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Stories by 'Shivaji Dasgupta'

: How Generative AI will be a boon for the ‘original’ creative economy
In Guest Times

: Where Ikea gets it right and how Akasa Air gets it wrong
In Guest Times

: Congrats Devika, but don’t be so excited India!
In Guest Times

: Why Indians secretly hate Campa Cola and Ambassador
In Guest Times

: 'No time to die, Shane Warne!'
In Guest Times

: Brands of war: When Russia invades Ukraine
In Guest Times

: What if the IPL talent auctions inspired the Advertising talent auctions?
In Guest Times

: Lata Mangeshkar and the art of timeless brands
In Guest Times

: Will Air India be the next Corus for the Tata Group?
In Guest Times

: Why Clagency is the future of the agency
In Guest Times

: What the Calcutta Season must learn from the Seasoned Indian
In Guest Times

: ‘Will Advertising ever have a Parag Agarwal?’
In Guest Times

: ‘Where the metaverse is going horribly wrong’
In Guest Times

: Your Groceries now delivered in Zero Minutes
In Guest Times

: How clients corrupted agencies
In Guest Times

: How Tandoori Chicken is connected to Lakshmi Puja and FabIndia
In Guest Times

: Chalti Ka Naam Festivity
In Guest Times

: 'Why Air India must never say Tata to the Maharajah'
In Guest Times

: Why the Tatas must be careful in merchandising its legacy
In Guest Times

: Is tokenism the latest variant of Dairy Milk?
In Guest Times

: How much more do you want to know?
In Guest Times

: How Airbnb must inspire brands to defeat the Taliban
In Guest Times

: How Nestle and Fogg handled the pandemic differently
In Guest Times

: How the Olympics highlight India’s class divide
In Guest Times

: How D2C brands can help revive advertising agencies
In Guest Times

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