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Stories by 'Karuna Sharma'

: Blackberrys earmarks Rs 55 crore for marketing, eyes Rs 1100 crore revenue
In Marketing

: How India's first homegrown dry battery maker is transforming itself into an FMCG giant
In Digital

: How Nykaa became synonymous with new age beauty brand
In Marketing

: How mass market biscuit maker Parle became a leader in luxury chocolate segment with Friberg
In Marketing

: Samsonite to spend Rs 10 crore annually on digital marketing
In Digital

: After five-year run, Adlabs Imagica eyes stronger brand presence across India
In Marketing

: Clovia banks on wedding season to expand sales, hikes marketing budget by 30%
In Marketing

: Gender neutral advertising for a whiskey brand; Diageo alters way how Alcobev is marketed in India
In Marketing

: Godrej Locks dumps traditional advertising mediums for digital
In Marketing

: Jewellery brands targeting female millennials to drive festive season growth
In Marketing

: A good marketer needs to find balance between emotional and functional message, says Tata Capital’s Abonty Banerjee
In Marketing

: Nokia is back with a bang but can it recreate its old magic?
In Marketing

: In-depth: What goes behind the selection of a sport by a brand
In In-depth

: Five ways to know your target audience
In Marketing

: Baggit talks about gender equality in its first TVC
In Ad Craft

: In-depth: When brands become activist
In In-depth