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Goafest 2023
Search Results for 'TV ads'
Advertisers eyeing kids channels as summer holidays approach
Filmmaker, adman Pradeep Sarkar passes away at 67
The Bhaijaan of Bollywood turns 57: A look at Salman Khan's brand endorsement journey
Will increase ad spends and split it equally between digital and traditional mediums in 2023: Sapna Desai of Manipal-Cigna
How digital is overtaking TV advertising, LV Krishnan explains
TV ads rank #1 in conveying a positive impression of brands in APAC: GroupM’s Consumer Eye research
Online ads to be the preferred mode for higher engagement this festive season: Disney+ Hotstar survey
Sales of CTVs are growing by 20-30% YoY; to cross 40 million by 2025 in India: Samsung’s Prabhvir Sahmey in MMA-GroupM report
Amused by creative names of ad agencies? Here’s the backstory of some
GroupM launches Finecast in India to bring addressable TV ads to Indian advertisers
Techlutions announces launch of IPL spends effectiveness tracker ‘Score’
Supari Studios creates digital campaign for Krafton Inc’s Battlegrounds Mobile India
In Digital
Outdoor advertising players to charge almost double for political ads during upcoming assembly polls
Attempts to mislead youth through over-promising, non-transparent ads must be stopped: PM Modi chairs meeting on cryptocurrency
In-depth: Do Crypto ads need to be more transparent in nature?
Spotify pushes the cart on the omnishopper's retail journey
In Digital
Meesho launches campaign ahead of its flagship festive sale event ‘Maha Indian Shopping League’
Brand safety a major concern, companies must be more careful about ad platforms they choose, says Chris Higgins of Netcore Cloud
Festive adspends likely to be better than 2019’s pre-Covid festive levels, say experts
Is sport becoming a risky proposition for brands?
Expect stricter guidelines for digital space over next few weeks, says Manisha Kapoor of ASCI
TV most common medium for consumption of advertising followed by digital, says joint ASCI – ISA report
A TV-first brand, Cars24 shifts focus to digital amid pandemic, ups online spends by 20%
The Consumer Protection Act 2019 will only raise standards of advertising, says Subhash Kamath, ASCI Chairman
WPP CEO Mark Read apologises over ageism remark