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Stories by
'Karuna Sharma'
Blackberrys earmarks Rs 55 crore for marketing, eyes Rs 1100 crore revenue
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Marketing
How India's first homegrown dry battery maker is transforming itself into an FMCG giant
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Digital
How Nykaa became synonymous with new age beauty brand
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Marketing
How mass market biscuit maker Parle became a leader in luxury chocolate segment with Friberg
In
Marketing
Samsonite to spend Rs 10 crore annually on digital marketing
In
Digital
After five-year run, Adlabs Imagica eyes stronger brand presence across India
In
Marketing
Clovia banks on wedding season to expand sales, hikes marketing budget by 30%
In
Marketing
Gender neutral advertising for a whiskey brand; Diageo alters way how Alcobev is marketed in India
In
Marketing
Godrej Locks dumps traditional advertising mediums for digital
In
Marketing
Jewellery brands targeting female millennials to drive festive season growth
In
Marketing
A good marketer needs to find balance between emotional and functional message, says Tata Capital’s Abonty Banerjee
In
Marketing
Nokia is back with a bang but can it recreate its old magic?
In
Marketing
In-depth: What goes behind the selection of a sport by a brand
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In-depth
Five ways to know your target audience
In
Marketing
Baggit talks about gender equality in its first TVC
In
Ad Craft
In-depth: When brands become activist
In
In-depth