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Stories by 'Akanksha Nagar'
In-depth: To minimise negative impact, brand-celebrity contracts are now made more ‘social media controversy-proof’
In-depth: To minimise negative impact, brand-celebrity contracts are now made more ‘social media controversy-proof’
Square Yards’ OOH campaign called out over alleged ‘vulgarity’
Square Yards’ OOH campaign called out over alleged ‘vulgarity’
How brands are leveraging increased footfall in cinema halls on back of sporting events
How brands are leveraging increased footfall in cinema halls on back of sporting events
De Beers Forevermark to spend 50% of ad spends this festive season, 25% increase over last year
De Beers Forevermark to spend 50% of ad spends this festive season, 25% increase over last year
Yardley ups ad spends by 40% to re-launch deo product; hikes digital spends by 100%
Yardley ups ad spends by 40% to re-launch deo product; hikes digital spends by 100%
In Digital
How Telegram aims to become a one-stop marketing solution for brands
How Telegram aims to become a one-stop marketing solution for brands
In Digital
Pepperfry goes complete digital, ups ad spends by 70% over last quarter
Pepperfry goes complete digital, ups ad spends by 70% over last quarter
Myntra bets big on south market, expects bigger demand this festive season
Myntra bets big on south market, expects bigger demand this festive season
Publishers with the best digital ecosystem will win, says Suresh Vijayaraghavan of the Hindu Group
Publishers with the best digital ecosystem will win, says Suresh Vijayaraghavan of the Hindu Group
In Digital
Britannia hopes to keep growth graph going in snacking category, goes for mix of traditional, digital
Britannia hopes to keep growth graph going in snacking category, goes for mix of traditional, digital
Byju's pulling out ads is a knee-jerk reaction; SRK's relationship with brands unlikely to be affected in long term: Marketing gurus
Byju's pulling out ads is a knee-jerk reaction; SRK's relationship with brands unlikely to be affected in long term: Marketing gurus
Will increase our digital spends by 100% next year, says Mark Moran of Simplilearn
Will increase our digital spends by 100% next year, says Mark Moran of Simplilearn
In Digital
Rajasekar KS of Matrimony.com authors a book that reads a husband’s mind
Rajasekar KS of Matrimony.com authors a book that reads a husband’s mind
In Digital
Fantasy platforms up ad spends by 70%, expect to acquire 3x more users through IPL
Fantasy platforms up ad spends by 70%, expect to acquire 3x more users through IPL
In Digital
In-depth: Will aggressive advertising spends help crypto brands?
In-depth: Will aggressive advertising spends help crypto brands?
Brands can avoid trolls with a strong strategy and right content: Kanika Mittal of Twitter
Brands can avoid trolls with a strong strategy and right content: Kanika Mittal of Twitter
In Digital
Amazon, Flipkart to lead Rs 350-crore ad blitz to drive festive sales
Amazon, Flipkart to lead Rs 350-crore ad blitz to drive festive sales
In Digital
In-depth: Mobile marketing to command over 70% of total digital adex as brands increase focus on precision targeting
In-depth: Mobile marketing to command over 70% of total digital adex as brands increase focus on precision targeting
Our ad appeals for more equal space for women in marriage: Mohey on its controversial #Kanyamaan commercial
Our ad appeals for more equal space for women in marriage: Mohey on its controversial #Kanyamaan commercial
Sirona Hygiene bets on print to spark conversations in menstrual hygiene industry
Sirona Hygiene bets on print to spark conversations in menstrual hygiene industry
In Print
Durex faces flak on social media for tone-deaf ‘sex education’-themed moment marketing
Durex faces flak on social media for tone-deaf ‘sex education’-themed moment marketing
In OTT
With 40% spike in ad spends, Livspace bets on TV for first time for its ‘Don’t try this at home' campaign
With 40% spike in ad spends, Livspace bets on TV for first time for its ‘Don’t try this at home' campaign
Why the fashion apparel industry has a ‘plus-size problem’
Why the fashion apparel industry has a ‘plus-size problem’
Why brands shy away from plus-size customers
Why brands shy away from plus-size customers
How Spinny built its brand on the power of radio
How Spinny built its brand on the power of radio