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Stories by 'Akanksha Nagar'
Marketing trends to watch out for in 2022
Marketing trends to watch out for in 2022
Marketers buckle up for cookie-less future, immersive experiences in 2022
Marketers buckle up for cookie-less future, immersive experiences in 2022
BFSI’s adex contribution to remain consistent at 3-5% in 2022:  Vishal Subharwal of HDFC Life
BFSI’s adex contribution to remain consistent at 3-5% in 2022: Vishal Subharwal of HDFC Life
We are cautious and judicious in our messaging and not hurt any sentiments, says Kanwalpreet Walia of Titan
We are cautious and judicious in our messaging and not hurt any sentiments, says Kanwalpreet Walia of Titan
Parle Products to increase ad spends by 15% in 2022; puts major bets on TV, followed by digital
Parle Products to increase ad spends by 15% in 2022; puts major bets on TV, followed by digital
Maruti Suzuki to up ad spends by 10-12% in 2022, says Shashank Srivastava
Maruti Suzuki to up ad spends by 10-12% in 2022, says Shashank Srivastava
Chaayos ramps up ad spends for rebranding, bets on OOH for the first time
Chaayos ramps up ad spends for rebranding, bets on OOH for the first time
One-fourth of Valvoline Cummins’ ad spends to be on digital in 2022
One-fourth of Valvoline Cummins’ ad spends to be on digital in 2022
‘Brand Kohli’ might witness a marginal decline post removal from ODI captaincy
‘Brand Kohli’ might witness a marginal decline post removal from ODI captaincy
Amidst regulatory uncertainty, focus of crypto players shifts to educating investors
Amidst regulatory uncertainty, focus of crypto players shifts to educating investors
Traditional media to get lion’s share in ad spends for digital-first Truecaller
Traditional media to get lion’s share in ad spends for digital-first Truecaller
No longer possible for brands to take a backseat on wider conversations around social justice and sustainability: Benjamin Soubies of Talkwalker
No longer possible for brands to take a backseat on wider conversations around social justice and sustainability: Benjamin Soubies of Talkwalker
In Digital
Purpose as a contributor to brand equity is 10 times more important in India versus global market: Deepender Rana of Kantar
Purpose as a contributor to brand equity is 10 times more important in India versus global market: Deepender Rana of Kantar
Premium print inventories to be sold at 3x of the operating rate to political parties
Premium print inventories to be sold at 3x of the operating rate to political parties
In Print
Short term revenue losses for media platforms as crypto exchanges go slow on advertising
Short term revenue losses for media platforms as crypto exchanges go slow on advertising
Outdoor advertising players to charge almost double for political ads during upcoming assembly polls
Outdoor advertising players to charge almost double for political ads during upcoming assembly polls
Political parties to increase digital ad spends by 20% ahead of 2022 assembly polls
Political parties to increase digital ad spends by 20% ahead of 2022 assembly polls
In-depth: Have ads lost their musical touch in the fast-paced digital world?
In-depth: Have ads lost their musical touch in the fast-paced digital world?
Brands across categories extend their festive ad blitzkrieg till the end of the year
Brands across categories extend their festive ad blitzkrieg till the end of the year
Experiential marketing makes a solid comeback with brands spending 20% more
Experiential marketing makes a solid comeback with brands spending 20% more
TV to remain a major focus for Agro Tech Foods
TV to remain a major focus for Agro Tech Foods
Radio ad rates likely to touch pre-covid level by fiscal end, says Mirchi’s Nandan Srinath
Radio ad rates likely to touch pre-covid level by fiscal end, says Mirchi’s Nandan Srinath
In Radio
Facebook rebranding to propel users towards virtual reality; yet to see impact on advertisers
Facebook rebranding to propel users towards virtual reality; yet to see impact on advertisers
In Digital
Fastrack ups ad spends by 35% for Q3; repositions from ‘Moves On’ to ‘You Do You’
Fastrack ups ad spends by 35% for Q3; repositions from ‘Moves On’ to ‘You Do You’
In-depth: Excessive focus on performance marketing – Are brands missing out on long-term customer loyalty?
In-depth: Excessive focus on performance marketing – Are brands missing out on long-term customer loyalty?