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Stories by 'Shreya Negi'
With entertainment at our core, we're revolutionising consumers’ content journeys across passion points: Sameer Seth of Dolby
With entertainment at our core, we're revolutionising consumers’ content journeys across passion points: Sameer Seth of Dolby
In Marketing
With January being the busiest in 10 years for SoCheers, the Co-Founders aim to break into more sectors in 2023
With January being the busiest in 10 years for SoCheers, the Co-Founders aim to break into more sectors in 2023
In Advertising
Basic rule of being true to one’s job is pouring one’s heart and dedication into it: Faraz Sayed of Carat
Basic rule of being true to one’s job is pouring one’s heart and dedication into it: Faraz Sayed of Carat
In Rising Star
How advertising on gaming platforms can become mainline
How advertising on gaming platforms can become mainline
In Advertising
Mountain Dew’s ‘Conquer With Courage’ is both aspirational and relevant: PepsiCo’s Vineet Sharma
Mountain Dew’s ‘Conquer With Courage’ is both aspirational and relevant: PepsiCo’s Vineet Sharma
In Marketing
Emami’s role as strategic investor in D2C set-ups is more of a mentor and not of a micro-manager: Harsha V Agarwal
Emami’s role as strategic investor in D2C set-ups is more of a mentor and not of a micro-manager: Harsha V Agarwal
In Marketing
OMD India aims to get rid of ‘challenger agency’ tag and re-establish itself as dominant force: Anisha Iyer
OMD India aims to get rid of ‘challenger agency’ tag and re-establish itself as dominant force: Anisha Iyer
In Advertising
With an aim to bring analytics and real identity into focus, Publicis Media India wants to partner with digital-first clients: Tanmay Mohanty
With an aim to bring analytics and real identity into focus, Publicis Media India wants to partner with digital-first clients: Tanmay Mohanty
In Digital
Digital marketing trends that marketers need to invest in 2023
Digital marketing trends that marketers need to invest in 2023
In Digital
For Blink Digital, getting rewarded on a day-to-day basis is more important than winning awards: Dooj Ramchandani
For Blink Digital, getting rewarded on a day-to-day basis is more important than winning awards: Dooj Ramchandani
In Digital
Advertising is one of the purest representations of where society is at a certain point: Dhaya Menon of Interactive Avenues
Advertising is one of the purest representations of where society is at a certain point: Dhaya Menon of Interactive Avenues
In Rising Star
White Rivers Media’s 4P approach helps them create an impact and hack subcultures
White Rivers Media’s 4P approach helps them create an impact and hack subcultures
In Digital
Betting big on hyper-specialisation, Zoo Media eyes 65% growth in FY23
Betting big on hyper-specialisation, Zoo Media eyes 65% growth in FY23
In Digital
Cheil India’s Experience Commerce registered a revenue growth of 30-35% in 2022: Sanjeev Jasani
Cheil India’s Experience Commerce registered a revenue growth of 30-35% in 2022: Sanjeev Jasani
In Advertising
Colgate Palmolive gearing up for recovery in rural demand and D2C, says Arvind Chintamani
Colgate Palmolive gearing up for recovery in rural demand and D2C, says Arvind Chintamani
In Marketing
DOOH and CTVs might grow by 5X and 2X, respectively, in 2023: Siddharth Dabhade of MiQ
DOOH and CTVs might grow by 5X and 2X, respectively, in 2023: Siddharth Dabhade of MiQ
In Digital
Here’s how Sandeep Goyal’s Rediffusion turned the tables in 18 months
Here’s how Sandeep Goyal’s Rediffusion turned the tables in 18 months
In Advertising
Born ‘Talented’, how PG Aditiya and Gautam Reghunath’s agency is making its way
Born ‘Talented’, how PG Aditiya and Gautam Reghunath’s agency is making its way
In Advertising
Doritos eyes strong foothold in gaming in India like other markets: PepsiCo’s Ankit Agarwal
Doritos eyes strong foothold in gaming in India like other markets: PepsiCo’s Ankit Agarwal
In Marketing
In-depth: Is it the unison of ‘data’ and ‘creativity’ that keeps the advertising industry going?
In-depth: Is it the unison of ‘data’ and ‘creativity’ that keeps the advertising industry going?
In In-depth
We are looking to grow and drive our preventive footprint in addition to corrective footprint in 2023: Manisha Kapoor, CEO and SG, ASCI
We are looking to grow and drive our preventive footprint in addition to corrective footprint in 2023: Manisha Kapoor, CEO and SG, ASCI
In Advertising
Pepsi Black NFT collection is an ode to tech-savvy Gen Zs who are passionate about pop culture and Metaverse: PepsiCo’s Saumya Rathor
Pepsi Black NFT collection is an ode to tech-savvy Gen Zs who are passionate about pop culture and Metaverse: PepsiCo’s Saumya Rathor
In Marketing
Along with offshore ‘betting’ players, we also see gaming industry players in India violate the ASCI code: Manisha Kapoor of ASCI
Along with offshore ‘betting’ players, we also see gaming industry players in India violate the ASCI code: Manisha Kapoor of ASCI
In Advertising
Demand for pre-owned cars is projected to grow at a CAGR of 13% by 2026-27: Shashank Srivastava of Maruti Suzuki
Demand for pre-owned cars is projected to grow at a CAGR of 13% by 2026-27: Shashank Srivastava of Maruti Suzuki
In Marketing
Will increase ad spends and split it equally between digital and traditional mediums in 2023: Sapna Desai of Manipal-Cigna
Will increase ad spends and split it equally between digital and traditional mediums in 2023: Sapna Desai of Manipal-Cigna
In Marketing