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Stories by 'Nisha Qureshi'
Reputation crisis: What can get edtech brands out of the woods
Reputation crisis: What can get edtech brands out of the woods
OOH advertising players expect a full recovery this festive season
OOH advertising players expect a full recovery this festive season
Traditional media will continue to hold the lion's share in Indian M&E industry: Manisha Sharma of Viacom18
Traditional media will continue to hold the lion's share in Indian M&E industry: Manisha Sharma of Viacom18
What radio industry expects from this festive season
What radio industry expects from this festive season
In Radio
Looking to spend Rs 200-250 crore on ‘Mantra Masala’ branding: Emami Agrotech’s Krishna Mohan Nyayapati
Looking to spend Rs 200-250 crore on ‘Mantra Masala’ branding: Emami Agrotech’s Krishna Mohan Nyayapati
India has the capacity to have more than 70-75 million paying users for the news industry: Sunny Sen of ConsCent
India has the capacity to have more than 70-75 million paying users for the news industry: Sunny Sen of ConsCent
In Digital
Samsonite grows by 109% over last year; plans to launch large-scale campaign soon
Samsonite grows by 109% over last year; plans to launch large-scale campaign soon
Gender pay gap not a reality in the Indian advertising industry, claim leaders
Gender pay gap not a reality in the Indian advertising industry, claim leaders
‘Quality of TV services poor, viewers forced to pay hefty bills’
‘Quality of TV services poor, viewers forced to pay hefty bills’
5G is going to disrupt digital like digital disrupted traditional, says Shrenik Gandhi of White Rivers Media
5G is going to disrupt digital like digital disrupted traditional, says Shrenik Gandhi of White Rivers Media
In Digital
Manja wants to create a fiercely creative culture defined by collaboration: Arvind Krishnan and Projo
Manja wants to create a fiercely creative culture defined by collaboration: Arvind Krishnan and Projo
Digital marketing agency LS Digital to raise Rs 200 crore at a valuation Rs 1000 crore
Digital marketing agency LS Digital to raise Rs 200 crore at a valuation Rs 1000 crore
Cookie-less future: What other alternatives do advertisers have
Cookie-less future: What other alternatives do advertisers have
In Digital
Big ticket sports events, new product launches to drive festive season adex
Big ticket sports events, new product launches to drive festive season adex
FMCG, electronics & fintech to lead adex this festive season
FMCG, electronics & fintech to lead adex this festive season
OOH industry eying pre-Covid level recovery before the 2022 festive season
OOH industry eying pre-Covid level recovery before the 2022 festive season
Brand journey: How Eno has become synonymous with the antacid category
Brand journey: How Eno has become synonymous with the antacid category
Unlike adults, a child’s relationship with content is not transactional: Sujoy Roy Bardhan of Sony YAY!
Unlike adults, a child’s relationship with content is not transactional: Sujoy Roy Bardhan of Sony YAY!
Growth in India has been strong with increase in users and creators on the platform: Vinay Pandey of Quora
Growth in India has been strong with increase in users and creators on the platform: Vinay Pandey of Quora
In Digital
In-depth: SVoD vs AVoD – What is attracting the Indian OTT players?
In-depth: SVoD vs AVoD – What is attracting the Indian OTT players?
In-depth: Print recovery on fast track, to cross pre-Covid revenue this fiscal
In-depth: Print recovery on fast track, to cross pre-Covid revenue this fiscal
We spend in proportion to where we feel the consumer is spending more time: Neha Prasad of Kurkure
We spend in proportion to where we feel the consumer is spending more time: Neha Prasad of Kurkure
Creative agencies undeterred by platforms and creators getting into creative solutions
Creative agencies undeterred by platforms and creators getting into creative solutions
In-depth: Does large-scale advertising by start-ups while announcing mass layoffs make sense?
In-depth: Does large-scale advertising by start-ups while announcing mass layoffs make sense?
In-depth: How is the digital world tackling the menace of bots and fake accounts
In-depth: How is the digital world tackling the menace of bots and fake accounts