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Stories by 'Karuna Sharma'
Blackberrys earmarks Rs 55 crore for marketing, eyes Rs 1100 crore revenue
Blackberrys earmarks Rs 55 crore for marketing, eyes Rs 1100 crore revenue
In Marketing
How India's first homegrown dry battery maker is transforming itself into an FMCG giant
How India's first homegrown dry battery maker is transforming itself into an FMCG giant
In Digital
How Nykaa became synonymous with new age beauty brand
How Nykaa became synonymous with new age beauty brand
In Marketing
How mass market biscuit maker Parle became a leader in luxury chocolate segment with Friberg
How mass market biscuit maker Parle became a leader in luxury chocolate segment with Friberg
In Marketing
Samsonite to spend Rs 10 crore annually on digital marketing
Samsonite to spend Rs 10 crore annually on digital marketing
In Digital
After five-year run, Adlabs Imagica eyes stronger brand presence across India
After five-year run, Adlabs Imagica eyes stronger brand presence across India
In Marketing
Clovia banks on wedding season to expand sales, hikes marketing budget by 30%
Clovia banks on wedding season to expand sales, hikes marketing budget by 30%
In Marketing
Gender neutral advertising for a whiskey brand; Diageo alters way how Alcobev is marketed in India
Gender neutral advertising for a whiskey brand; Diageo alters way how Alcobev is marketed in India
In Marketing
Godrej Locks dumps traditional advertising mediums for digital
Godrej Locks dumps traditional advertising mediums for digital
In Marketing
Jewellery brands targeting female millennials to drive festive season growth
Jewellery brands targeting female millennials to drive festive season growth
In Marketing
A good marketer needs to find balance between emotional and functional message, says Tata Capital’s Abonty Banerjee
A good marketer needs to find balance between emotional and functional message, says Tata Capital’s Abonty Banerjee
In Marketing
Nokia is back with a bang but can it recreate its old magic?
Nokia is back with a bang but can it recreate its old magic?
In Marketing
In-depth: What goes behind the selection of a sport by a brand
In-depth: What goes behind the selection of a sport by a brand
In In-depth
Five ways to know your target audience
Five ways to know your target audience
In Marketing
Baggit talks about gender equality in its first TVC
Baggit talks about gender equality in its first TVC
In Ad Craft
In-depth: When brands become activist
In-depth: When brands become activist
In In-depth