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Stories by 'Sneha Kumari'
T20 World Cup – Want to buy ad slots in ICC T20 World Cup? This is what you will have to pay
T20 World Cup – Want to buy ad slots in ICC T20 World Cup? This is what you will have to pay
Star Plus' 7-day fiction play: Is it a well-thought-out strategy?
Star Plus' 7-day fiction play: Is it a well-thought-out strategy?
There will be a higher demand for impact properties this festive season: Mona Jain of ABP Network
There will be a higher demand for impact properties this festive season: Mona Jain of ABP Network
Moonlighting is here to stay: How is the advertising industry tackling it?
Moonlighting is here to stay: How is the advertising industry tackling it?
Will cable operators sustain a 5G assault on linear TV?
Will cable operators sustain a 5G assault on linear TV?
In-depth: Are traditional advertisers getting wary of spending on cricket?
In-depth: Are traditional advertisers getting wary of spending on cricket?
TV channels aren’t lagging behind OTTs in deploying larger-than-life marketing tactics: Viacom18's Sapangeet Rajwant
TV channels aren’t lagging behind OTTs in deploying larger-than-life marketing tactics: Viacom18's Sapangeet Rajwant
Brands to splurge on Connected TV advertising this festive season
Brands to splurge on Connected TV advertising this festive season
Television combined with measurability and high engagement gives CTV an edge over others: Rahul Talwar of Max Life
Television combined with measurability and high engagement gives CTV an edge over others: Rahul Talwar of Max Life
Reality TV shows to attract surreal attention from brands this festive season
Reality TV shows to attract surreal attention from brands this festive season
AVOD revenue to see growth from SME advertisers in next 3-4 years: Nikhil Gandhi of MX Media
AVOD revenue to see growth from SME advertisers in next 3-4 years: Nikhil Gandhi of MX Media
In OTT
Misconception that only high-end brands advertise on CTVs, FMCG and CPG offerings are also expanding: Gavin Buxton of Magnite
Misconception that only high-end brands advertise on CTVs, FMCG and CPG offerings are also expanding: Gavin Buxton of Magnite
In Digital
Targeting women in Tier 2 and 3 cities – drivers of next growth phase for brands
Targeting women in Tier 2 and 3 cities – drivers of next growth phase for brands
In-depth: Does the new TV news pecking order reflect in ad rates?
In-depth: Does the new TV news pecking order reflect in ad rates?
After two dull years, news broadcasters hopeful of a bumper festive season in 2022
After two dull years, news broadcasters hopeful of a bumper festive season in 2022
Connected TV Advertising: Should brands deal directly with content platforms or go down the programmatic route?
Connected TV Advertising: Should brands deal directly with content platforms or go down the programmatic route?
Lego's branded content to hit Indian television and OTT platforms soon
Lego's branded content to hit Indian television and OTT platforms soon
In-depth: Broadcasters hopeful of strong ad revenue growth this festive season
In-depth: Broadcasters hopeful of strong ad revenue growth this festive season
Voot's audience base increased by 30% in last one month, says Chanpreet Arora of Viacom18 Digital Ventures
Voot's audience base increased by 30% in last one month, says Chanpreet Arora of Viacom18 Digital Ventures
In OTT
Does generating FOMO in consumers to create artificial demand work as a marketing tactic?
Does generating FOMO in consumers to create artificial demand work as a marketing tactic?
By being agile, aspirational and sustainable, brands can encourage consumers to continue spending on them: Kantar’s Soumya Mohanty
By being agile, aspirational and sustainable, brands can encourage consumers to continue spending on them: Kantar’s Soumya Mohanty
News channels see next bastion of growth in connected TV
News channels see next bastion of growth in connected TV
Aiwa plans mega comeback in Indian market, eyes $1 billion revenue in 5 years
Aiwa plans mega comeback in Indian market, eyes $1 billion revenue in 5 years
In-depth: Shrinkflation – What brands lose by reducing product size
In-depth: Shrinkflation – What brands lose by reducing product size
In-Depth: What should be YouTube’s approach after facing netizens’ wrath for ‘long, un-skippable ads’?
In-Depth: What should be YouTube’s approach after facing netizens’ wrath for ‘long, un-skippable ads’?