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Stories by 'Shivaji Dasgupta'
Samantha versus Arpita. Who will win the gender wars?
Samantha versus Arpita. Who will win the gender wars?
In Guest Times
Why Air-conditioned marketing is dangerous for business
Why Air-conditioned marketing is dangerous for business
In Guest Times
Why is Apple Store insisting on a no-go area for competing brands?
Why is Apple Store insisting on a no-go area for competing brands?
In Guest Times
The brave new world of Purification Marketing
The brave new world of Purification Marketing
In Guest Times
As Air Vistara dies, can Brand Vistara live?
As Air Vistara dies, can Brand Vistara live?
In Guest Times
The Eveready-Rediffusion chemistry that powered Give Me Red
The Eveready-Rediffusion chemistry that powered Give Me Red
In Guest Times
How Generative AI will be a boon for the ‘original’ creative economy
How Generative AI will be a boon for the ‘original’ creative economy
In Guest Times
Where Ikea gets it right and how Akasa Air gets it wrong
Where Ikea gets it right and how Akasa Air gets it wrong
In Guest Times
Congrats Devika, but don’t be so excited India!
Congrats Devika, but don’t be so excited India!
In Guest Times
Why Indians secretly hate Campa Cola and Ambassador
Why Indians secretly hate Campa Cola and Ambassador
In Guest Times
'No time to die, Shane Warne!'
'No time to die, Shane Warne!'
In Guest Times
Brands of war: When Russia invades Ukraine
Brands of war: When Russia invades Ukraine
In Guest Times
What if the IPL talent auctions inspired the Advertising talent auctions?
What if the IPL talent auctions inspired the Advertising talent auctions?
In Guest Times
Lata Mangeshkar and the art of timeless brands
Lata Mangeshkar and the art of timeless brands
In Guest Times
Will Air India be the next Corus for the Tata Group?
Will Air India be the next Corus for the Tata Group?
In Guest Times
Why Clagency is the future of the agency
Why Clagency is the future of the agency
In Guest Times
What the Calcutta Season must learn from the Seasoned Indian
What the Calcutta Season must learn from the Seasoned Indian
In Guest Times
‘Will Advertising ever have a Parag Agarwal?’
‘Will Advertising ever have a Parag Agarwal?’
In Guest Times
‘Where the metaverse is going horribly wrong’
‘Where the metaverse is going horribly wrong’
In Guest Times
Your Groceries now delivered in Zero Minutes
Your Groceries now delivered in Zero Minutes
In Guest Times
How clients corrupted agencies
How clients corrupted agencies
In Guest Times
How Tandoori Chicken is connected to Lakshmi Puja and FabIndia
How Tandoori Chicken is connected to Lakshmi Puja and FabIndia
In Guest Times
Chalti Ka Naam Festivity
Chalti Ka Naam Festivity
In Guest Times
'Why Air India must never say Tata to the Maharajah'
'Why Air India must never say Tata to the Maharajah'
In Guest Times
Why the Tatas must be careful in merchandising its legacy
Why the Tatas must be careful in merchandising its legacy
In Guest Times