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World Cup: TV viewership ‘dwindling’ as digital continues to create record
Hansa Research’s IPLomania report 2023 reveals TV viewership ahead of OTT, but dual viewership most popular choice
With 31% rating growth, IPL on TV continues to reign supreme surpassing all benchmarks pre-pandemic
IPL TV viewership returns to pre-Covid levels as viewer fatigue wears away
After NDTV and Zee Media, iTV network pulls out from BARC ratings
Pilot project on RPD successful, report coming soon; Direct-to-mobile broadcasting next big thing for TV: Apurva Chandra
Government may bar Airtel from releasing return path data
Airtel RPD data may just give the direction, say top advertisers
Lured by spike in TV viewership, Diageo invests more on medium this year: Amarpreet Anand of Diageo
Revival of ads on TV after unlock in June, says BARC and Nielsen Media report
Is BARC data on website relevant anymore?
The curious case of nosediving TV ad revenue even as the show goes on
197mn people watched PM Modi’s address announcing countrywide lockdown
TV viewership up by 5%, advertising grows by 11% between March 7-13
Republic TV’s HD OTT records 122 million watch minutes during the general elections counting day
With IPL 2019, BARC India announces the integration of TV and OOH measurement
BARC India partners with IITs, seeks new solutions to improve audience measurement
OTT isn’t cannibalising TV viewership but increasing viewers’ screen time: Archana Anand of Zee5
82% of population watches TV together, impacting choice of content: BARC India
Total TV viewership goes up by 12% in BARC’s Broadcast India 2018 Survey
GEC Watch: Zee Anmol continues to lead the TV viewership charts
BARC India’s panel design and household selection get Indian Statistical Institute stamp
BARC India launches OOH TV viewership
Youth viewership patterns similar on weekdays and weekends, says BARC study
Do RPD-based multiple TV viewership measurement data sets make sense?