hybrid work model
The post-pandemic era demands flexibility & hybrid work model
In-depth: Here’s what ad agencies are doing for employees’ mental well-being as offices reopen
In-depth: Here’s what ad agencies are doing for employees’ mental well-being as offices reopen
Sonu Sood launches social media app ‘Explurger' that will reward users for their time spent on the platform
Sonu Sood launches social media app ‘Explurger' that will reward users for their time spent on the platform
In Digital
Dubverse.ai to utilise funding raised recently for improving the AI to get it more accurate and contextual
Dubverse.ai to utilise funding raised recently for improving the AI to get it more accurate and contextual
In Digital
Why does your next ad need ASMR?
Why does your next ad need ASMR?
An idea can change your life, but what if the whole idea changes?
An idea can change your life, but what if the whole idea changes?
‘Mushkil Din’ or are we ready to say ‘Periods’ openly?
‘Mushkil Din’ or are we ready to say ‘Periods’ openly?
People or agency – what drives the brand-agency relationship?
People or agency – what drives the brand-agency relationship?
Startups – The new celebrity junction!
Startups – The new celebrity junction!
Audio has a long way to go in the Indian market, it’s just starting to flourish: Mondelez India’s Anil Vishwanathan
Audio has a long way to go in the Indian market, it’s just starting to flourish: Mondelez India’s Anil Vishwanathan