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Stories by 'Nisha Qureshi'
The absolute dependency on performance marketing is reducing, says Harikrishnan Pillai of TSBI
The absolute dependency on performance marketing is reducing, says Harikrishnan Pillai of TSBI
In Digital
We onboard celebrities who do justice to ad’s storytelling, beyond just looking at their stature: Sunder Balasubramanian of Myntra
We onboard celebrities who do justice to ad’s storytelling, beyond just looking at their stature: Sunder Balasubramanian of Myntra
Bard is Google’s answer to ChatGPT, but how impactful is it going to be?
Bard is Google’s answer to ChatGPT, but how impactful is it going to be?
In Digital
Retention time much higher on print than digital: Abhijeet Sonar of Hansgrohe
Retention time much higher on print than digital: Abhijeet Sonar of Hansgrohe
The possibilities and challenges of using ChatGPT in advertising
The possibilities and challenges of using ChatGPT in advertising
What’s luring Indian digital agencies to set up shops abroad?
What’s luring Indian digital agencies to set up shops abroad?
In Digital
In-depth: Offering token money as pitch fee is not the solution to the pitching menace, say top leaders
In-depth: Offering token money as pitch fee is not the solution to the pitching menace, say top leaders
We expect smaller advertisers to return in 2023: Sivakumar Sundaram of Times of India
We expect smaller advertisers to return in 2023: Sivakumar Sundaram of Times of India
In Print
Spykar to increase its focus on influencer and digital marketing, says Sanjay Vakharia
Spykar to increase its focus on influencer and digital marketing, says Sanjay Vakharia
Loyalty from clients as well as talent is a challenge: Shradha Agarwal of Grapes
Loyalty from clients as well as talent is a challenge: Shradha Agarwal of Grapes
Schbang aims at positioning itself at par with global advertising networks
Schbang aims at positioning itself at par with global advertising networks
In Digital
In-depth: What do creative agencies need to stay relevant in 2023
In-depth: What do creative agencies need to stay relevant in 2023
Why packaging-led brand campaigns are not a cakewalk
Why packaging-led brand campaigns are not a cakewalk
Top creative minds see industry getting more mature for digital-led solutions in 2023
Top creative minds see industry getting more mature for digital-led solutions in 2023
Digital audio to form an integral part of our revenue stream in 2 years: Abraham Thomas of BIG FM
Digital audio to form an integral part of our revenue stream in 2 years: Abraham Thomas of BIG FM
In Radio
Commerce and martech helped us achieve our growth target: Shamsuddin Jasani of Wunderman Thompson
Commerce and martech helped us achieve our growth target: Shamsuddin Jasani of Wunderman Thompson
In advertising, money always follows time spent and it’s always time for audio: Arjun Ravi Kolady of Spotify India
In advertising, money always follows time spent and it’s always time for audio: Arjun Ravi Kolady of Spotify India
In Digital
Bharat24 has created much anticipation and hype, says Chief Business Officer Manoj Jagyasi
Bharat24 has created much anticipation and hype, says Chief Business Officer Manoj Jagyasi
We don’t shy away from calling ourselves mass-driven, says Gautam Talwar of MX Player
We don’t shy away from calling ourselves mass-driven, says Gautam Talwar of MX Player
In OTT
In-depth: Advertising and marketing industry hopeful about year-end after a slight setback in festive season
In-depth: Advertising and marketing industry hopeful about year-end after a slight setback in festive season
Our target market has moved towards Tier-2 and Tier-3 cities, says Sugato Banerji of Dish TV
Our target market has moved towards Tier-2 and Tier-3 cities, says Sugato Banerji of Dish TV
Can Twitter beat Instagram and YouTube to become a creator-first platform?
Can Twitter beat Instagram and YouTube to become a creator-first platform?
In Digital
Decentralisation of creative prowess? How Mumbai is being challenged as ad capital
Decentralisation of creative prowess? How Mumbai is being challenged as ad capital
Reputation crisis: What can get edtech brands out of the woods
Reputation crisis: What can get edtech brands out of the woods
OOH advertising players expect a full recovery this festive season
OOH advertising players expect a full recovery this festive season