Rising Star Awards 2022 - Winners

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Stories by 'Akanksha Nagar'
Digital ad spend will grow in 2021 but print and outdoor to remain impacted, predicts S Prasanna Rai of Wipro Consumer Care
Digital ad spend will grow in 2021 but print and outdoor to remain impacted, predicts S Prasanna Rai of Wipro Consumer Care
In Digital
Eyes on Rs 1 lakh crore turnover, Amul will continue to spend 1% on marketing
Eyes on Rs 1 lakh crore turnover, Amul will continue to spend 1% on marketing
AI and machine learning to drive digital advertising growth in 2021, predicts Amlan Pati of realme India
AI and machine learning to drive digital advertising growth in 2021, predicts Amlan Pati of realme India
Regulatory framework required for online gaming segment, says RummyBaazi's Sunit Warraich
Regulatory framework required for online gaming segment, says RummyBaazi's Sunit Warraich
In Digital
As economy limps back to recovery, Motorola may re-include print, radio and OOH in media mix
As economy limps back to recovery, Motorola may re-include print, radio and OOH in media mix
FMCG may spend 12% on digital advertising next year, says Dawinder Pal of Bikano
FMCG may spend 12% on digital advertising next year, says Dawinder Pal of Bikano
Tyre cos may spend Rs 700 crore in advertising next year, says Srinivasu Allaphan of JK Tyre
Tyre cos may spend Rs 700 crore in advertising next year, says Srinivasu Allaphan of JK Tyre
Digital will gain prominence at the cost of traditional mediums, says Prasun Kumar of Magicbricks
Digital will gain prominence at the cost of traditional mediums, says Prasun Kumar of Magicbricks
Thrilled to be awarded, BuzzInContent Awards has set a benchmark for content industry, say 2020 winners
Thrilled to be awarded, BuzzInContent Awards has set a benchmark for content industry, say 2020 winners
Tanishq to spend big on print and digital to promote wedding jewellery brand Rivaah
Tanishq to spend big on print and digital to promote wedding jewellery brand Rivaah
Renewed interest for Made in India products has thrown up better opportunities: Harsha V. Agarwal of Emami
Renewed interest for Made in India products has thrown up better opportunities: Harsha V. Agarwal of Emami
Programmatic adspend grows 2X this year, says Xaxis India's Dimpy Yadav
Programmatic adspend grows 2X this year, says Xaxis India's Dimpy Yadav
In Digital
Demand up but ROI on media investments still not back to pre-Covid level, says Tata Motors' KG Prasad
Demand up but ROI on media investments still not back to pre-Covid level, says Tata Motors' KG Prasad
TV created buzz, desire for our products: Vijay Kaul of Yamaha on the rise in demand in Diwali
TV created buzz, desire for our products: Vijay Kaul of Yamaha on the rise in demand in Diwali
Alcobev major Allied Blenders & Distillers to increase spends on digital and social
Alcobev major Allied Blenders & Distillers to increase spends on digital and social
HDFC Bank will spend heavily on digital, go slow on TV
HDFC Bank will spend heavily on digital, go slow on TV
Advertisers have started relooking at print, says Amul’s Jayen Mehta
Advertisers have started relooking at print, says Amul’s Jayen Mehta
Buoyed by bumper Diwali sales, Maruti Suzuki to push pedal on digital spending
Buoyed by bumper Diwali sales, Maruti Suzuki to push pedal on digital spending
How Tech OEM players leveraged Twitter to launch and market new products amid pandemic
How Tech OEM players leveraged Twitter to launch and market new products amid pandemic
In Digital
A TV-first brand, Cars24 shifts focus to digital amid pandemic, ups online spends by 20%
A TV-first brand, Cars24 shifts focus to digital amid pandemic, ups online spends by 20%
IPL’s return was a much-needed marketing support for us: Sandeep Kalia of Valvoline
IPL’s return was a much-needed marketing support for us: Sandeep Kalia of Valvoline
In Digital
In the midst of ‘me-too’ marketing, brands need to be authentic in times of crisis: Derek Pando of Zoom Video Communications
In the midst of ‘me-too’ marketing, brands need to be authentic in times of crisis: Derek Pando of Zoom Video Communications
In Digital
Fuelled by festive spent, adex recovery accelerates to 80% of pre-Covid levels
Fuelled by festive spent, adex recovery accelerates to 80% of pre-Covid levels
In-depth: Does #BoycottBrand affect a brand's life?
In-depth: Does #BoycottBrand affect a brand's life?
In-depth: Is there any fool-proof strategy for brands to avoid social media trolls?
In-depth: Is there any fool-proof strategy for brands to avoid social media trolls?