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Can vernacular OTT players catch up with brands’ growing interest in targeting regional audience?
Can vernacular OTT players catch up with brands’ growing interest in targeting regional audience?
In OTT
Spenny’s “Bharat Ki Gullak” campaign aims to build awareness on the importance of saving, investing
Spenny’s “Bharat Ki Gullak” campaign aims to build awareness on the importance of saving, investing
In Ad Craft
IDFC Mutual Fund’s #InvestmentMeinNoEmotion campaign urges people to keep emotions out of investing
IDFC Mutual Fund’s #InvestmentMeinNoEmotion campaign urges people to keep emotions out of investing
In Ad Craft
L&T Mutual Fund announces ‘Investing Ki Kashti’ campaign launch
L&T Mutual Fund announces ‘Investing Ki Kashti’ campaign launch
In Ad Craft
Great Learning’s latest campaign encourages professionals to upskill and give their careers a 'New Beginning' this Diwali
Great Learning’s latest campaign encourages professionals to upskill and give their careers a 'New Beginning' this Diwali
In Ad Craft
We are investing heavily in our regional side of the business: Manoj Jagyasi of Zee Media
We are investing heavily in our regional side of the business: Manoj Jagyasi of Zee Media
In Television
How Spinny built its brand on the power of radio
How Spinny built its brand on the power of radio
In Advertising
CNBC-TV18 launches ‘Financial Quotient’, a special series on women and money to equip them towards financial freedom
CNBC-TV18 launches ‘Financial Quotient’, a special series on women and money to equip them towards financial freedom
In Television
To become one-stop shop for everything fashionable, Bewakoof goes beyond digital; invests in TV, print, OOH
To become one-stop shop for everything fashionable, Bewakoof goes beyond digital; invests in TV, print, OOH
In Advertising
In-depth: Why brands are investing heavily in regional ad films
In-depth: Why brands are investing heavily in regional ad films
In In-depth
Creative agencies face another challenge as talent shift towards in-house teams of start-ups
Creative agencies face another challenge as talent shift towards in-house teams of start-ups
In Advertising
A news channel like Good News Today could be a winning formula for advertisers, says Maruti Suzuki’s Shashank Srivastava
A news channel like Good News Today could be a winning formula for advertisers, says Maruti Suzuki’s Shashank Srivastava
In Marketing
Commentary: Bombay HC order upholding TRAI’s price-control regime will hit broadcast industry hard
Commentary: Bombay HC order upholding TRAI’s price-control regime will hit broadcast industry hard
In Commentary
Fintech brand Niyo to spend up to Rs 60 crore on marketing in next five months
Fintech brand Niyo to spend up to Rs 60 crore on marketing in next five months
In Marketing
Lack of use cases, clarity stopping brands from investing in voice tech: Moneka Khurana of MMA
Lack of use cases, clarity stopping brands from investing in voice tech: Moneka Khurana of MMA
In Marketing
Upstox encourages investing with ‘Start Karke Dekho’ campaign
Upstox encourages investing with ‘Start Karke Dekho’ campaign
In Ad Craft
What is stopping brands from investing in audio
What is stopping brands from investing in audio
In Marketing
Chumbak eyes 100% growth this year, to double down on marketing
Chumbak eyes 100% growth this year, to double down on marketing
In Advertising
IPL’s return was a much-needed marketing support for us: Sandeep Kalia of Valvoline
IPL’s return was a much-needed marketing support for us: Sandeep Kalia of Valvoline
In Digital
Groww targets first-time investors and millennials in new ad film
Groww targets first-time investors and millennials in new ad film
In Ad Craft
Lured by spike in TV viewership, Diageo invests more on medium this year: Amarpreet Anand of Diageo
Lured by spike in TV viewership, Diageo invests more on medium this year: Amarpreet Anand of Diageo
In Television
Acceleration towards digital will affect traditional media spends, says Mark Read
Acceleration towards digital will affect traditional media spends, says Mark Read
In Advertising
In-depth: Is India’s ad industry investing enough in GenNext?
In-depth: Is India’s ad industry investing enough in GenNext?
In In-depth
United Breweries’ adspend up 20% in 2020, to focus on TV and digital
United Breweries’ adspend up 20% in 2020, to focus on TV and digital
In Marketing
Key trends when using brand purpose in marketing
Key trends when using brand purpose in marketing
In Marketing