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Stories by 'Akanksha Nagar'
Why Ford India’s exit is a marketing failure
Why Ford India’s exit is a marketing failure
In-depth: Advertisers bank on digital-plus-print hybrid strategy to gain traction
In-depth: Advertisers bank on digital-plus-print hybrid strategy to gain traction
Buoyed by favourable economic and market conditions, real estate ups ad spends by 20% for festive season
Buoyed by favourable economic and market conditions, real estate ups ad spends by 20% for festive season
Festive season to be key volume-driver for auto sector; EVs to give major push to adex
Festive season to be key volume-driver for auto sector; EVs to give major push to adex
To become one-stop shop for everything fashionable, Bewakoof goes beyond digital; invests in TV, print, OOH
To become one-stop shop for everything fashionable, Bewakoof goes beyond digital; invests in TV, print, OOH
As bitcoin becomes the next ‘digital gold’, crypto industry increases ad spends by 4x for festive season
As bitcoin becomes the next ‘digital gold’, crypto industry increases ad spends by 4x for festive season
Retailers to emerge as large media players in digital advertising space: Taranjeet Singh of Criteo
Retailers to emerge as large media players in digital advertising space: Taranjeet Singh of Criteo
In Digital
Homegrown e-commerce platforms Ajio and Tata CLiQ Luxury likely to match advertising might of Amazon and Flipkart
Homegrown e-commerce platforms Ajio and Tata CLiQ Luxury likely to match advertising might of Amazon and Flipkart
Limited third-party brand-safety controls, lack in measurement limiting ad spends in digital
Limited third-party brand-safety controls, lack in measurement limiting ad spends in digital
In Digital
Ad spends of consumer durables to surpass pre-Covid levels in festive season, category expects double-digit growth
Ad spends of consumer durables to surpass pre-Covid levels in festive season, category expects double-digit growth
In-depth: Jewellery brands to increase ad spends by 30% this festive season
In-depth: Jewellery brands to increase ad spends by 30% this festive season
TV to get lion’s share of Thums Up’s ad spends for Tokyo 2020 Paralympic Games
TV to get lion’s share of Thums Up’s ad spends for Tokyo 2020 Paralympic Games
Jockey to reintroduce TV in next quarter, will allocate 40% ad spends to medium
Jockey to reintroduce TV in next quarter, will allocate 40% ad spends to medium
In-depth: FMCG booster dose for India’s adex; sectoral ad spend to be 15% more than pre-Covid level
In-depth: FMCG booster dose for India’s adex; sectoral ad spend to be 15% more than pre-Covid level
Snapdeal eyes a comeback during the festive season, will launch tactical ad campaigns
Snapdeal eyes a comeback during the festive season, will launch tactical ad campaigns
Brand safety a major concern, companies must be more careful about ad platforms they choose, says Chris Higgins of Netcore Cloud
Brand safety a major concern, companies must be more careful about ad platforms they choose, says Chris Higgins of Netcore Cloud
How Angel Broking successfully transitioned from a traditional brokerage firm into Angel One, a youthful fintech platform
How Angel Broking successfully transitioned from a traditional brokerage firm into Angel One, a youthful fintech platform
In Digital
Diageo to bet big on digital, invest in experience-led platforms this festive season
Diageo to bet big on digital, invest in experience-led platforms this festive season
In Digital
Festive adspends likely to be better than 2019’s pre-Covid festive levels, say experts
Festive adspends likely to be better than 2019’s pre-Covid festive levels, say experts
Need real women with real struggles as role models in ads, say brands
Need real women with real struggles as role models in ads, say brands
A news channel like Good News Today could be a winning formula for advertisers, says Maruti Suzuki’s Shashank Srivastava
A news channel like Good News Today could be a winning formula for advertisers, says Maruti Suzuki’s Shashank Srivastava
How luxury carmakers are penetrating tier two, three markets with electric cars
How luxury carmakers are penetrating tier two, three markets with electric cars
In-depth: Friends forever—How brands can leverage each other’s strengths
In-depth: Friends forever—How brands can leverage each other’s strengths
A million cheers: How PV Sindhu’s bronze medal in Tokyo Olympics delivered a victory for Visa
A million cheers: How PV Sindhu’s bronze medal in Tokyo Olympics delivered a victory for Visa
We need a cleaner, not toxic environment on news channels, says RSH Global’s Poulomi Roy
We need a cleaner, not toxic environment on news channels, says RSH Global’s Poulomi Roy