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In-Depth: What will SEBI’s curbs on celebrity endorsements for cryptocurrencies mean for the sector?
In-Depth: What will SEBI’s curbs on celebrity endorsements for cryptocurrencies mean for the sector?
In-depth: What is killing creativity in radio advertising?
In-depth: What is killing creativity in radio advertising?
We intend to add another 5% market share to Manforce in the upcoming years, says Joy Chatterjee of Mankind Pharma
We intend to add another 5% market share to Manforce in the upcoming years, says Joy Chatterjee of Mankind Pharma
Delayed payments add to the woes of news publishers
Delayed payments add to the woes of news publishers
In Print
Owed it to the industry to bring back some quality, authenticity, transparency of global standards: Rana Barua & Partha Sinha on Abby Awards 2022
Owed it to the industry to bring back some quality, authenticity, transparency of global standards: Rana Barua & Partha Sinha on Abby Awards 2022
Ad rate hike won’t impact the ad inventory inflow of newspapers, say advertisers
Ad rate hike won’t impact the ad inventory inflow of newspapers, say advertisers
In Print
Kids’ TV genre-expanding but yet to command respectable advertising rates, says Leena Lele Dutta of Sony Yay
Kids’ TV genre-expanding but yet to command respectable advertising rates, says Leena Lele Dutta of Sony Yay
What went behind Scarecrow M&C Saatchi’s campaign for Reliance Jewel’s ‘Rannkaar’ project
What went behind Scarecrow M&C Saatchi’s campaign for Reliance Jewel’s ‘Rannkaar’ project
We must stop using broadcast techniques for OTT: Divya Dixit of AltBalaji
We must stop using broadcast techniques for OTT: Divya Dixit of AltBalaji
In OTT
Brands expect better ROI from IPL this season
Brands expect better ROI from IPL this season
Gender pay disparity is a reality but are brands acknowledging it when it comes to their endorsers?
Gender pay disparity is a reality but are brands acknowledging it when it comes to their endorsers?
At 40-50% YoY growth, hoping to touch Rs 1,000 crore revenue in two-three years: Rahul Gandhi of iD Fresh Food
At 40-50% YoY growth, hoping to touch Rs 1,000 crore revenue in two-three years: Rahul Gandhi of iD Fresh Food
The Russia-Ukraine war adds to the woes of Indian print publishers
The Russia-Ukraine war adds to the woes of Indian print publishers
In Print
We want to expose the category to as many people as possible through digital medium: Prabhakar Tiwari of Angel One
We want to expose the category to as many people as possible through digital medium: Prabhakar Tiwari of Angel One
Viacom18 geared up for 7th edition of Kid’s Choice Awards; forecasts audience engagement will be much higher this time
Viacom18 geared up for 7th edition of Kid’s Choice Awards; forecasts audience engagement will be much higher this time
After a 2-year gap, will Goafest & Abby's be able to maintain their charm?
After a 2-year gap, will Goafest & Abby's be able to maintain their charm?
Star Plus’ Smart Jodi clocks highest viewership in non-fiction category in 17 months: Kevin Vaz
Star Plus’ Smart Jodi clocks highest viewership in non-fiction category in 17 months: Kevin Vaz
Cola ads are back, but where is the impact?
Cola ads are back, but where is the impact?
We hope that transparency is maintained, says Zee Hindustan’s Purushottam Vaishnava on return of news channel ratings
We hope that transparency is maintained, says Zee Hindustan’s Purushottam Vaishnava on return of news channel ratings
Transparency, third-party measurement and affordability can fuel OTT advertising, say experts
Transparency, third-party measurement and affordability can fuel OTT advertising, say experts
In OTT
YME cluster’s new content slate expected to generate about a third of our existing revenue: Anshul Ailawadi of Viacom18
YME cluster’s new content slate expected to generate about a third of our existing revenue: Anshul Ailawadi of Viacom18
ASCI launches due diligence service for endorsers
ASCI launches due diligence service for endorsers
Ways to make an impressive case study for Cannes Lions
Ways to make an impressive case study for Cannes Lions
In-depth: Are alcohol brands finally targeting women or is it just a gimmick?
In-depth: Are alcohol brands finally targeting women or is it just a gimmick?
In-depth: How brands can make the most of the growing creators’ economy
In-depth: How brands can make the most of the growing creators’ economy