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Can vernacular OTT players catch up with brands’ growing interest in targeting regional audience?
Spenny’s “Bharat Ki Gullak” campaign aims to build awareness on the importance of saving, investing
IDFC Mutual Fund’s #InvestmentMeinNoEmotion campaign urges people to keep emotions out of investing
L&T Mutual Fund announces ‘Investing Ki Kashti’ campaign launch
Great Learning’s latest campaign encourages professionals to upskill and give their careers a 'New Beginning' this Diwali
We are investing heavily in our regional side of the business: Manoj Jagyasi of Zee Media
How Spinny built its brand on the power of radio
CNBC-TV18 launches ‘Financial Quotient’, a special series on women and money to equip them towards financial freedom
To become one-stop shop for everything fashionable, Bewakoof goes beyond digital; invests in TV, print, OOH
In-depth: Why brands are investing heavily in regional ad films
Creative agencies face another challenge as talent shift towards in-house teams of start-ups
A news channel like Good News Today could be a winning formula for advertisers, says Maruti Suzuki’s Shashank Srivastava
Commentary: Bombay HC order upholding TRAI’s price-control regime will hit broadcast industry hard
Fintech brand Niyo to spend up to Rs 60 crore on marketing in next five months
Lack of use cases, clarity stopping brands from investing in voice tech: Moneka Khurana of MMA
Upstox encourages investing with ‘Start Karke Dekho’ campaign
What is stopping brands from investing in audio
Chumbak eyes 100% growth this year, to double down on marketing
IPL’s return was a much-needed marketing support for us: Sandeep Kalia of Valvoline
In Digital
Groww targets first-time investors and millennials in new ad film
Lured by spike in TV viewership, Diageo invests more on medium this year: Amarpreet Anand of Diageo
Acceleration towards digital will affect traditional media spends, says Mark Read
In-depth: Is India’s ad industry investing enough in GenNext?
United Breweries’ adspend up 20% in 2020, to focus on TV and digital
Key trends when using brand purpose in marketing