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In-depth: Do brand leaders need to be wary of sharing their opinion in public?
In-depth: Do brand leaders need to be wary of sharing their opinion in public?
Pre-buzz campaigns might be the new normal, but do they deliver?
Pre-buzz campaigns might be the new normal, but do they deliver?
Celebrities turning investors for new-age brands: The pros, the cons, and is the trend long-lasting?
Celebrities turning investors for new-age brands: The pros, the cons, and is the trend long-lasting?
Devika Bulchandani is blessed with a nuanced business and creative sense
Devika Bulchandani is blessed with a nuanced business and creative sense
How are marketers tackling the festive season work pressure
How are marketers tackling the festive season work pressure
In-depth: Creatively dry – Why does OOH lack the oomph factor?
In-depth: Creatively dry – Why does OOH lack the oomph factor?
Sports stars overtaking B-town celebs to become brands’ choice for endorsements
Sports stars overtaking B-town celebs to become brands’ choice for endorsements
In-depth: Nostalgia, nationalism, or price, how Campa will help Reliance’s entry into FMCG space
In-depth: Nostalgia, nationalism, or price, how Campa will help Reliance’s entry into FMCG space
In-depth: Why has Metaverse suddenly become automobile marketers' favourite playground
In-depth: Why has Metaverse suddenly become automobile marketers' favourite playground
Govt intervention necessary for digital news players to get fair ad revenue share from Google, say experts
Govt intervention necessary for digital news players to get fair ad revenue share from Google, say experts
In Digital
Brands and customers love online shopping, but offline stores haven't lost their edge
Brands and customers love online shopping, but offline stores haven't lost their edge
ReBid to help marketers get a bird’s eye view of data and analytics across platforms: Ashish Bhasin of RD&X Network
ReBid to help marketers get a bird’s eye view of data and analytics across platforms: Ashish Bhasin of RD&X Network
In Digital
From fighting valiantly for India's freedom to battling in a fragmented media landscape today, the unstoppable Print will thrive
From fighting valiantly for India's freedom to battling in a fragmented media landscape today, the unstoppable Print will thrive
In Print
Audience rejects content which is produced only for provocation or titillation, says Applause Entertainment’s Sameer Nair
Audience rejects content which is produced only for provocation or titillation, says Applause Entertainment’s Sameer Nair
In OTT
Lay’s Gourmet aims to capture the premium end of the consumer segment, says PepsiCo’s Shailja Joshi
Lay’s Gourmet aims to capture the premium end of the consumer segment, says PepsiCo’s Shailja Joshi
In-depth: Why do brands come up with digital-centric sales and discounts during occasions?
In-depth: Why do brands come up with digital-centric sales and discounts during occasions?
Double regulation of media will affect ease of doing business in the sector, says DNPA’s Sujata Gupta
Double regulation of media will affect ease of doing business in the sector, says DNPA’s Sujata Gupta
In Digital
Second NFT drop on MTV Roadies will be a sweet spot for Roadies’ fans, NFT enthusiasts and bikers, says Viacom18's Anshul Ailawadi
Second NFT drop on MTV Roadies will be a sweet spot for Roadies’ fans, NFT enthusiasts and bikers, says Viacom18's Anshul Ailawadi
D2C brands expect 2X growth during festive period
D2C brands expect 2X growth during festive period
Lifestyle brands to spend more on advertising as they aim for 2x sales during the upcoming festive season
Lifestyle brands to spend more on advertising as they aim for 2x sales during the upcoming festive season
Maruti to spend 15% of its annual innovation budget on Metaverse showrooms, says Executive Director Shashank Shrivastava
Maruti to spend 15% of its annual innovation budget on Metaverse showrooms, says Executive Director Shashank Shrivastava
In Digital
We’ve been working towards becoming the ‘Accenture’ in the mar-tech space, says Ritesh Singh of #ARM Worldwide
We’ve been working towards becoming the ‘Accenture’ in the mar-tech space, says Ritesh Singh of #ARM Worldwide
In Digital
Jewellery brands hopeful of 50% growth during upcoming festive season; Ad budgets to be hiked
Jewellery brands hopeful of 50% growth during upcoming festive season; Ad budgets to be hiked
Travel aggregators pin hope on long weekends, upcoming festive season for business revival
Travel aggregators pin hope on long weekends, upcoming festive season for business revival
Google’s Sapna Chadha & HUFT’s Rashi Narang urge aspiring women leaders to never lose confidence
Google’s Sapna Chadha & HUFT’s Rashi Narang urge aspiring women leaders to never lose confidence