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Are ad agencies ready to embrace an hourly-based billing model?
IAB Tech Lab launches Accountability Platform for transparency in use of data for addressability
In Digital
Moj and ShareChat partner with IAS for media quality measurement for advertisers
Radio players should invest in streaming services & podcasts to resonate with GenZ: Ashit Kukian
In Radio
Neuromarketing and sustainable advertising among top advertising trends for 2024
LinkedIn influencers face scrutiny over disclosure norms and legal compliance
IAS unveils new Made for Advertising AI-driven site detection and avoidance technology
BMI Impact: I&B ministry approves BARC’s offer to share rolled RLD for news channels
IAS expands retail media measurement to Criteo’s commerce media platform
In Digital
How can CMOs and CFOs better their partnership to establish trust and transparency?
Google removed over 5.2 billion ads and restricted over 4.3 billion ads in 2022: Google’s Ads Safety report
In Digital
Sebamed’s #UmeedNahiSach campaign showcases its beauty and personal care range
IAS partners with Gadsme to provide greater transparency for in-game advertising performance
In Digital
Indian consumers look to brands for transparency as cost-of-living soars: Mintel whitepaper
We hope that transparency is maintained, says Zee Hindustan’s Purushottam Vaishnava on return of news channel ratings
Transparency, third-party measurement and affordability can fuel OTT advertising, say experts
The Abby’s collaborates with The One Show
To increase authenticity & transparency, Meta announces enforcement on ads around social issues
In Digital
We want to create a space with transparency: Sonya V Kapoor & Amrita Mendonza of M5 Entertainment on content foray
In Digital
Twitter appoints Vinay Prakash as Resident Grievance Officer under IT Rules 2021
In Digital
Taboola teams up with Oracle Moat to introduce video measurement offering, gives advertisers transparency into campaign performance
JSW Paints’ campaign makes a disruptive statement on lack of price transparency in paints market
Star & Disney India to increase the representation of women in leadership roles
In Digital
Duff & Phelps announces plans to transition the company name to Kroll
In Digital
Committee on TRP ratings submits report; I&B Minister hints at more transparency and larger sample to rule out manipulation