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Stories by 'Tanzila Shaikh'
Marketers who can handle data better will be successful in the long run: Shailesh Jejurikar of P&G
Marketers who can handle data better will be successful in the long run: Shailesh Jejurikar of P&G
In Marketing
Sporting events during festive season to throw adex out of the park
Sporting events during festive season to throw adex out of the park
In Advertising
Why brands aren’t willing to shell out more in agency fee
Why brands aren’t willing to shell out more in agency fee
In Advertising
“I was writing rhyme scheme lines for the common man,” says actor Ranveer Singh reminiscing his advertising days
“I was writing rhyme scheme lines for the common man,” says actor Ranveer Singh reminiscing his advertising days
In Advertising
The art of copywriting: What makes an impactful ad copy?
The art of copywriting: What makes an impactful ad copy?
In In-depth
Performance marketing takes a back seat as brands focus more on long-term play
Performance marketing takes a back seat as brands focus more on long-term play
In Marketing
Can short-form videos become a good monetisation source for traditional media houses?
Can short-form videos become a good monetisation source for traditional media houses?
In Digital
Empowering wealth creators was the core proposition behind the new TVCs for the ‘Karein Shuru’ campaign: Vishal Kapoor of AMFI
Empowering wealth creators was the core proposition behind the new TVCs for the ‘Karein Shuru’ campaign: Vishal Kapoor of AMFI
In Marketing
In-depth: Small towns to play a major role in radio ad rates recovery to pre-pandemic levels
In-depth: Small towns to play a major role in radio ad rates recovery to pre-pandemic levels
In In-depth
Brands are wooing kids in the Metaverse, but how safe is the ‘Phygital’ world for the young ones?
Brands are wooing kids in the Metaverse, but how safe is the ‘Phygital’ world for the young ones?
In Digital
Every click is a consumer trusting an organisation with their personal data: Anindita Veluri of Adobe India
Every click is a consumer trusting an organisation with their personal data: Anindita Veluri of Adobe India
In Marketing
Enterprises spend up to 1% of revenue on AI&ML technology & it’s only going to increase: Sudheer Narayan of Bain & Company
Enterprises spend up to 1% of revenue on AI&ML technology & it’s only going to increase: Sudheer Narayan of Bain & Company
In Digital
With all the noise around Pride Month, who’s there for the LGBTQ+ community around the year?
With all the noise around Pride Month, who’s there for the LGBTQ+ community around the year?
In Advertising
Kids’ channels stare at 20% loss in ad revenues as CCPA restricts junk food advertising
Kids’ channels stare at 20% loss in ad revenues as CCPA restricts junk food advertising
In Television
Tough times make the best one shine: BharatPe CMO Parth Joshi
Tough times make the best one shine: BharatPe CMO Parth Joshi
In Marketing
The post-pandemic era demands flexibility & hybrid work model
The post-pandemic era demands flexibility & hybrid work model
In Marketing
In-depth: Here’s what ad agencies are doing for employees’ mental well-being as offices reopen
In-depth: Here’s what ad agencies are doing for employees’ mental well-being as offices reopen
In In-depth
Sonu Sood launches social media app ‘Explurger' that will reward users for their time spent on the platform
Sonu Sood launches social media app ‘Explurger' that will reward users for their time spent on the platform
In Digital
Dubverse.ai to utilise funding raised recently for improving the AI to get it more accurate and contextual
Dubverse.ai to utilise funding raised recently for improving the AI to get it more accurate and contextual
In Digital
Why does your next ad need ASMR?
Why does your next ad need ASMR?
In Advertising
An idea can change your life, but what if the whole idea changes?
An idea can change your life, but what if the whole idea changes?
In Advertising
‘Mushkil Din’ or are we ready to say ‘Periods’ openly?
‘Mushkil Din’ or are we ready to say ‘Periods’ openly?
In Advertising
People or agency – what drives the brand-agency relationship?
People or agency – what drives the brand-agency relationship?
In Advertising
Startups – The new celebrity junction!
Startups – The new celebrity junction!
In Marketing
Audio has a long way to go in the Indian market, it’s just starting to flourish: Mondelez India’s Anil Vishwanathan
Audio has a long way to go in the Indian market, it’s just starting to flourish: Mondelez India’s Anil Vishwanathan
In Marketing