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Stories by 'Shreya Negi'
In-depth: Why has Metaverse suddenly become automobile marketers' favourite playground
In-depth: Why has Metaverse suddenly become automobile marketers' favourite playground
In In-depth
Govt intervention necessary for digital news players to get fair ad revenue share from Google, say experts
Govt intervention necessary for digital news players to get fair ad revenue share from Google, say experts
In Digital
Brands and customers love online shopping, but offline stores haven't lost their edge
Brands and customers love online shopping, but offline stores haven't lost their edge
In Marketing
ReBid to help marketers get a bird’s eye view of data and analytics across platforms: Ashish Bhasin of RD&X Network
ReBid to help marketers get a bird’s eye view of data and analytics across platforms: Ashish Bhasin of RD&X Network
In Digital
From fighting valiantly for India's freedom to battling in a fragmented media landscape today, the unstoppable Print will thrive
From fighting valiantly for India's freedom to battling in a fragmented media landscape today, the unstoppable Print will thrive
In Print
Audience rejects content which is produced only for provocation or titillation, says Applause Entertainment’s Sameer Nair
Audience rejects content which is produced only for provocation or titillation, says Applause Entertainment’s Sameer Nair
In OTT
Lay’s Gourmet aims to capture the premium end of the consumer segment, says PepsiCo’s Shailja Joshi
Lay’s Gourmet aims to capture the premium end of the consumer segment, says PepsiCo’s Shailja Joshi
In Marketing
In-depth: Why do brands come up with digital-centric sales and discounts during occasions?
In-depth: Why do brands come up with digital-centric sales and discounts during occasions?
In Marketing
Double regulation of media will affect ease of doing business in the sector, says DNPA’s Sujata Gupta
Double regulation of media will affect ease of doing business in the sector, says DNPA’s Sujata Gupta
In Digital
Second NFT drop on MTV Roadies will be a sweet spot for Roadies’ fans, NFT enthusiasts and bikers, says Viacom18's Anshul Ailawadi
Second NFT drop on MTV Roadies will be a sweet spot for Roadies’ fans, NFT enthusiasts and bikers, says Viacom18's Anshul Ailawadi
In Television
D2C brands expect 2X growth during festive period
D2C brands expect 2X growth during festive period
In Marketing
Lifestyle brands to spend more on advertising as they aim for 2x sales during the upcoming festive season
Lifestyle brands to spend more on advertising as they aim for 2x sales during the upcoming festive season
In Advertising
Maruti to spend 15% of its annual innovation budget on Metaverse showrooms, says Executive Director Shashank Shrivastava
Maruti to spend 15% of its annual innovation budget on Metaverse showrooms, says Executive Director Shashank Shrivastava
In Digital
We’ve been working towards becoming the ‘Accenture’ in the mar-tech space, says Ritesh Singh of #ARM Worldwide
We’ve been working towards becoming the ‘Accenture’ in the mar-tech space, says Ritesh Singh of #ARM Worldwide
In Digital
Jewellery brands hopeful of 50% growth during upcoming festive season; Ad budgets to be hiked
Jewellery brands hopeful of 50% growth during upcoming festive season; Ad budgets to be hiked
In Advertising
Travel aggregators pin hope on long weekends, upcoming festive season for business revival
Travel aggregators pin hope on long weekends, upcoming festive season for business revival
In Marketing
Google’s Sapna Chadha & HUFT’s Rashi Narang urge aspiring women leaders to never lose confidence
Google’s Sapna Chadha & HUFT’s Rashi Narang urge aspiring women leaders to never lose confidence
In Advertising
FMCG ad spend may remain subdued this festive season as inflation hits bottomline hard
FMCG ad spend may remain subdued this festive season as inflation hits bottomline hard
In Marketing
Claiming to be a ‘sustainable’ brand is just not enough to make consumers go head-over-heels, says Talkwalker’s Vartika Malviya Hali
Claiming to be a ‘sustainable’ brand is just not enough to make consumers go head-over-heels, says Talkwalker’s Vartika Malviya Hali
In Marketing
Planning to bridge the north-south gap in OTT with new Telugu content slate on Zee5: Anuradha Gudur of Zee
Planning to bridge the north-south gap in OTT with new Telugu content slate on Zee5: Anuradha Gudur of Zee
In OTT