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FMCG players pin hope on gradual sectoral recovery for positive results in FY24
Mondelez India signs AdGlobal360 for e-commerce retail analytics and digital shelf management solution – eBuX
In Digital
OnMobile launches SaaS-based gamification platform for brands – ‘Gamize’
In Digital
Advertisers eyeing kids channels as summer holidays approach
CNBC-TV18 all set to host 18th edition of its ‘India Business Leader Awards’
In-depth: Why are brands taking the minimalist route for rebranding or renewed visual identity?
Brands must adapt to consumers' relationships with new mediums to stay relevant: RSH Global's Poulomi Roy
Welspun India appoints ^atom network as its creative AOR
Co-living company Zolostays appoints Siddharth Kumar as Chief Marketing Officer
Collective Artists Network partners with DialESG to offer sustainability solutions to brands, companies
Clear cohort targeting and psychographic segmentation crucial for brands working in complex markets: PepsiCo’s Shailja Joshi
Bumper IPL viewership boosts advertisers’ confidence; many plan to enter mid-season
Purchase intent 23% higher when user exposed to over 15 seconds of message during in-game ad: Gameloft
In Digital
Mensa Brands’ Myfitness unveils campaign featuring new brand ambassador Hrithik Roshan
Interbrand unveils special logo unit on 10th anniversary in India; launches ‘Arenas’
Twitter reinstates free ‘verified’ checkmark for top 10k most followed users and brands
In Digital
Market size for D2C brands in 2025 predicted to be at $100 billion+ in India: Kantar
Tata Motors dethrones Maruti Suzuki to top YouGov’s Auto Rankings 2023 in India
Witnessing growing interest of non-kids category brands in kids' genre: Nina Elavia Jaipuria
Wunderman Thompson expands its global B2B offering with launch of ‘Inspired B2B’
CleverTap launches OpenAI integrated content creation assistant ‘Scribe’
In Digital
Cooling appliance brands pull all guns out as demand set to soar this prolonged summer
WebEngage and Liferay partner up to provide digital transformation and customer engagement solutions to enterprises
In Digital
The Abby One Show Award 2023 appoints Prajato Guha Thakurta as Jury Chairman of Brand Activation and Promotion category
Research and Ranking appoints Alok Arya as CMO