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Is craft in advertising a necessity or a luxury?
Are you a Passionate Pant or a Serious Saha?
It’s an Ad, not an Adani!
Is ‘In The Home’ the future of ‘Out Of Home’?
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Why are brokers not packers?
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Long live Mahashay. Long live the Masala Magic.
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Virat Kohli and the death of the metaphor
Shivaji Dasgupta launches Inexgro Brand Advisory 2.0
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Is Technology killing your Brand Proposition?
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Is the lockdown making nuclear families behave like joint families?
‘Play From Home’ — Why Homereca is the new Horeca
Not afraid of dying? Welcome to Mortality Marketing.
Stop Discounting, start Premiumising
A tale of two mergers — VI + Rhea-Kangana
Do you belong to Condominium India?
WPP, say no to ageism
Why was I such a corporate disaster?
Why the IPL will rapidly reunite friends
Microsoft, Google and Zoom are losing the WFH wars