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Stories by
'Sakshi Sharma'
In-depth: What’s in store for brands in Women’s Premier League
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Star Sports aims at making IPL 2023 biggest ever on TV
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Boost rural consumption, tax concessions: Media industry’s expectations from Union Budget 2023
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Television
Dish TV’s Watcho aims to democratise and massify paid OTT subscriptions
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In-depth: What is giving sleepless nights to marketing heads of India’s top brands?
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In-depth: What’s making traditional brands strengthen their D2C arms
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How effective sampling works for personal care category brands
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Marketing
D2C to take big leap of faith in 2023 as brands want to understand audience better: Rupak Ved of LS Digital
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Digital
In-depth: Is Twitter’s ‘view count’ metric a boon or bane for marketers?
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In-depth