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FMCG players pin hope on gradual sectoral recovery for positive results in FY24
FMCG players pin hope on gradual sectoral recovery for positive results in FY24
In Marketing
Mondelez India signs AdGlobal360 for e-commerce retail analytics and digital shelf management solution – eBuX
Mondelez India signs AdGlobal360 for e-commerce retail analytics and digital shelf management solution – eBuX
In Digital
OnMobile launches SaaS-based gamification platform for brands – ‘Gamize’
OnMobile launches SaaS-based gamification platform for brands – ‘Gamize’
In Digital
Advertisers eyeing kids channels as summer holidays approach
Advertisers eyeing kids channels as summer holidays approach
In Television
CNBC-TV18 all set to host 18th edition of its ‘India Business Leader Awards’
CNBC-TV18 all set to host 18th edition of its ‘India Business Leader Awards’
In Television
In-depth: Why are brands taking the minimalist route for rebranding or renewed visual identity?
In-depth: Why are brands taking the minimalist route for rebranding or renewed visual identity?
In In-depth
Brands must adapt to consumers' relationships with new mediums to stay relevant: RSH Global's Poulomi Roy
Brands must adapt to consumers' relationships with new mediums to stay relevant: RSH Global's Poulomi Roy
In Marketing
Welspun India appoints ^atom network as its creative AOR
Welspun India appoints ^atom network as its creative AOR
In Advertising
Co-living company Zolostays appoints Siddharth Kumar as Chief Marketing Officer
Co-living company Zolostays appoints Siddharth Kumar as Chief Marketing Officer
In Marketing
Collective Artists Network partners with DialESG to offer sustainability solutions to brands, companies
Collective Artists Network partners with DialESG to offer sustainability solutions to brands, companies
In Marketing
Clear cohort targeting and psychographic segmentation crucial for brands working in complex markets: PepsiCo’s Shailja Joshi
Clear cohort targeting and psychographic segmentation crucial for brands working in complex markets: PepsiCo’s Shailja Joshi
In Marketing
Bumper IPL viewership boosts advertisers’ confidence; many plan to enter mid-season
Bumper IPL viewership boosts advertisers’ confidence; many plan to enter mid-season
In Television
Purchase intent 23% higher when user exposed to over 15 seconds of message during in-game ad: Gameloft
Purchase intent 23% higher when user exposed to over 15 seconds of message during in-game ad: Gameloft
In Digital
Mensa Brands’ Myfitness unveils campaign featuring new brand ambassador Hrithik Roshan
Mensa Brands’ Myfitness unveils campaign featuring new brand ambassador Hrithik Roshan
In Ad Craft
Interbrand unveils special logo unit on 10th anniversary in India; launches ‘Arenas’
Interbrand unveils special logo unit on 10th anniversary in India; launches ‘Arenas’
In Marketing
Twitter reinstates free ‘verified’ checkmark for top 10k most followed users and brands
Twitter reinstates free ‘verified’ checkmark for top 10k most followed users and brands
In Digital
Market size for D2C brands in 2025 predicted to be at $100 billion+ in India: Kantar
Market size for D2C brands in 2025 predicted to be at $100 billion+ in India: Kantar
In Marketing
Tata Motors dethrones Maruti Suzuki to top YouGov’s Auto Rankings 2023 in India
Tata Motors dethrones Maruti Suzuki to top YouGov’s Auto Rankings 2023 in India
In Marketing
Witnessing growing interest of non-kids category brands in kids' genre: Nina Elavia Jaipuria
Witnessing growing interest of non-kids category brands in kids' genre: Nina Elavia Jaipuria
In Television
Wunderman Thompson expands its global B2B offering with launch of ‘Inspired B2B’
Wunderman Thompson expands its global B2B offering with launch of ‘Inspired B2B’
In Marketing
CleverTap launches OpenAI integrated content creation assistant ‘Scribe’
CleverTap launches OpenAI integrated content creation assistant ‘Scribe’
In Digital
Cooling appliance brands pull all guns out as demand set to soar this prolonged summer
Cooling appliance brands pull all guns out as demand set to soar this prolonged summer
In Marketing
WebEngage and Liferay partner up to provide digital transformation and customer engagement solutions to enterprises
WebEngage and Liferay partner up to provide digital transformation and customer engagement solutions to enterprises
In Digital
The Abby One Show Award 2023 appoints Prajato Guha Thakurta as Jury Chairman of Brand Activation and Promotion category
The Abby One Show Award 2023 appoints Prajato Guha Thakurta as Jury Chairman of Brand Activation and Promotion category
In Advertising
Research and Ranking appoints Alok Arya as CMO
Research and Ranking appoints Alok Arya as CMO
In Marketing