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Stories by 'Shreya Negi'
Along with offshore ‘betting’ players, we also see gaming industry players in India violate the ASCI code: Manisha Kapoor of ASCI
Along with offshore ‘betting’ players, we also see gaming industry players in India violate the ASCI code: Manisha Kapoor of ASCI
Demand for pre-owned cars is projected to grow at a CAGR of 13% by 2026-27: Shashank Srivastava of Maruti Suzuki
Demand for pre-owned cars is projected to grow at a CAGR of 13% by 2026-27: Shashank Srivastava of Maruti Suzuki
Will increase ad spends and split it equally between digital and traditional mediums in 2023: Sapna Desai of Manipal-Cigna
Will increase ad spends and split it equally between digital and traditional mediums in 2023: Sapna Desai of Manipal-Cigna
If you have faith in the idea it will sail through, says Aniket Saha of Initiative India
If you have faith in the idea it will sail through, says Aniket Saha of Initiative India
Govt’s move to bring in norms for minimising fake reviews on e-commerce will be a win-win for all
Govt’s move to bring in norms for minimising fake reviews on e-commerce will be a win-win for all
In Digital
Real money gaming suffers because of offshore gambling sites: Gaurav Mehta of Zupee
Real money gaming suffers because of offshore gambling sites: Gaurav Mehta of Zupee
Spreading awareness and holding more trials is Godrej Yummiez’s plan for H2 FY23: Mohit Marwaha
Spreading awareness and holding more trials is Godrej Yummiez’s plan for H2 FY23: Mohit Marwaha
Despite muted ad revenues globally, sunny days ahead for digital platforms
Despite muted ad revenues globally, sunny days ahead for digital platforms
In Digital
‘All The World’s A Stage’ delves into the nitty-gritty of personal branding in a storytelling format: Ambi Parameswaran
‘All The World’s A Stage’ delves into the nitty-gritty of personal branding in a storytelling format: Ambi Parameswaran
Following a routine and thinking with a logical mind is the success mantra of ‘Rising Star of the Year’ Zoya Kazi of OMG
Following a routine and thinking with a logical mind is the success mantra of ‘Rising Star of the Year’ Zoya Kazi of OMG
We’ve been building our gameplay to make the most out of naming rights deal for NDLS platforms, says BL Agro’s Richa Khandelwal
We’ve been building our gameplay to make the most out of naming rights deal for NDLS platforms, says BL Agro’s Richa Khandelwal
Is FIFA World Cup 2022 emerging as the new black for brands in India?
Is FIFA World Cup 2022 emerging as the new black for brands in India?
Virtual influencers and AI-assisted characters: A new fad amongst brands in India or a probable fit for brand mascots?
Virtual influencers and AI-assisted characters: A new fad amongst brands in India or a probable fit for brand mascots?
Why brands are holding back on Twitter advertising post-takeover by Elon Musk
Why brands are holding back on Twitter advertising post-takeover by Elon Musk
Women’s IPL 2023: Brands want entry cost barrier to be set low for ensuring maximum participation
Women’s IPL 2023: Brands want entry cost barrier to be set low for ensuring maximum participation
Is it too soon for brands to put their ‘spooky’ hats on and celebrate Halloween culture in India?
Is it too soon for brands to put their ‘spooky’ hats on and celebrate Halloween culture in India?
In-depth: Brands allocating budgets judiciously after muted growth in H1 adex
In-depth: Brands allocating budgets judiciously after muted growth in H1 adex
Pepperfry intends to be a one-stop shop for all things pet, says Hussaine Kesury on the brand’s foray in pet-care
Pepperfry intends to be a one-stop shop for all things pet, says Hussaine Kesury on the brand’s foray in pet-care
India’s ad-ex growth for 2022 shall not surpass single-digit: Shashi Sinha of IPG Mediabrands
India’s ad-ex growth for 2022 shall not surpass single-digit: Shashi Sinha of IPG Mediabrands
Make campaigns idea-first and not celebrity-first; use their strengths to make ads memorable: Experts
Make campaigns idea-first and not celebrity-first; use their strengths to make ads memorable: Experts
In-depth: Brands are winning the war for ownership of ideas, but ad agencies want a change
In-depth: Brands are winning the war for ownership of ideas, but ad agencies want a change
In-depth: Are K-Pop collaborations really going to be the next big thing for brands?
In-depth: Are K-Pop collaborations really going to be the next big thing for brands?
We allocated nearly 65% of ad spends on digital for #GreatInspiresGreat campaign: Megha Agarwal of WeWork India
We allocated nearly 65% of ad spends on digital for #GreatInspiresGreat campaign: Megha Agarwal of WeWork India
Amidst festive season line-up, online real money gaming companies peg hope on govt regulations for sustenance
Amidst festive season line-up, online real money gaming companies peg hope on govt regulations for sustenance
What made DaMENSCH choose the comic route for their ‘ad-in-an-ad’ innerwear campaign?
What made DaMENSCH choose the comic route for their ‘ad-in-an-ad’ innerwear campaign?