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Stories by 'BestMediaInfo Bureau'
Jaibeer Ahmad moves on from Cheil India after over 3.5 years of association
Jaibeer Ahmad moves on from Cheil India after over 3.5 years of association
In Advertising
Nestle to stop direct advertising to children under 16 years of age
Nestle to stop direct advertising to children under 16 years of age
In Marketing
Decentralisation of information is necessary to avoid spillage of ad spends, says Gowthaman Ragothaman of Aqilliz
Decentralisation of information is necessary to avoid spillage of ad spends, says Gowthaman Ragothaman of Aqilliz
In Digital
Why should brands focus on short-term and long-term goals simultaneously?
Why should brands focus on short-term and long-term goals simultaneously?
In Marketing
Partha Sinha shares the 5 new truths about marketing
Partha Sinha shares the 5 new truths about marketing
In Marketing
Deepika Padukone’s newly launched skincare brand ‘82°E’ faces netizens’ heat
Deepika Padukone’s newly launched skincare brand ‘82°E’ faces netizens’ heat
In Marketing
How HT Media is utilising first-party data to help its advertisers
How HT Media is utilising first-party data to help its advertisers
In Digital
YouTube launches Shorts on TV screens
YouTube launches Shorts on TV screens
In Television
CCI to soon pronounce its decision on Google’s alleged market dominance abuse in smart TV category
CCI to soon pronounce its decision on Google’s alleged market dominance abuse in smart TV category
In Digital
Meta to announce large scale lay-offs this week
Meta to announce large scale lay-offs this week
In Digital
Netizens troll Byju’s for onboarding Messi as global brand ambassador after announcing layoffs
Netizens troll Byju’s for onboarding Messi as global brand ambassador after announcing layoffs
In Marketing
Twitter launches short-form video vertical
Twitter launches short-form video vertical
In Digital
How Zee Biskope managed to carve a niche for its audiences through marketing activities
How Zee Biskope managed to carve a niche for its audiences through marketing activities
In Television
Dyson, Mazda among other brands pull out of Twitter for showcasing ads alongside objectionable content
Dyson, Mazda among other brands pull out of Twitter for showcasing ads alongside objectionable content
In Digital
Online streaming in India will overtake linear TV in India too just as it did in US: Sushant Sreeram of Amazon Prime Video
Online streaming in India will overtake linear TV in India too just as it did in US: Sushant Sreeram of Amazon Prime Video
In OTT
K Raja Prasad Reddy of Sakshi Group elected as new INS President
K Raja Prasad Reddy of Sakshi Group elected as new INS President
In Print
We are going all guns blazing on marketing this festive season: Ranjana Krishnaswamy of Tanishq
We are going all guns blazing on marketing this festive season: Ranjana Krishnaswamy of Tanishq
In Marketing
CCI asks INS to share details of its members’ ad revenue sharing agreements with Google
CCI asks INS to share details of its members’ ad revenue sharing agreements with Google
In Print
How Dainik Bhaskar is emerging stronger from the Covid jolt
How Dainik Bhaskar is emerging stronger from the Covid jolt
In Print
Mountain Dew’s latest campaign is about celebrating stories of courage of common people, says Vineet Sharma
Mountain Dew’s latest campaign is about celebrating stories of courage of common people, says Vineet Sharma
In Marketing
Brand building a much-larger task than what most people presume: Shashi Sinha of Mediabrands India
Brand building a much-larger task than what most people presume: Shashi Sinha of Mediabrands India
In Marketing
TCS beats HDFC Bank to become India’s Most Valuable Brand: Kantar BrandZ report
TCS beats HDFC Bank to become India’s Most Valuable Brand: Kantar BrandZ report
In Marketing
Starbucks to enter Metaverse with loyalty program ‘Odyssey’
Starbucks to enter Metaverse with loyalty program ‘Odyssey’
In Digital
To ease anti-trust regulator’s worries over merger, Sony-Zee offer concessions: Report
To ease anti-trust regulator’s worries over merger, Sony-Zee offer concessions: Report
In Television
dentsu to drop international CEO role post Wendy Clark’s exit
dentsu to drop international CEO role post Wendy Clark’s exit
In Advertising