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Second screens have emerged as first choice, enabling always-on mode for cricket fans: Carat – ESPNcricinfo report
In Digital
L&K Saatchi & Saatchi wins integrated mandate of JioMart
Delhi Capitals partners with Viacom18 to showcase exclusive content from franchisees across IPL and WPL
Well-written and produced content can find audience anywhere in world: Sunder Aaron
FanCode and Google Cloud collaborate to enhance Live sports viewing experience
In Digital
We will continue building on our YouTube success story: CNN-News18's Zakka Jacob
Zee5 celebrates its fifth anniversary with ‘5X Thank You’ campaign
Mitgo launches privacy-first native advertising platform ‘Takeads’
In Digital
Bard is Google’s answer to ChatGPT, but how impactful is it going to be?
In Digital
Bonn appoints Dawinder Pal as Group Marketing Head and Business Head for House of Veda
India versus Bharat: A ‘one-size-fits-all’ strategy can no longer work
80% of Indians happy to pay a small fee to access ad-free content experience: Samsung Ads study
Tata Motors’ human-centric ads aim to redefine storytelling in the commercial vehicle space
Comedy, horror and cartoons the most searched genre of content in India: Amazon Fire TV Streaming Trends report 2022
Lions and WARC launch the Creative Impact content stream at Cannes Lions 2023
Motion Content Group and Film Critics Guild announce the fifth edition of Critics’ Choice Awards
With entertainment at our core, we're revolutionising consumers’ content journeys across passion points: Sameer Seth of Dolby
Government relaxes public service broadcast norms for private TV channels
Star Sports aims at making IPL 2023 biggest ever on TV
Twitter to provide advertisers with brand safety and suitability measurement through partnership with IAS
In Digital
Ipsos India announces elevation of Pallavi Mathur and Madhurima Bhatia
Bharat Express appoints Nishant Mishra as Marketing Head
GE in India retains Rite KnowledgeLabs as AOR for its social media and content program
Spotify to trim its workforce by 6%, Chief Content Officer Dawn Ostroff to leave
In Digital
Tata Play Binge partners with Comviva to accelerate its digital content