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Indian adex to be 1.3% of global ad spends by 2024, to reach $13.7 bn: WARC
Explained: How the raw-level data will benefit advertisers and broadcasters
Asianet News Digital registers positive EBITDA for second consecutive year
Not just budget and investments in tech, but Mondelez’s agility makes a difference: Nitin Saini
ISA charter to keep a check on media ecosystem with agencies and publishers
DoubleVerify to acquire Scibids
In Digital
India's internet advertising market to reach $7.9 billion by 2027 with 12.3% CAGR: PwC
In Digital
DoubleVerify and Scibids unveil AI-powered attention solution for advertisers: ‘DV Algorithmic Optimiser’
With increased focus on digital, DOOH and events, Crayons Advertising aims to double its revenue in 3 years
Salesforce launches Marketing GPT and Commerce GPT
In Digital
Uber launches new advertising solutions to serve brands
Goafest 2023: Data is a double-edged sword, say marketing professionals
Goafest 2023: Themed ‘Future of Creativity’, India’s largest A&M festival kicks off today
How’s Goafest gearing up to woo adland professionals in 2023
Advertisers need to understand and respect consumer’s time and ability to invest, say top leaders
Infomo appoints Himanka Das as Country Director; promotes Rohit Verma to Global Chief of Strategy and New Initiatives role
Criteo report highlights 10 trends that will alter Commerce Media landscape
Contextual targeting: Programmatic advertising's answer to targeting customers in a privacy-friendly manner
Digitas India and Cultos announce partnership based around tokenisation
ad:tech New Delhi to be held on March 15-16 in Gurugram
How to achieve effective brand communication through WhatsApp business messaging
In-depth: WhatsApp marketing vs spamming: Here is how brands can avoid being blocked
How important is conversational insights-first strategy for business growth
Global headwinds to have an impact on adex this fiscal year: Rohit Ohri of FCB Group India
India versus Bharat: A ‘one-size-fits-all’ strategy can no longer work