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'third-party cookies'
Samsung Ads India enhances first-party data capabilities with ACR enablement
In
Television
94% marketers expect business revenues to increase as compared to 2021: Drivers of Growth survey report
In
Marketing
Only 26% of global marketers are confident in their audience data: Nielsen’s Annual Marketing Report
In
Marketing
The Trade Desk integrates with Adobe Real-Time Customer Data Platform
In
Marketing
How Apple’s cookie-less environment will affect digital advertising in India
In
Digital
The media strategies which will set the course for 2022
In
Marketing
Marketers buckle up for cookie-less future, immersive experiences in 2022
In
Marketing
More than 54% of marketers view market penetration as most important barometer of marketing effectiveness: WARC trends report
In
Marketing
Nearly all marketers to achieve a single customer view by end of 2022, Zeotap report
In
Digital
Publishers with the best digital ecosystem will win, says Suresh Vijayaraghavan of the Hindu Group
In
Digital
Zeotap launches ‘Consent Orchestration’ to simplify data compliance for marketers
In
Digital
We are closer to the starting line than finish line of what we can achieve towards user engagement, says Sunil Thomas of CleverTap
In
Digital
Wavemaker develops in-depth audit to prepare brands for a cookie-less world
In
Advertising
dentsu sets out timeframe for brands to be ‘Cookie Free’ in new global guide on web tracking and privacy
In
Advertising
Digital world breathes easy as Google defers third-party cookie phase-out
In
Digital
Google defers blocking of third-party cookies to late 2023
In
Digital
MGID launches privacy-first targeting solution for the post-cookie era
In
Advertising
Criteo launches post-cookie innovation to connect first-party commerce data with contextual targeting
In
Advertising
FMCG adspend in India to expand by 14% a year over the next three years, says Zenith
In
Advertising
Dentsu Data Sciences launches industry position paper on a Privacy-First World – ‘Who Ate My Cookie?’
In
Digital
How Google’s decision to remove third-party cookies will affect digital advertising
In
Digital
Google will not build ‘alternate identifiers’ to track individuals
In
Digital
Google’s decision reiterates importance of first-party data: Sir Martin Sorrell
In
Digital
GroupM reveals 10 trends that will influence the Indian advertising industry
In
Advertising
Verizon Media launches ‘Verizon Media ConnectID’ to support advertisers, publishers, consumers
In
Advertising
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