Stories by
'Sunit Roy'
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- Tata Capital gets aggressive on marketing front, releases humorous campaign
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- Is the fizz out of festive advertising for beverage brands?
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- Smartphone immune to slowdown, won’t affect our business much: Ajey Mehta of HMD Global
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- Jewellery brands confident Dhanteras will push them out of gloom
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- Dinesh Menon, Global CMO - State Bank of India, quits
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- Difficult time for creative industry, but it's not all gloom and doom
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- For us, consumer is the biggest medium, says Raj Kamble of Famous Innovations
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- In-depth: Brand-marketer relationship – the long lost love
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- For KFC, TV will continue to be primary medium to reach consumers
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- Cadbury’s print ad for ‘Unity Bar’ generates digital buzz
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- In-depth: Are brands starting to feel the heat of Consumer Protection Bill?
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- KFC takes competition head-on, launches aggressive marketing campaigns
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- Consumer Protection Bill gives power to consumers but leaves celebs fuming
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- In-depth: Does a CMO role hold relevance today in Indian market?
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- What VG Siddhartha’s demise means for brand CCD
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- Biggest digital-led community and influencer marketing programme to launch Z by HP
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- In-depth: As business falls, is it time for print media to reinvent itself?
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- Next phase of growth for OLX to come from Voice, Video & Vernacular, says Sapna Arora of OLX India
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- Digital marketing and in-store branding drive our marketing strategy, Abhiral Bhansali of LG Electronics
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- Is Coke’s smartwater smart enough to impress consumers?
