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Stories by 'Shivaji Dasgupta'
Samantha versus Arpita. Who will win the gender wars?
Samantha versus Arpita. Who will win the gender wars?
Why Air-conditioned marketing is dangerous for business
Why Air-conditioned marketing is dangerous for business
Why is Apple Store insisting on a no-go area for competing brands?
Why is Apple Store insisting on a no-go area for competing brands?
The brave new world of Purification Marketing
The brave new world of Purification Marketing
As Air Vistara dies, can Brand Vistara live?
As Air Vistara dies, can Brand Vistara live?
The Eveready-Rediffusion chemistry that powered Give Me Red
The Eveready-Rediffusion chemistry that powered Give Me Red
How Generative AI will be a boon for the ‘original’ creative economy
How Generative AI will be a boon for the ‘original’ creative economy
Where Ikea gets it right and how Akasa Air gets it wrong
Where Ikea gets it right and how Akasa Air gets it wrong
Congrats Devika, but don’t be so excited India!
Congrats Devika, but don’t be so excited India!
Why Indians secretly hate Campa Cola and Ambassador
Why Indians secretly hate Campa Cola and Ambassador
'No time to die, Shane Warne!'
'No time to die, Shane Warne!'
Brands of war: When Russia invades Ukraine
Brands of war: When Russia invades Ukraine
What if the IPL talent auctions inspired the Advertising talent auctions?
What if the IPL talent auctions inspired the Advertising talent auctions?
Lata Mangeshkar and the art of timeless brands
Lata Mangeshkar and the art of timeless brands
Will Air India be the next Corus for the Tata Group?
Will Air India be the next Corus for the Tata Group?
Why Clagency is the future of the agency
Why Clagency is the future of the agency
What the Calcutta Season must learn from the Seasoned Indian
What the Calcutta Season must learn from the Seasoned Indian
‘Will Advertising ever have a Parag Agarwal?’
‘Will Advertising ever have a Parag Agarwal?’
‘Where the metaverse is going horribly wrong’
‘Where the metaverse is going horribly wrong’
Your Groceries now delivered in Zero Minutes
Your Groceries now delivered in Zero Minutes
How clients corrupted agencies
How clients corrupted agencies
How Tandoori Chicken is connected to Lakshmi Puja and FabIndia
How Tandoori Chicken is connected to Lakshmi Puja and FabIndia
Chalti Ka Naam Festivity
Chalti Ka Naam Festivity
'Why Air India must never say Tata to the Maharajah'
'Why Air India must never say Tata to the Maharajah'
Why the Tatas must be careful in merchandising its legacy
Why the Tatas must be careful in merchandising its legacy