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Stories by 'Shreya Negi'

: If you have faith in the idea it will sail through, says Aniket Saha of Initiative India
In Rising Star

: Govt’s move to bring in norms for minimising fake reviews on e-commerce will be a win-win for all
In Digital

: Real money gaming suffers because of offshore gambling sites: Gaurav Mehta of Zupee
In Marketing

: Spreading awareness and holding more trials is Godrej Yummiez’s plan for H2 FY23: Mohit Marwaha
In Marketing

: Despite muted ad revenues globally, sunny days ahead for digital platforms
In Digital

: ‘All The World’s A Stage’ delves into the nitty-gritty of personal branding in a storytelling format: Ambi Parameswaran
In Marketing

: Following a routine and thinking with a logical mind is the success mantra of ‘Rising Star of the Year’ Zoya Kazi of OMG
In Rising Star

: We’ve been building our gameplay to make the most out of naming rights deal for NDLS platforms, says BL Agro’s Richa Khandelwal
In Marketing

: Is FIFA World Cup 2022 emerging as the new black for brands in India?
In Marketing

: Virtual influencers and AI-assisted characters: A new fad amongst brands in India or a probable fit for brand mascots?
In In-depth

: Why brands are holding back on Twitter advertising post-takeover by Elon Musk
In Advertising

: Women’s IPL 2023: Brands want entry cost barrier to be set low for ensuring maximum participation
In In-depth

: Is it too soon for brands to put their ‘spooky’ hats on and celebrate Halloween culture in India?
In Marketing

: In-depth: Brands allocating budgets judiciously after muted growth in H1 adex
In In-depth

: Pepperfry intends to be a one-stop shop for all things pet, says Hussaine Kesury on the brand’s foray in pet-care
In Marketing

: India’s ad-ex growth for 2022 shall not surpass single-digit: Shashi Sinha of IPG Mediabrands
In Advertising

: Make campaigns idea-first and not celebrity-first; use their strengths to make ads memorable: Experts
In Advertising

: In-depth: Brands are winning the war for ownership of ideas, but ad agencies want a change
In In-depth

: In-depth: Are K-Pop collaborations really going to be the next big thing for brands?
In In-depth

: We allocated nearly 65% of ad spends on digital for #GreatInspiresGreat campaign: Megha Agarwal of WeWork India
In Marketing

: Amidst festive season line-up, online real money gaming companies peg hope on govt regulations for sustenance
In Marketing

: What made DaMENSCH choose the comic route for their ‘ad-in-an-ad’ innerwear campaign?
In Advertising

: Quaker has forayed into ready-to-eat segment with Oats Muesli to target time-crunched millennials: Sonam Bikram Vij
In Marketing

: GenZ and millennials are stiffening competition among pet-care brands
In Marketing

: Creative usage of QR codes in ads or just following the trends- What are Indian brands up to?
In Advertising

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