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Indian adex to be 1.3% of global ad spends by 2024, to reach $13.7 bn: WARC
Indian adex to be 1.3% of global ad spends by 2024, to reach $13.7 bn: WARC
In Advertising
Explained: How the raw-level data will benefit advertisers and broadcasters
Explained: How the raw-level data will benefit advertisers and broadcasters
In Television
Asianet News Digital registers positive EBITDA for second consecutive year
Asianet News Digital registers positive EBITDA for second consecutive year
In Television
Not just budget and investments in tech, but Mondelez’s agility makes a difference: Nitin Saini
Not just budget and investments in tech, but Mondelez’s agility makes a difference: Nitin Saini
In Marketing
ISA charter to keep a check on media ecosystem with agencies and publishers
ISA charter to keep a check on media ecosystem with agencies and publishers
In Marketing
DoubleVerify to acquire Scibids
DoubleVerify to acquire Scibids
In Digital
India's internet advertising market to reach $7.9 billion by 2027 with 12.3% CAGR: PwC
India's internet advertising market to reach $7.9 billion by 2027 with 12.3% CAGR: PwC
In Digital
DoubleVerify and Scibids unveil AI-powered attention solution for advertisers: ‘DV Algorithmic Optimiser’
DoubleVerify and Scibids unveil AI-powered attention solution for advertisers: ‘DV Algorithmic Optimiser’
In Advertising
With increased focus on digital, DOOH and events, Crayons Advertising aims to double its revenue in 3 years
With increased focus on digital, DOOH and events, Crayons Advertising aims to double its revenue in 3 years
In Advertising
Salesforce launches Marketing GPT and Commerce GPT
Salesforce launches Marketing GPT and Commerce GPT
In Digital
Uber launches new advertising solutions to serve brands
Uber launches new advertising solutions to serve brands
In Advertising
Goafest 2023: Data is a double-edged sword, say marketing professionals
Goafest 2023: Data is a double-edged sword, say marketing professionals
In Goafest 2023
Goafest 2023: Themed ‘Future of Creativity’, India’s largest A&M festival kicks off today
Goafest 2023: Themed ‘Future of Creativity’, India’s largest A&M festival kicks off today
In Goafest 2023
How’s Goafest gearing up to woo adland professionals in 2023
How’s Goafest gearing up to woo adland professionals in 2023
In Goafest 2023
Advertisers need to understand and respect consumer’s time and ability to invest, say top leaders
Advertisers need to understand and respect consumer’s time and ability to invest, say top leaders
In Advertising
Infomo appoints Himanka Das as Country Director; promotes Rohit Verma to Global Chief of Strategy and New Initiatives role
Infomo appoints Himanka Das as Country Director; promotes Rohit Verma to Global Chief of Strategy and New Initiatives role
In Advertising
Criteo report highlights 10 trends that will alter Commerce Media landscape
Criteo report highlights 10 trends that will alter Commerce Media landscape
In Marketing
Contextual targeting: Programmatic advertising's answer to targeting customers in a privacy-friendly manner
Contextual targeting: Programmatic advertising's answer to targeting customers in a privacy-friendly manner
In Guest Times
Digitas India and Cultos announce partnership based around tokenisation
Digitas India and Cultos announce partnership based around tokenisation
In Marketing
ad:tech New Delhi to be held on March 15-16 in Gurugram
ad:tech New Delhi to be held on March 15-16 in Gurugram
In Marketing
How to achieve effective brand communication through WhatsApp business messaging
How to achieve effective brand communication through WhatsApp business messaging
In Guest Times
In-depth: WhatsApp marketing vs spamming: Here is how brands can avoid being blocked
In-depth: WhatsApp marketing vs spamming: Here is how brands can avoid being blocked
In In-depth
How important is conversational insights-first strategy for business growth
How important is conversational insights-first strategy for business growth
In Marketing
Global headwinds to have an impact on adex this fiscal year: Rohit Ohri of FCB Group India
Global headwinds to have an impact on adex this fiscal year: Rohit Ohri of FCB Group India
In Advertising
India versus Bharat: A ‘one-size-fits-all’ strategy can no longer work
India versus Bharat: A ‘one-size-fits-all’ strategy can no longer work
In In-depth