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Stories by
'Sakshi Sharma'
OTTplay aims to acquire over 50 platforms by end of year: Avinash Mudaliar
In
OTT
With focus on quality content, we aim to increase our pool of SVOD audience: Manish Kalra
In
OTT
Kids channels roll out diverse summer offerings to boost viewership, keep young audiences hooked
In
Television
What’s the solution to real money gaming sector’s advertising woes?
In
Marketing
Maruti Suzuki enters IPL 2023 mid-season; earmarks Rs 40 crore
In
Television
Advertisers eyeing kids channels as summer holidays approach
In
Television
Here's what Indian ad world expects from 2023 edition of Goafest and Abby’s
In
Goafest 2023
Brands must adapt to consumers' relationships with new mediums to stay relevant: RSH Global's Poulomi Roy
In
Marketing
Pay TV adds 11 million new subscribers this IPL season: Disney Star’s Gurjeev Kapoor
In
Television
Top advertisers seek incremental viewership as news channels plan ad rate hike
In
Television
Bumper IPL viewership boosts advertisers’ confidence; many plan to enter mid-season
In
Television
Vice Media's key differentiation is 50 mn unique Indian audiences, storytelling & content creation capabilities: Nilesh Zaveri
In
Digital
Witnessing growing interest of non-kids category brands in kids' genre: Nina Elavia Jaipuria
In
Television
As chorus for OTT content regulation reaches a crescendo, what's the way forward?
In
OTT
Jio Studios aims to bring local stories to mainstream and scale up Indian content industry: Jyoti Deshpande
In
OTT
In-depth: With surge in IPL viewership, advertising to go up on both TV and digital, say top advertisers
In
In-depth
Non-fiction genre set to take centre stage this decade, says Warner Bros Discovery’s Sai Abishek
In
Television
Star Plus' Sunday primetime ratings have doubled with 7-day programming: Kevin Vaz
In
Television
Can esports become a lucrative revenue source for OTT platforms?
In
OTT
Is government intervention necessary to regulate OTT content quality?
In
OTT
What is causing the decline of English GECs in Indian TV industry?
In
Television
WPL has a lot in store, say advertisers on ratings of the inaugural season
In
Television
Can F1 TV capture India's loyal F1 fan base despite higher costs?
In
OTT
Zee News’ rebranding aimed at attracting more viewers; offering a clutter-free screen: Abhay Ojha
In
Television
Will OTT platforms weather the IPL storm with new shows or surrender?
In
OTT
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